Project overview
Connect2, a UK telecom provider, needed to stand out in a saturated market dominated by major carriers and comparison sites. Their goal: to rank #1 for “leased line costs” and gain presence in Google’s evolving AI Overview.
Search Engine Star deployed a data-led SEO strategy focused on high-intent keywords, AI Overview schema alignment, and city-based landing pages. We helped them achieve top organic ranking and secure a spot in Google AI Overview, leading to increased leads and brand authority.
Challenges & constraints
Before implementing our SEO strategy, we faced several hurdles that needed careful planning and tailored solutions:
Competitive telecom SEO landscape
No existing AI Overview visibility
Underdeveloped location-targeted content
Limited internal SEO infrastructure
Project solution
To overcome the above challenges, we implemented a tailored SEO strategy designed to maximize visibility, authority, and search relevance:
Conducted comprehensive keyword research, prioritizing long-tail and geo-targeted terms
Built out SEO-optimized city landing pages (e.g., “leased line costs in Manchester”)
Added structured data/schema to enable AI Overview triggers
Implemented internal linking between all service and location pages
Used NLP-driven content optimization techniques to align with Google’s evolving algorithm
Results:
#1 organic ranking for “leased line costs”
Featured in AI Overview for high-intent telecom keywords
3X increase in organic traffic in 6 months
92% keyword ranking improvement across tracked terms