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Freelance designer and content creator based in Melbourne, helping brands grow through strong visual identity, campaign design, and engaging digital content for international markets. I blend branding, marketing, motion graphics, and AI-assisted workflows to accelerate creative ideation and production—delivering high-quality assets on tight timelines for hospitality, retail, and corporate clients.…Freelance designer and content creator based in Melbourne, helping brands grow through strong visual identity, campaign design, and engaging digital content for international markets. I blend branding, marketing, motion graphics, and AI-assisted workflows to accelerate creative ideation and production—delivering high-quality assets on tight timelines for hospitality, retail, and corporate clients.

Joseph Karouta

Graphic Designer, Designer, Brand Designer, +3

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Freelance designer and content creator based in Melbourne, helping brands grow through strong visual identity, campaign design, and engaging digital content for international markets. I blend branding, marketing, motion graphics, and AI-assisted workflows to accelerate creative ideation and production—delivering high-quality assets on tight timelines for hospitality, retail, and corporate clients.…Freelance designer and content creator based in Melbourne, helping brands grow through strong visual identity, campaign design, and engaging digital content for international markets. I blend branding, marketing, motion graphics, and AI-assisted workflows to accelerate creative ideation and production—delivering high-quality assets on tight timelines for hospitality, retail, and corporate clients.

Available to hire

Freelance designer and content creator based in Melbourne, helping brands grow through strong visual identity, campaign design, and engaging digital content for international markets.

I blend branding, marketing, motion graphics, and AI-assisted workflows to accelerate creative ideation and production—delivering high-quality assets on tight timelines for hospitality, retail, and corporate clients.

Skills

Experience Level

Expert

Expert

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Work Experience

Freelance Designer & Content Creator

September 1, 2024 - Present

Delivered branding, marketing, and digital content projects for clients across Australia, GCC, and the US. Created brand identities, campaign assets, social media content, and promotional materials for hospitality, retail, and corporate sectors. Built and managed short-form AI and design-focused content for social platforms, achieving 1M+ views, 20K+ likes, and 5K+ followers within three months. Applied AI-assisted workflows to accelerate concept development, content production, and creative ideation while maintaining consistent creative quality across multiple simultaneous projects and tight deadlines.

Freelance Designer & Content Creator at Self-Employed / Freelance

September 1, 2024 - Present

Managing design and marketing projects for clients across Australia, GCC, and South Africa. Creating brand identities, marketing materials, and digital assets for hospitality, corporate, retail, and lifestyle clients. Producing and managing social media content to build engagement and brand visibility. Using AI tools to improve creative production and concept generation. Built an active online community, reaching 300K+ video views, 10K+ likes, and 3K+ followers in two months through short-form design and AI content.

Regional Creative Manager at Al-Futtaim Group

August 1, 2024 - October 13, 2025

Spearheaded rebranding and creative direction for Dubai Festival City and Cairo Festival City. Developed and executed visual marketing strategies strengthening Al-Futtaim Real Estate’s B2B and B2C presence across multiple regions. Designed high-impact materials supporting key corporate initiatives, boosting internal engagement and external visibility. Led a team of designers while maintaining brand integrity, serving as the go-to expert for branding and creative needs for Al-Futtaim Real Estate and Festival Brands. Oversaw end-to-end creative production across all digital and print platforms to ensure brand consistency and high-quality execution.

Regional Creative Manager at Al-Futtaim Group

September 1, 2020 - August 31, 2024

Worked across regional retail, hospitality, and mixed-use destination brands across UAE, Egypt, Qatar, and Morocco. Spearheaded rebranding and creative direction for Dubai Festival City and Cairo Festival City. Developed and executed visual marketing strategies that strengthened Al-Futtaim Real Estate’s B2B and B2C presence across multiple regions. Delivered high-impact creative campaigns and brand assets across print, digital, social, and environmental branding touchpoints. Managed and mentored a regional design team while ensuring brand consistency across markets and platforms.

Regional Graphic Designer at Al-Futtaim Group

December 1, 2019 - October 13, 2025

Led rebrand of Festival City Malls, established a brand guideline; pivotal in B2B marketing transformation; created a creative library; moved static campaigns to animated/dynamic content across multiple assets.

Regional Graphic Designer at Al-Futtaim Group

March 1, 2017 - December 31, 2019

Led the rebrand of Festival City Malls and developed a comprehensive brand guideline to modernize the identity and align with industry trends. Supported B2B marketing transformation by establishing a creative library for Al-Futtaim Real Estate to support leasing, HR, and corporate communication. Produced integrated marketing and branding assets across retail, corporate, leasing, and customer-facing campaigns. Introduced motion/animated content into campaign execution to increase engagement across digital and in-mall platforms.

Senior Graphic Designer at Sarto Communique

January 1, 2017 - October 13, 2025

Led design projects for government sector clients, delivering branding, event, and digital campaigns to improve public engagement. Created visual assets to enhance client visibility and credibility.

Senior Graphic Designer at Sarto Communique

November 1, 2014 - January 31, 2017

Delivered branding, event, and digital campaign design for government and public sector clients across the UAE. Developed visual communication assets for large-scale campaigns, events, and public engagement initiatives. Collaborated with creative teams, suppliers, and stakeholders to deliver projects under tight timelines.

Graphic Designer at Inscape

April 1, 2014 - October 13, 2025

Designed multi-platform visuals; developed branding and marketing materials to strengthen client branding strategies.

Graphic Designer at Inscape

January 1, 2013 - April 30, 2014

Produced print and digital design assets across branding, marketing, and communication projects. Supported development of brand identities and marketing collateral for diverse client accounts.

Production Assistant at Printing Maliks

December 1, 2012 - October 13, 2025

Assisted in print production processes, gaining foundational experience in print design.