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Hi, I’m Joseph Karouta, a creative and strategic designer with over a decade of experience elevating brands through identity, campaigns, and digital content. Based in Australia, I partner with clients across Australia, the GCC, and South Africa to craft brand identities, marketing materials, and engaging digital assets for hospitality, corporate, retail, and lifestyle sectors. I love exploring AI-powered design workflows to accelerate concept generation and production, and I’ve built an active online community around short-form design and AI content achieving 300k+ video views, 10k+ likes, and 3k+ followers in two months.…Hi, I’m Joseph Karouta, a creative and strategic designer with over a decade of experience elevating brands through identity, campaigns, and digital content. Based in Australia, I partner with clients across Australia, the GCC, and South Africa to craft brand identities, marketing materials, and engaging digital assets for hospitality, corporate, retail, and lifestyle sectors. I love exploring AI-powered design workflows to accelerate concept generation and production, and I’ve built an active online community around short-form design and AI content achieving 300k+ video views, 10k+ likes, and 3k+ followers in two months.

Joseph Karouta

Graphic Designer, Designer, Brand Designer, +2

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Hi, I’m Joseph Karouta, a creative and strategic designer with over a decade of experience elevating brands through identity, campaigns, and digital content. Based in Australia, I partner with clients across Australia, the GCC, and South Africa to craft brand identities, marketing materials, and engaging digital assets for hospitality, corporate, retail, and lifestyle sectors. I love exploring AI-powered design workflows to accelerate concept generation and production, and I’ve built an active online community around short-form design and AI content achieving 300k+ video views, 10k+ likes, and 3k+ followers in two months.…Hi, I’m Joseph Karouta, a creative and strategic designer with over a decade of experience elevating brands through identity, campaigns, and digital content. Based in Australia, I partner with clients across Australia, the GCC, and South Africa to craft brand identities, marketing materials, and engaging digital assets for hospitality, corporate, retail, and lifestyle sectors. I love exploring AI-powered design workflows to accelerate concept generation and production, and I’ve built an active online community around short-form design and AI content achieving 300k+ video views, 10k+ likes, and 3k+ followers in two months.

Available to hire

Hi, I’m Joseph Karouta, a creative and strategic designer with over a decade of experience elevating brands through identity, campaigns, and digital content. Based in Australia, I partner with clients across Australia, the GCC, and South Africa to craft brand identities, marketing materials, and engaging digital assets for hospitality, corporate, retail, and lifestyle sectors.

I love exploring AI-powered design workflows to accelerate concept generation and production, and I’ve built an active online community around short-form design and AI content achieving 300k+ video views, 10k+ likes, and 3k+ followers in two months.

Skills

Experience Level

Expert

Expert

Expert

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Expert

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Expert

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Expert

Work Experience

Freelance Designer & Content Creator at Self-Employed / Freelance

September 1, 2024 - Present

Managing design and marketing projects for clients across Australia, GCC, and South Africa. Creating brand identities, marketing materials, and digital assets for hospitality, corporate, retail, and lifestyle clients. Producing and managing social media content to build engagement and brand visibility. Using AI tools to improve creative production and concept generation. Built an active online community, reaching 300K+ video views, 10K+ likes, and 3K+ followers in two months through short-form design and AI content.

Regional Creative Manager at Al-Futtaim Group

August 1, 2024 - October 13, 2025

Spearheaded rebranding and creative direction for Dubai Festival City and Cairo Festival City. Developed and executed visual marketing strategies strengthening Al-Futtaim Real Estate’s B2B and B2C presence across multiple regions. Designed high-impact materials supporting key corporate initiatives, boosting internal engagement and external visibility. Led a team of designers while maintaining brand integrity, serving as the go-to expert for branding and creative needs for Al-Futtaim Real Estate and Festival Brands. Oversaw end-to-end creative production across all digital and print platforms to ensure brand consistency and high-quality execution.

Regional Graphic Designer at Al-Futtaim Group

December 1, 2019 - October 13, 2025

Led rebrand of Festival City Malls, established a brand guideline; pivotal in B2B marketing transformation; created a creative library; moved static campaigns to animated/dynamic content across multiple assets.

Senior Graphic Designer at Sarto Communique

January 1, 2017 - October 13, 2025

Led design projects for government sector clients, delivering branding, event, and digital campaigns to improve public engagement. Created visual assets to enhance client visibility and credibility.

Graphic Designer at Inscape

April 1, 2014 - October 13, 2025

Designed multi-platform visuals; developed branding and marketing materials to strengthen client branding strategies.

Production Assistant at Printing Maliks

December 1, 2012 - October 13, 2025

Assisted in print production processes, gaining foundational experience in print design.