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I am a results-driven PR & Data Strategist specializing in the entertainment sector, currently located in Málaga, Spain. I have orchestrated and analyzed high-impact PR and Influencer campaigns for titans including Netflix, VIX, Televisa, Univision, and DIRECTV, amplifying major series premieres and film launches. My methodology is deeply analytical: I develop executive dashboards using Looker Studio and Power BI to track KPIs such as EMV, Share of Voice, and Sentiment, providing insights that have led to a 20% improvement in campaign strategy optimization. Throughout my career in Santiago, Chile, and Miami, I have managed end-to-end talent-led PR campaigns, from scouting and negotiating with high-profile actors and content creators to coordinating activations—such as the Twitter campaign for 'The Innocents' on Netflix—to build pre-launch buzz. My goal is to integrate data analytics with 360-degree communication strategies, ensuring influencer activations seamlessly align with key business objectives.…I am a results-driven PR & Data Strategist specializing in the entertainment sector, currently located in Málaga, Spain. I have orchestrated and analyzed high-impact PR and Influencer campaigns for titans including Netflix, VIX, Televisa, Univision, and DIRECTV, amplifying major series premieres and film launches. My methodology is deeply analytical: I develop executive dashboards using Looker Studio and Power BI to track KPIs such as EMV, Share of Voice, and Sentiment, providing insights that have led to a 20% improvement in campaign strategy optimization. Throughout my career in Santiago, Chile, and Miami, I have managed end-to-end talent-led PR campaigns, from scouting and negotiating with high-profile actors and content creators to coordinating activations—such as the Twitter campaign for 'The Innocents' on Netflix—to build pre-launch buzz. My goal is to integrate data analytics with 360-degree communication strategies, ensuring influencer activations seamlessly align with key business objectives.

Jose Geronimo Blanco Acosta

Marketing Strategist, Marketing Analyst, Influencer Marketing Manager, +5

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I am a results-driven PR & Data Strategist specializing in the entertainment sector, currently located in Málaga, Spain. I have orchestrated and analyzed high-impact PR and Influencer campaigns for titans including Netflix, VIX, Televisa, Univision, and DIRECTV, amplifying major series premieres and film launches. My methodology is deeply analytical: I develop executive dashboards using Looker Studio and Power BI to track KPIs such as EMV, Share of Voice, and Sentiment, providing insights that have led to a 20% improvement in campaign strategy optimization. Throughout my career in Santiago, Chile, and Miami, I have managed end-to-end talent-led PR campaigns, from scouting and negotiating with high-profile actors and content creators to coordinating activations—such as the Twitter campaign for 'The Innocents' on Netflix—to build pre-launch buzz. My goal is to integrate data analytics with 360-degree communication strategies, ensuring influencer activations seamlessly align with key business objectives.…I am a results-driven PR & Data Strategist specializing in the entertainment sector, currently located in Málaga, Spain. I have orchestrated and analyzed high-impact PR and Influencer campaigns for titans including Netflix, VIX, Televisa, Univision, and DIRECTV, amplifying major series premieres and film launches. My methodology is deeply analytical: I develop executive dashboards using Looker Studio and Power BI to track KPIs such as EMV, Share of Voice, and Sentiment, providing insights that have led to a 20% improvement in campaign strategy optimization. Throughout my career in Santiago, Chile, and Miami, I have managed end-to-end talent-led PR campaigns, from scouting and negotiating with high-profile actors and content creators to coordinating activations—such as the Twitter campaign for 'The Innocents' on Netflix—to build pre-launch buzz. My goal is to integrate data analytics with 360-degree communication strategies, ensuring influencer activations seamlessly align with key business objectives.

Available to hire

I am a results-driven PR & Data Strategist specializing in the entertainment sector, currently located in Málaga, Spain. I have orchestrated and analyzed high-impact PR and Influencer campaigns for titans including Netflix, VIX, Televisa, Univision, and DIRECTV, amplifying major series premieres and film launches. My methodology is deeply analytical: I develop executive dashboards using Looker Studio and Power BI to track KPIs such as EMV, Share of Voice, and Sentiment, providing insights that have led to a 20% improvement in campaign strategy optimization. Throughout my career in Santiago, Chile, and Miami, I have managed end-to-end talent-led PR campaigns, from scouting and negotiating with high-profile actors and content creators to coordinating activations—such as the Twitter campaign for ‘The Innocents’ on Netflix—to build pre-launch buzz. My goal is to integrate data analytics with 360-degree communication strategies, ensuring influencer activations seamlessly align with key business objectives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

PR & Data Strategist (Entertainment Accounts) at Famosos.com

April 1, 2025 - Present

Orchestrated and analyzed PR and influencer campaigns for major entertainment companies including VIX, Televisa, Univision, Netflix, and DIRECTV. Managed high-profile series premieres, film launches, and broadcast events. Identified press opportunities and talent collaborations to align activations with business objectives. Developed and managed executive KPI dashboards for real-time tracking, resulting in a 20% improvement in campaign strategy optimization. Collaborated closely with client marketing and publicity teams to integrate influencer activations into global PR strategies.

