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I’m a digital communications, marketing, and media professional with 10+ years of international experience, currently crafting multilingual content and user experiences at Emirates Airline in Dubai. I specialize in CMS-driven content, cross-market localization, and data-driven storytelling that resonates with audiences across 28 languages. Beyond content production, I partner with global teams and agencies to translate strategy into compelling campaigns, manage influencer partnerships, analyze performance, and optimize brand messaging across websites and social channels.…I’m a digital communications, marketing, and media professional with 10+ years of international experience, currently crafting multilingual content and user experiences at Emirates Airline in Dubai. I specialize in CMS-driven content, cross-market localization, and data-driven storytelling that resonates with audiences across 28 languages. Beyond content production, I partner with global teams and agencies to translate strategy into compelling campaigns, manage influencer partnerships, analyze performance, and optimize brand messaging across websites and social channels.

José Roca Ferrer

Social Media Manager, Content Creator, Digital Marketer, +4

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I’m a digital communications, marketing, and media professional with 10+ years of international experience, currently crafting multilingual content and user experiences at Emirates Airline in Dubai. I specialize in CMS-driven content, cross-market localization, and data-driven storytelling that resonates with audiences across 28 languages. Beyond content production, I partner with global teams and agencies to translate strategy into compelling campaigns, manage influencer partnerships, analyze performance, and optimize brand messaging across websites and social channels.…I’m a digital communications, marketing, and media professional with 10+ years of international experience, currently crafting multilingual content and user experiences at Emirates Airline in Dubai. I specialize in CMS-driven content, cross-market localization, and data-driven storytelling that resonates with audiences across 28 languages. Beyond content production, I partner with global teams and agencies to translate strategy into compelling campaigns, manage influencer partnerships, analyze performance, and optimize brand messaging across websites and social channels.

Available to hire

I’m a digital communications, marketing, and media professional with 10+ years of international experience, currently crafting multilingual content and user experiences at Emirates Airline in Dubai. I specialize in CMS-driven content, cross-market localization, and data-driven storytelling that resonates with audiences across 28 languages.

Beyond content production, I partner with global teams and agencies to translate strategy into compelling campaigns, manage influencer partnerships, analyze performance, and optimize brand messaging across websites and social channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Portuguese

Fluent

French

Advanced

Work Experience

Content Marketing & Social Media Specialist at Middlesex University Dubai

November 1, 2022 - October 22, 2025

Led multilingual copywriting and content creation (English, Spanish, Portuguese) for campaigns; developed storytelling strategies for international student recruitment, events, and program promotion; supported PR with multimedia content (photography, videography) and edited assets; managed influencer partnerships and monitored performance to drive growth in engagement and enrollments.

Senior Digital Content Executive at Emirates Airline (The Emirates Group)

November 1, 2022 - Present

Deliver, update, and optimize high-quality multilingual content across The Emirates Group’s websites and mobile app using Tridion CMS, ensuring adherence to quality standards and brand guidelines. Lead multimedia content assets creation (photography, video, graphics) for web and app, coordinate translations across 28 languages, collaborate with internal teams and agencies on budgeting and implementation, and perform multilingual content audits for consistency and cultural relevance.

Social Media Manager at Middlesex University Dubai

November 1, 2022 - August 4, 2025

Developed and translated marketing briefs for execution and launch of digital campaigns across paid channels including Google Ads and social media, targeting markets in GCC, CIS, India, Europe, Africa, and the Americas. Executed and monitored digital marketing campaigns while managing performance reports and key metrics using CRM tools like HubSpot. Oversaw PR and communication agencies to ensure high-quality content creation and timely project delivery. Successfully met performance objectives driving lead generation and enhancing brand awareness.

Senior Digital Content Specialist at Emirates Airline (The Emirates Group)

November 1, 2022 - Present

Collaborate daily with stakeholders and international agencies to oversee the Emirates Group websites and mobile app content preparation, translation into 28 languages, implementation, and budgeting. Deliver, manage, and update high-quality content across the Emirates Group’s websites with strict quality standards and deadlines using Tridion CMS. Conduct regular consistency and quality audits across multilingual publications to maintain accuracy and alignment across regions.

Content Marketing & Social Media Specialist at AX Capital International Real Estate

April 1, 2021 - October 22, 2025

Produced high-quality multimedia content for luxury Dubai properties targeting international markets; assisted PR with live event coverage; wrote multilingual copy for campaigns; planned and executed targeted digital campaigns (Google Ads, social ads) with consistent creative and messaging; analyzed performance in Google Analytics to optimize ROI.

Social Media Manager at AX Capital International Real Estate

April 1, 2021 - August 4, 2025

Planned, executed, and monitored digital marketing campaigns across paid channels (Google Ads and social media) targeting GCC (UAE, Saudi Arabia), Europe (UK, Russia, Spain), and the Americas (Brazil, Mexico). Developed and analyzed performance metric reports to optimize marketing strategies and track KPI achievement. Assisted in content creation through videography and photography to enhance digital engagement.

Cabin Crew / In-Flight Services at Emirates Airline (The Emirates Group)

July 1, 2020 - October 22, 2025

Delivered onboard hospitality, ensured safety and regulatory compliance, maintained premium service standards, and contributed to team coordination and continuous improvement through effective communication and collaboration.

Social Media Manager at Ilcacto Digital Agency

June 30, 2018 - August 4, 2025

Planned, developed, executed, and monitored paid digital marketing campaigns (Google Ads and social media) across Latin America and the USA, focused on lead generation and brand awareness for five clients across travel & tourism, events, fashion, professional hygiene & sanitation, and medical supplies. Developed and analyzed performance metric reports using Hootsuite and Iconosquare to optimize marketing strategies and track KPI achievement.

Content Marketing & Social Media Specialist at Ilcacto Digital Agency

June 1, 2018 - October 22, 2025

Developed targeted paid campaigns (Google Ads, Facebook/Instagram Ads) across LATAM and USA; supported graphic design with multimedia content; crafted data-driven copy for posts and ads; led influencer partnerships and evaluated performance using Google Analytics and other tools.

Social Media & Content Executive at Dogma Marketing International Agency

March 1, 2016 - October 22, 2025

Created engaging copy and fostered community growth for health, wellness, and tech clients; produced multimedia content; supported organic campaigns and monthly performance reporting to optimize strategy.

Social Media Specialist at Dogma Marketing International Agency

March 1, 2016 - August 4, 2025

Assisted in planning, development, execution, and monitoring of social media campaigns for clients based in the USA and India in health & well-being and technology sectors. Developed and analyzed performance metric reports to assess campaign effectiveness and optimize strategies.