Award-winning Senior Graphic Designer and Creative Director with 15+ years of experience leading visual identity, packaging design, and digital marketing across nonprofit, CPG, and e-commerce sectors. Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects). Proven ability to develop and maintain brand guidelines, manage multiple creative projects with tight deadlines, and collaborate with cross-functional teams to align design work with business goals. Track record of driving measurable results: 110% conversion rate lift, 86% reduction in brand inconsistencies, and $74K in nonprofit revenue generated through campaign execution.…

Joshua Lipka

Award-winning Senior Graphic Designer and Creative Director with 15+ years of experience leading visual identity, packaging design, and digital marketing across nonprofit, CPG, and e-commerce sectors. Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects). Proven ability to develop and maintain brand guidelines, manage multiple creative projects with tight deadlines, and collaborate with cross-functional teams to align design work with business goals. Track record of driving measurable results: 110% conversion rate lift, 86% reduction in brand inconsistencies, and $74K in nonprofit revenue generated through campaign execution.…

Available to hire

Award-winning Senior Graphic Designer and Creative Director with 15+ years of experience leading visual identity, packaging design, and digital marketing across nonprofit, CPG, and e-commerce sectors. Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects). Proven ability to develop and maintain brand guidelines, manage multiple creative projects with tight deadlines, and collaborate with cross-functional teams to align design work with business goals. Track record of driving measurable results: 110% conversion rate lift, 86% reduction in brand inconsistencies, and $74K in nonprofit revenue generated through campaign execution.

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Language

English
Fluent

Work Experience

Creative Director at 4Perscent
August 1, 2020 - November 1, 2021
Partnered with the Founder to define brand identity and launch a startup CPG brand, driving early market traction and brand recognition. Directed design and development of award-winning packaging and shipping labels, contributing to NYX Marcom recognition. Monitored consumer and design trends to guide brand positioning and product presentation. Led QA to ensure 100% alignment with brand guidelines. Developed and executed marketing strategies across email, web, and social platforms, improving early-stage brand visibility by 36%. Facilitated weekly strategy sessions with the Founder, accelerating product launches. Built a comprehensive brand style guide and operational procedures to align packaging, marketing, and digital assets. Wrote conversion-driven marketing copy for web and social channels, increasing engagement and CTRs by 80% in 3 weeks. Designed and optimized Shopify ecommerce experience, boosting conversions by 110% through UX improvements.
Creative Director at Digital4Good
August 1, 2020 - February 1, 2026
Led full rebranding of #ICANHELP and Digital4Good, including new logos, brand color palettes, and a complete website overhaul, driving stronger brand recognition and improved user engagement. Mentored interns and enforced brand standards from concept to final production, enhancing design consistency across digital platforms. Transformed physical course content into interactive online modules via Kajabi, educating over 18,000 students and educators on Online Safety and Social Media Policy. Conducted brand QA reviews to reduce inconsistencies across campaigns by 86%. Directed cross-functional teams to produce branded educational assets and social campaigns, increasing course signups by 45% over 5 months. Launched multi-channel campaigns driving donor revenue and merchandise sales, including $74K in new nonprofit funding and $10K in merchandise. Rebranded the Digital Wellness Library, used by 532 schools across 4 regions. Initiated a student Design Contest campaign generating 80+ submissi
Senior Graphic Designer at Spectrum Diversified Designs
February 1, 2017 - March 1, 2020
Led end-to-end design for retail packaging, digital content, blog, and video production for a premium culinary brand. Supervised a team of 5 designers and interns to ensure consistent brand execution. Implemented automated proofing via WorkFront and developed centralized asset management, reducing retrieval time by 75%. Created video planning templates, managed full video production lifecycle (budgeting, staging, 4K capture, post-production), and published branded content on YouTube. Increased organic traffic by 64% through integrated video with social campaigns. Introduced a WorkFront-based design queue that improved workflow and reduced errors. Developed templates for private-label clients to improve output quality and turnaround.
Graphic Designer (Contract) at Sport Art Fitness
January 1, 2016 - January 1, 2017
Managed all creative assets including digital media, product photography, trade show graphics, email templates, and PowerPoint decks, ensuring brand consistency across sales channels. Supported UX design for the Senza iPad app and web platforms. Built and maintained a centralized digital asset library, improving content access and version control. Designed print ad campaigns for national fitness magazines.
Graphic Designer at MultiTable.com
December 30, 2011 - December 30, 2015
• Managed all creative assets including digital media, product photography, trade show graphics, email templates, and PowerPoint decks for consistent brand execution across sales channels. • Supported UX design for the Senza iPad app and web platforms; built and maintained centralized digital asset library for global marketing teams. • Designed print ad campaigns securing placements in nationally circulated fitness magazines.

