Hi, I’m Pulkit Joshi, a results-driven Social Media Manager focused on building engaging online presences and driving leads.

About

Hi, I’m Pulkit Joshi, a results-driven Social Media Manager focused on building engaging online presences and driving leads. I have led campaigns across Facebook, Instagram, TikTok, and LinkedIn for multi-brand portfolios in hospitality, retail, and distribution, with a strong emphasis on data-driven optimization and cross-functional collaboration.

With an MBA in Information Technology and a recent Digital Marketing for Performance & Growth program from IIM Kozhikode, I blend marketing strategy with technology to optimize content, elevate engagement, and deliver measurable ROI.

  • 8 years' experience
  • Joined September 2024

Industry experience

  • Travel & Hospitality
  • Software & Internet
  • Transportation & Logistics
  • Energy & Utilities
  • Other
  • Media & Entertainment
  • Professional Services
  • Retail

Work experience· 5 roles

Social Media Manager · TAPPOO GROUP OF COMPANIESJun 2025 – Present · 1 yr 6 mos

Leads end-to-end social media strategy and execution for multiple group businesses (Wholesale, Retail, Automobile, Hospitality, Distribution). Designs content calendars, generates leads across Facebook, Instagram, and TikTok, and collaborates with design and content teams for offline events and product launches. Manages ads and campaigns based on data insights.

Social Media Manager · STOCKTAKE ONLINEMay 2022 – May 2025 · 3 yrs 1 mo

Implemented a new social media strategy in the hospitality sector to generate LinkedIn leads; created content calendars through competitive research and audience identification; produced and formatted posts and videos; assisted with website layout and coordination with designers and writers; ideated and executed ad campaigns and ongoing optimization.

Social Media Manager · WIRE MONSTEROct 2021 – May 2022 · 8 mos

Created and executed social media strategies for overseas clients; analyzed metrics to improve ad performance; managed clients’ daily tasks and reporting via online portals; conducted competitor analysis and contributed to digital marketing proposals.

Social Media Executive · APPONEXT SYSTEMS AND TECHNOLOGY LLPAug 2020 – Sep 2021 · 1 yr 2 mos
Social Media Executive · R.V. Hospitality Solutions LLPJun 2018 – Jul 2020 · 2 yrs 2 mos

Education

Master OF Business Administration (M.B.A) · Parul University2016 – 2018
Digital Marketing for Performance & Growth · IIM Kozhikode2024
MBA : Information Technology · Parul University India2018
Bachelor of Engineering : Computer Engineering · Gujarat Technological University India2016

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