Jose Geronimo Blanco Acosta

Orchestrated and analyzed PR & Influencer campaigns for entertainment titans including VIX, Televisa, Univision, Netflix, and DIRECTV; amplified series premieres, film launches, and high-profile broadcast events. Identified press opportunities and talent collaborations (actors, actresses, content creators) aligning activations with business objectives and key narratives. Developed and managed executive dashboards in Looker Studio and Power BI for real-time KPI tracking (EMV, Share of Voice, Sentiment), driving a 20% improvement in campaign optimization. Coordinated with client marketing and publicity teams to ensure a 360-degree approach, integrating influencer activations into the global PR strategy.

Advanced data analytics to manage influencer marketing and public relations strategies for high-profile entertainment brands (VIX, DIRECTV, Netflix, Televisa, Univision). Data-driven decision making in bids and profile selection; developed AI-powered efficiency tools. Worked in a multinational, remote environment across the Americas and Europe, optimizing influencer campaigns and delivering market insights critical to the business.

Orchestrated and analyzed PR and influencer campaigns for major entertainment companies including VIX, Televisa, Univision, Netflix, and DIRECTV. Managed high-profile series premieres, film launches, and broadcast events. Identified press opportunities and talent collaborations to align activations with business objectives. Developed and managed executive KPI dashboards for real-time tracking, resulting in a 20% improvement in campaign strategy optimization. Collaborated closely with client marketing and publicity teams to integrate influencer activations into global PR strategies.