Education

Bachelor of Arts in Graphic Design at Full Sail University
January 11, 2030 - January 1, 2009

Qualifications

Silver Award — NYX Marcom Package Design
January 1, 2021 - March 26, 2026

Industry Experience

Education, Non-Profit Organization, Media & Entertainment, Retail, Consumer Goods, Software & Internet
    Kathryn Ann Intuitive - Brand Identity & Website Redesign for a Psychic Medium & Intuitive Coach
    THE CHALLENGE Kathryn had a rare and powerful gift — but her brand wasn't doing it justice. Her previous website and visual identity felt generic in a space that demands trust, mystery, and emotional resonance. New visitors weren't converting because the brand didn't communicate the depth and credibility of her work. THE SOLUTION I redesigned Kathryn's entire visual world from the ground up. Grounded, trustworthy, and mysterious in equal measure. Bold accents bring warmth and reverence. We rebuilt her Squarespace site to guide visitors through her offerings with clarity, created a complete brand identity system, and extended everything into podcast branding that feels like a natural extension of her voice. THE OUTCOME Kathryn's rebrand transformed how new clients experience her for the first time. Bookings increased, podcast downloads grew after the new artwork launched, and she finally has a visual identity that feels as powerful as the work she does. Her brand now earns trust before she says a word. View full project: https://www.twine.net/signin…
    Tovolo - Vibrant Everyday Kitchen Experiences
    THE CHALLENGE Tovolo makes colorful, well-designed kitchen tools that bring joy to everyday cooking — but their visual presentation across packaging, photography, and marketing wasn't fully capturing that energy. They needed a creative partner who could work across the full visual spectrum: from package design to lifestyle video. THE SOLUTION New packaging design that leaped off retail shelves. Lifestyle photography that puts their products in real, vibrant kitchens. Videography that showed the fun of actually using them. A brand identity system that unified everything — from the cardboard box to the social feed — under one joyful visual language. THE OUTCOME Tovolo's new look brought the brand's personality to life at every touchpoint. Retail shelf presence improved, their digital channels became visually cohesive, and the lifestyle photography and video became some of their most-shared content. This was the full-service treatment — and it shows in every pixel. View full project: https://www.twine.net/signin…
    4Perscent - The Self-Care Candle Experiment
    THE CHALLENGE 4Perscent came to me as an idea — a self-care candle line built around intentional living. There was no brand, no name, no visual world. Just a vision, a deep belief in the power of ritual, and a determination to create something that felt different from every other wellness brand on the shelf. THE SOLUTION We started at zero and built everything: the product names, the brand identity, the packaging, the visual story. The name '4Perscent' reflects the small, intentional moments that add up to a life well-lived. The visual system — sage green, warm cream, dusty rose — was built to feel like a ritual itself: calm, considered, and worth lingering with. THE OUTCOME 4Perscent launched with a brand that stood out immediately on the shelf and online. The packaging design became a conversation starter, the product names gave the line personality, and the visual storytelling system gave the brand a world to grow into. This was identity-building at its most from-scratch — and most rewarding. View full project: https://www.twine.net/signin…
    Call Me Joce - Brand & Web Design for a LinkedIn Business Coach
    THE CHALLENGE Joce had built serious credibility as a LinkedIn business coach — but her visual brand was scattered and didn't reflect the polished, magnetic professional she truly is. She needed a cohesive identity that would attract premium clients and position her as the authority she already was in her space. THE SOLUTION I started by uncovering what made Joce undeniably her: warm, direct, deeply knowledgeable, and unapologetically real. From that, we built a brand identity around a rich palette, pairing a bold paintbrush-stroke logo with a confident sans-serif system. The website was designed to guide visitors from curiosity to booked call — clean, warm, and conversion-focused. THE OUTCOME Joce launched with a brand that finally matched her presence. Her website converts visitors into discovery calls, her LinkedIn profile feels cohesive and on-brand, and her marketing collateral gives her the professional polish that opens doors. She went from scattered visuals to a brand worth remembering. View full project: https://www.twine.net/signin…
    Digital4Good - Empowering the Next Generation of Digital Leaders
    THE CHALLENGE Digital4Good was doing incredible, mission-critical work — but their visual brand wasn't keeping up. Their identity felt fragmented across platforms, their website wasn't converting supporters, and their campaign materials lacked the punch needed to compete for attention in an increasingly crowded nonprofit space. THE SOLUTION We rebuilt their brand from the foundation up. Starting with a deep brand strategy session, we defined their visual voice: bold, urgent, optimistic. We developed a cohesive identity system — electric blue and orange, confident typography, and a modular design system that could flex across digital campaigns, presentations, and web. Then we launched a website built to inspire action. THE OUTCOME Digital4Good now shows up with the authority and energy their mission deserves. Donor engagement increased, campaign materials became shareable, and their team had a clear design system to work from — no more off-brand one-offs. They liked the work so much, they kept me on the team. View full project: https://www.twine.net/signin…