Jonathan Sean Tan

Digital Marketing Specialist at Klarity SG Pte Ltd

Scaled KlaritySG from $0 to $1M in annual revenue, engineered the go-to-market strategy and e-commerce funnels that drove a 273% YoY growth. Managed six-figure multi-channel ad budgets (Google, Meta, TikTok), achieving average ROAS of 6.0—outperforming the industry by 200% through rigorous A/B testing and audience segmentation. Produced high-impact ad creatives and copy that delivered a 16.59% CTR (23.69% Unique CTR), significantly above platform benchmarks. Led the UX/UI overhaul of brand websites and sales funnels, optimizing user journeys to increase conversion rates by 30%. Stack: Facebook Ads; Google Ads; TikTok Ads; Marketing Funnel, Shopify; E-commerce; Shopee; Lazada; CRM; Google Analytics.

Digital Marketing Specialist at Connecting Dots Pte Ltd

Managed end-to-end Facebook ad strategy for the Health & Beauty sector, overseeing media buying and copywriting for a $30,000 budget, achieving a 1.5 ROAS while scaling lead volume. Delivered strategic consulting on pricing models, offer structures, and marketing funnels, improving lead-to-sale conversion by 23%. Modernized the creative production workflow by integrating AI-driven tools, slashing production time by 35% without compromising asset quality.

Digital Marketing Executive at Aimtech Sdn Bhd

Executed targeted Facebook ad campaigns, achieving an average ROAS of 1:7 on a total spend of MYR 250,000, enhancing lead generation. Created ‘Eagle Academy’ course worth MYR50,000 with crucial marketing theories and Facebook advertising techniques designed to equip individuals to run paid advertising on Facebook.