Hi, I’m Joseph Ouko, a Senior SEO Expert with a track record of driving large-scale organic growth for competitive industries. I’ve built and led SEO programs that combine advanced keyword research, semantic topic authority, and AI-assisted content optimization to boost rankings, traffic, and conversions. My approach blends technical SEO, data-driven decision-making, and scalable content strategies to outperform rivals in SaaS, fintech, eCommerce, and B2B services. I focus on creating robust topic clusters, entity-based schemas, and efficient workflows that accelerate content production and performance. I enjoy solving complex SEO puzzles, mentoring cross-functional teams, and delivering transparent reporting that highlights impact and opportunities for long-term growth.…

Joseph Ouko

Hi, I’m Joseph Ouko, a Senior SEO Expert with a track record of driving large-scale organic growth for competitive industries. I’ve built and led SEO programs that combine advanced keyword research, semantic topic authority, and AI-assisted content optimization to boost rankings, traffic, and conversions. My approach blends technical SEO, data-driven decision-making, and scalable content strategies to outperform rivals in SaaS, fintech, eCommerce, and B2B services. I focus on creating robust topic clusters, entity-based schemas, and efficient workflows that accelerate content production and performance. I enjoy solving complex SEO puzzles, mentoring cross-functional teams, and delivering transparent reporting that highlights impact and opportunities for long-term growth.…

Available to hire

Hi, I’m Joseph Ouko, a Senior SEO Expert with a track record of driving large-scale organic growth for competitive industries. I’ve built and led SEO programs that combine advanced keyword research, semantic topic authority, and AI-assisted content optimization to boost rankings, traffic, and conversions. My approach blends technical SEO, data-driven decision-making, and scalable content strategies to outperform rivals in SaaS, fintech, eCommerce, and B2B services.

I focus on creating robust topic clusters, entity-based schemas, and efficient workflows that accelerate content production and performance. I enjoy solving complex SEO puzzles, mentoring cross-functional teams, and delivering transparent reporting that highlights impact and opportunities for long-term growth.

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Language

English
Fluent

Work Experience

Founder & Senior SEO Strategist at Search Engine Star
January 1, 2024 - November 19, 2025
Founded an SEO agency in London, leading tech SEO, topic authority, and AI-powered content optimization. Built advanced SEO automation tools for audits, content scoring, keyword clustering, and AI overview optimization. Delivered strategies that increased organic traffic for client websites in competitive niches such as SaaS, fintech, eCommerce, and B2B services. Developed complete website structures using semantic keyword maps, entity-based schema, and advanced internal linking systems. Implemented Core Web Vitals improvements, achieving faster load times and improved ranking stability. Designed SEO frameworks that boosted content production efficiency by 3–5× through AI-assisted workflows.
Senior SEO Specialist at Merit Content
January 1, 2020 - November 19, 2025
Led end-to-end SEO strategy for multiple high-traffic client websites with a focus on content clustering, entity SEO, schema, and internal linking. Built editorial SEO frameworks used by enterprise clients to drive long-form content growth. Delivered SEO roadmaps including technical audits, keyword expansion, competitive analysis, and topic authority mapping. Achieved significant ranking gains in industries such as internet services, SaaS, and hospitality.
SEO Consultant / Freelance SEO Specialist at Self-Employed / Freelance
January 1, 2020 - January 1, 2020
Collaborated with SMEs and startups to improve organic visibility through technical fixes, long-tail keyword strategies, and content optimization. Executed website restructures, improved internal linking, and led local SEO campaigns to boost local search performance.

Education

Bachelor of Commerce (BCom), Marketing at University of Nairobi
January 1, 2012 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Media & Entertainment
    paper Connect2 – Ranked #1 & Featured on Google AI Overview

    Project overview
    Connect2, a UK telecom provider, needed to stand out in a saturated market dominated by major carriers and comparison sites. Their goal: to rank #1 for “leased line costs” and gain presence in Google’s evolving AI Overview.

    Search Engine Star deployed a data-led SEO strategy focused on high-intent keywords, AI Overview schema alignment, and city-based landing pages. We helped them achieve top organic ranking and secure a spot in Google AI Overview, leading to increased leads and brand authority.

    Challenges & constraints
    Before implementing our SEO strategy, we faced several hurdles that needed careful planning and tailored solutions:

    Competitive telecom SEO landscape
    No existing AI Overview visibility
    Underdeveloped location-targeted content
    Limited internal SEO infrastructure
    Project solution
    To overcome the above challenges, we implemented a tailored SEO strategy designed to maximize visibility, authority, and search relevance:

    Conducted comprehensive keyword research, prioritizing long-tail and geo-targeted terms

    Built out SEO-optimized city landing pages (e.g., “leased line costs in Manchester”)

    Added structured data/schema to enable AI Overview triggers

    Implemented internal linking between all service and location pages

    Used NLP-driven content optimization techniques to align with Google’s evolving algorithm

    Results:
    #1 organic ranking for “leased line costs”
    Featured in AI Overview for high-intent telecom keywords
    3X increase in organic traffic in 6 months
    92% keyword ranking improvement across tracked terms