I’m a senior creative design leader with a proven track record in hard goods industrial design and retail experiential design. I’ve led award-winning products, innovative retail environments, and activations for top global brands. My work spans end-to-end product design, store design, and visual merchandising across North America and international markets. I thrive on cross-functional collaboration to tell compelling brand stories through immersive experiences and scalable campaigns.…

Joseph Regina

I’m a senior creative design leader with a proven track record in hard goods industrial design and retail experiential design. I’ve led award-winning products, innovative retail environments, and activations for top global brands. My work spans end-to-end product design, store design, and visual merchandising across North America and international markets. I thrive on cross-functional collaboration to tell compelling brand stories through immersive experiences and scalable campaigns.…

Available to hire

I’m a senior creative design leader with a proven track record in hard goods industrial design and retail experiential design. I’ve led award-winning products, innovative retail environments, and activations for top global brands.

My work spans end-to-end product design, store design, and visual merchandising across North America and international markets. I thrive on cross-functional collaboration to tell compelling brand stories through immersive experiences and scalable campaigns.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Senior Global Retail and Activations Designer (Consultant) at Sol de Janeiro
April 1, 2025 - September 28, 2025
Created innovative retail concepts, brand activations, and immersive events to enhance storytelling and engagement. Collaborated with cross-functional teams to align retail strategy with 360 campaigns. Ensured localized execution retained design continuity.
Manager, Store and Visual Merchandising, North America at Clinique, Estée Lauder Companies
September 1, 2024 - September 28, 2025
Led retail design across North America, including key high-performing channels. Drove scalable campaign integration through sales and marketing collaboration. Delivered design presentations and DTO packages to align teams and leadership on execution strategies.
Director of Industrial Design at Cocktail Kingdom
March 1, 2022 - September 28, 2025
Led end-to-end product design for award-winning barware recognized as the industry standard. Directed all phases of design, from concept and development to sourcing, manufacturing, and production coordination.
Freelance Designer, Global Store Design at Clinique, Estée Lauder Companies
June 1, 2016 - September 28, 2025
Designed and executed permanent and seasonal environments for global product launches and expansions. Contributed to flagship store designs across expanding Asia and travel retail markets.
Industrial Designer at Visual Citi
June 1, 2013 - September 28, 2025
Led design and production of POP, in-store experiences, and seasonal displays. Delivered manufacturing specs, advised clients on cost, and ensured design-to-production accuracy.
Senior Global Retail and Activations Designer (Consultant) at Sol de Janeiro
April 1, 2025 - April 1, 2025
Created innovative retail concepts, brand activations, and immersive events to enhance storytelling and engagement. Collaborated with cross-functional teams to align retail strategy with 360 marketing and product campaigns. Ensured localized execution retained design continuity.
Manager, Store and Visual Merchandising, North America at Clinique, Estée Lauder Companies
September 1, 2024 - September 1, 2024
Led retail design across North America, including key high performing channels including brand owned and SMC environments. Drove scalable visual campaigns integration through sales and marketing collaboration. Delivered design presentations and DTO packages to align teams and leadership on execution strategies.
Director of Industrial Design at Cocktail Kingdom
March 1, 2022 - March 1, 2022
Led end-to-end product design for award-winning barware recognized and awarded for being the industry standard. Directed all phases of design, from concept and development to sourcing, manufacturing, and production coordination.
Freelance Designer, Global Store Design at Clinique, Estée Lauder Companies
June 1, 2016 - June 1, 2016
Designed and executed permanent and seasonal fixtures and display for global retail environments and products. Contributed to flagship store designs across expanding Asia and travel retail markets.
Industrial Designer at Visual Citi
June 1, 2013 - June 1, 2013
Led design and production of POP, in-store experiences, and seasonal displays. Delivered manufacturing specs, advised clients on cost, and ensured design-to-production accuracy.

Education

Bachelor of Industrial Design at Pratt Institute
August 1, 2005 - October 1, 2009
Bachelor of Industrial Design at Pratt Institute
January 11, 2030 - January 1, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Manufacturing, Consumer Goods, Professional Services, Media & Entertainment, Other, Real Estate & Construction, Travel & Hospitality

Skills

Experience Level