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My name is José Luis Sanz and I am a multidisciplinary designer based in Madrid. I bring personality to projects that want to stand out, helping communicate clearly through visual identity, motion, and strategy. From the brief to execution, I develop the entire creative process—from brand identity and brand guidelines to graphic design, editorial and infographics, motion graphics, corporate video, and art direction. I work across digital and print with experience in international companies and as an independent designer.…My name is José Luis Sanz and I am a multidisciplinary designer based in Madrid. I bring personality to projects that want to stand out, helping communicate clearly through visual identity, motion, and strategy. From the brief to execution, I develop the entire creative process—from brand identity and brand guidelines to graphic design, editorial and infographics, motion graphics, corporate video, and art direction. I work across digital and print with experience in international companies and as an independent designer.

José Luis Sanz

Designer, Brand Designer, Graphic Designer, +3

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My name is José Luis Sanz and I am a multidisciplinary designer based in Madrid. I bring personality to projects that want to stand out, helping communicate clearly through visual identity, motion, and strategy. From the brief to execution, I develop the entire creative process—from brand identity and brand guidelines to graphic design, editorial and infographics, motion graphics, corporate video, and art direction. I work across digital and print with experience in international companies and as an independent designer.…My name is José Luis Sanz and I am a multidisciplinary designer based in Madrid. I bring personality to projects that want to stand out, helping communicate clearly through visual identity, motion, and strategy. From the brief to execution, I develop the entire creative process—from brand identity and brand guidelines to graphic design, editorial and infographics, motion graphics, corporate video, and art direction. I work across digital and print with experience in international companies and as an independent designer.

Available to hire

My name is José Luis Sanz and I am a multidisciplinary designer based in Madrid. I bring personality to projects that want to stand out, helping communicate clearly through visual identity, motion, and strategy.

From the brief to execution, I develop the entire creative process—from brand identity and brand guidelines to graphic design, editorial and infographics, motion graphics, corporate video, and art direction. I work across digital and print with experience in international companies and as an independent designer.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Editorial Illustration

Intermediate

Work Experience

Senior Designer at Bravent IT Consulting

February 1, 2024 - Present

Senior visual creator for brand content across all business units, from print to motion. Defined and evolved brand design for consistency, proposed creative content formats and messages, and produced animated video content to communicate product offers effectively. Managed creative projects from brief to execution.

Senior Designer at GFT Technologies

June 1, 2023 - January 31, 2024

Developed brand assets within the communication department for a client. Focused on improving quality, usability, and functionality of brand materials across channels, reinforcing brand consistency through guidelines and standardization of brand assets.

Senior Designer at Plain Concepts

March 1, 2021 - June 30, 2023

Improved quality, usability, and functionality of brand assets across multiple channels. Reinforced brand consistency by defining brand guidelines and standardizing brand assets. Created unique key visuals for campaigns across digital and print media and implemented a new video content workflow (from brief to shooting) to improve quality and optimize workload. Produced corporate portrait and event photography for memorable, non-stock-like imagery.

Senior Designer at Amadeus/TMC

July 1, 2020 - March 31, 2021

As an external to TMC, supported Amadeus’ Brand Team by creating brand assets and advising business units. Helped empower brand consistency by applying brand guidelines and developed a brand identity proposal for an internal product.

Senior Designer at Plain Concepts

August 1, 2019 - July 31, 2020

Improved quality, usability, and functionality of brand assets across multiple channels. Reinforced brand consistency by defining brand guidelines and standardizing brand assets.

Designer + Brand Guardian at Norwegian Aviation

February 1, 2018 - August 1, 2019

Executed brand assets in the Marketing department, covering airport needs, marketing actions, OOH & DOOH, social media content, press needs, website content, and PR/internal communication. Served as guardian of brand identity by verifying materials from agencies and internal requests, while enhancing photography editing and stock image selection according to brand image.

Designer + Brand Guardian at Norwegian (Aviation)

February 1, 2018 - August 31, 2019

Executed brand assets within the marketing department for airport needs, marketing actions, OOH/DOOH, social media, press, website, PR, and internal communications. Ensured consistent brand representation by verifying agency/internal materials against brand identity. Enhanced visual appeal through management and edition of photography stock according to brand image.

Freelance Designer at José Luis Sanz Estudio

January 1, 2013 - Present

Worked as an independent designer delivering identification, solution, and enhancement of client needs. Covered brand identity, brand strategy, design, illustration, and motion graphics—from development to execution—supporting both strategy and production of brand assets.