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Award-winning Senior Graphic Designer and Creative Director with 15+ years of experience leading visual identity, packaging design, and digital marketing across nonprofit, CPG, and e-commerce sectors. Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects). Proven ability to develop and maintain brand guidelines, manage multiple creative projects with tight deadlines, and collaborate with cross-functional teams to align design work with business goals. Track record of driving measurable results: 110% conversion rate lift, 86% reduction in brand inconsistencies, and $74K in nonprofit revenue generated through campaign execution.…Award-winning Senior Graphic Designer and Creative Director with 15+ years of experience leading visual identity, packaging design, and digital marketing across nonprofit, CPG, and e-commerce sectors. Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects). Proven ability to develop and maintain brand guidelines, manage multiple creative projects with tight deadlines, and collaborate with cross-functional teams to align design work with business goals. Track record of driving measurable results: 110% conversion rate lift, 86% reduction in brand inconsistencies, and $74K in nonprofit revenue generated through campaign execution.

Joshua Lipka

Creative Director, Graphic Designer, Designer, +7

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Award-winning Senior Graphic Designer and Creative Director with 15+ years of experience leading visual identity, packaging design, and digital marketing across nonprofit, CPG, and e-commerce sectors. Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects). Proven ability to develop and maintain brand guidelines, manage multiple creative projects with tight deadlines, and collaborate with cross-functional teams to align design work with business goals. Track record of driving measurable results: 110% conversion rate lift, 86% reduction in brand inconsistencies, and $74K in nonprofit revenue generated through campaign execution.…Award-winning Senior Graphic Designer and Creative Director with 15+ years of experience leading visual identity, packaging design, and digital marketing across nonprofit, CPG, and e-commerce sectors. Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects). Proven ability to develop and maintain brand guidelines, manage multiple creative projects with tight deadlines, and collaborate with cross-functional teams to align design work with business goals. Track record of driving measurable results: 110% conversion rate lift, 86% reduction in brand inconsistencies, and $74K in nonprofit revenue generated through campaign execution.

Available to hire

Award-winning Senior Graphic Designer and Creative Director with 15+ years of experience leading visual identity, packaging design, and digital marketing across nonprofit, CPG, and e-commerce sectors. Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects). Proven ability to develop and maintain brand guidelines, manage multiple creative projects with tight deadlines, and collaborate with cross-functional teams to align design work with business goals. Track record of driving measurable results: 110% conversion rate lift, 86% reduction in brand inconsistencies, and $74K in nonprofit revenue generated through campaign execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Creative Director at Digital4Good

August 1, 2020 - February 1, 2026

Led full rebranding of #ICANHELP and Digital4Good, including new logos, brand color palettes, and a complete website overhaul, driving stronger brand recognition and improved user engagement. Mentored interns and enforced brand standards from concept to final production, enhancing design consistency across digital platforms. Transformed physical course content into interactive online modules via Kajabi, educating over 18,000 students and educators on Online Safety and Social Media Policy. Conducted brand QA reviews to reduce inconsistencies across campaigns by 86%. Directed cross-functional teams to produce branded educational assets and social campaigns, increasing course signups by 45% over 5 months. Launched multi-channel campaigns driving donor revenue and merchandise sales, including $74K in new nonprofit funding and $10K in merchandise. Rebranded the Digital Wellness Library, used by 532 schools across 4 regions. Initiated a student Design Contest campaign generating 80+ submissi

Creative Director at 4Perscent

August 1, 2020 - November 1, 2021

Partnered with the Founder to define brand identity and launch a startup CPG brand, driving early market traction and brand recognition. Directed design and development of award-winning packaging and shipping labels, contributing to NYX Marcom recognition. Monitored consumer and design trends to guide brand positioning and product presentation. Led QA to ensure 100% alignment with brand guidelines. Developed and executed marketing strategies across email, web, and social platforms, improving early-stage brand visibility by 36%. Facilitated weekly strategy sessions with the Founder, accelerating product launches. Built a comprehensive brand style guide and operational procedures to align packaging, marketing, and digital assets. Wrote conversion-driven marketing copy for web and social channels, increasing engagement and CTRs by 80% in 3 weeks. Designed and optimized Shopify ecommerce experience, boosting conversions by 110% through UX improvements.

Senior Graphic Designer at Spectrum Diversified Designs

February 1, 2017 - March 1, 2020

Led end-to-end design for retail packaging, digital content, blog, and video production for a premium culinary brand. Supervised a team of 5 designers and interns to ensure consistent brand execution. Implemented automated proofing via WorkFront and developed centralized asset management, reducing retrieval time by 75%. Created video planning templates, managed full video production lifecycle (budgeting, staging, 4K capture, post-production), and published branded content on YouTube. Increased organic traffic by 64% through integrated video with social campaigns. Introduced a WorkFront-based design queue that improved workflow and reduced errors. Developed templates for private-label clients to improve output quality and turnaround.

Graphic Designer (Contract) at Sport Art Fitness

January 1, 2016 - January 1, 2017

Managed all creative assets including digital media, product photography, trade show graphics, email templates, and PowerPoint decks, ensuring brand consistency across sales channels. Supported UX design for the Senza iPad app and web platforms. Built and maintained a centralized digital asset library, improving content access and version control. Designed print ad campaigns for national fitness magazines.

Graphic Designer at MultiTable.com

December 31, 2011 - December 31, 2015

• Managed all creative assets including digital media, product photography, trade show graphics, email templates, and PowerPoint decks for consistent brand execution across sales channels. • Supported UX design for the Senza iPad app and web platforms; built and maintained centralized digital asset library for global marketing teams. • Designed print ad campaigns securing placements in nationally circulated fitness magazines.