Lead, Influencer Marketing Analyst at Agencia de Comunicaciones Dos Alas

October 1, 2022 - September 2, 2025

Designed and automated reporting infrastructure for all agency campaigns, reducing analysis time by 30%. Responsible for pre-campaign KPI calculation and forecasting, allowing precise success measurement for clients like Movistar and Heineken.

PR & Influencer Marketing Manager at Agencia Power Influencer

February 1, 2019 - September 2, 2025

Managed end-to-end talent-led PR campaigns including scouting, negotiation, creative brief oversight, and result analysis. Coordinated Twitter activation for Netflix's 'The Innocents' across Chile and Mexico, generating organic conversation and pre-launch buzz. Oversaw audiovisual content production alignment with brand narrative and quality. Analyzed historical campaign data to improve KPI benchmarks and better forecast ROI.

PR & Influencer Marketing Consultant at Agencia MG Consulting

March 1, 2019 - September 2, 2025

Executed a rapid PR and seeding campaign for the #ConverseX global launch, securing 143 top-tier influencers and celebrities with a 95% attendance rate by managing all logistics within a one-month timeframe.

PR & Data Strategist at Famosos.com

April 1, 2025 - Present

Advanced data analytics to manage influencer marketing and public relations strategies for high-profile entertainment brands (VIX, DIRECTV, Netflix, Televisa, Univision). Data-driven decision making in bids and profile selection; developed AI-powered efficiency tools. Worked in a multinational, remote environment across the Americas and Europe, optimizing influencer campaigns and delivering market insights critical to the business.

Influencer Marketing Analyst at Grupo Mass

April 1, 2024 - October 21, 2025

Led analytics and reporting for influencer marketing campaigns; tracked and produced PR/Media reports; improved reporting processes via tool implementation; projected KPIs; trained staff on trends and measurement tools.

Reporting Influencer Marketing at Dos Alas

October 1, 2022 - October 21, 2025

Led analytics and reporting team for influencer campaigns; created templates to optimize influencer database; calculated KPIs before campaigns for post-campaign evaluation; trained executives on trends and measurement tools.

PR & Influencer Marketing Consultant at MG Consulting

March 1, 2019 - October 21, 2025

Led research, contact and negotiation with 150 influencers for Converse launch in Chile (#ConverseX); managed seeding and launch event achieving participation from 143 of 150 influencers.

Influencer Marketing Manager at Power Influencer

February 1, 2019 - October 21, 2025

Responsible for influencer research and outreach from negotiation to brief, follow-up, and reporting; managed audiovisual productions for campaigns; led training on tools; conducted data-driven studies to improve KPI measurement for clients.

PR & Data Strategist (Entertainment Accounts) at Famosos.com

April 1, 2025 - Present

Orchestrated and analyzed PR & Influencer campaigns for entertainment titans including VIX, Televisa, Univision, Netflix, and DIRECTV; amplified series premieres, film launches, and high-profile broadcast events. Identified press opportunities and talent collaborations (actors, actresses, content creators) aligning activations with business objectives and key narratives. Developed and managed executive dashboards in Looker Studio and Power BI for real-time KPI tracking (EMV, Share of Voice, Sentiment), driving a 20% improvement in campaign optimization. Coordinated with client marketing and publicity teams to ensure a 360-degree approach, integrating influencer activations into the global PR strategy.

Lead, Influencer Marketing Analyst at Agencia de Comunicaciones Dos Alas

October 1, 2022 - October 21, 2025

Designed and automated the reporting infrastructure for all agency campaigns, reducing analysis time by 30% and enhancing the quality of strategic insights. Responsible for pre-campaign KPI calculation and forecasting, enabling precise success measurement and direct comparison with final results for clients like Movistar and Heineken.

PR & Influencer Marketing Manager at Agencia Power Influencer

February 28, 2019 - October 21, 2025

Managed end-to-end talent-led PR campaigns, from scouting and negotiating with Chilean actors/actresses to overseeing the creative brief and analyzing final results. Led Twitter activation for Netflix series 'The Innocents', coordinating influencers across Chile and Mexico to build organic conversation and pre-launch buzz. Coordinated audiovisual content productions, ensuring assets aligned with brand narrative and quality standards. Led historical campaign data analysis to develop KPI benchmarks, improving forecasting and ROI proof to clients.

PR & Influencer Marketing Consultant at Agencia MG Consulting

March 31, 2019 - October 21, 2025

Executed a high-velocity PR and seeding campaign for the #ConverseX global launch, securing 143 top-tier influencers and celebrities (95% attendance) for the launch event by managing all logistics within a demanding one-month timeframe.