Josie Smith
With six years of hands-on experience across Formula 1 and MotoGP, I’ve built brands and grown audiences—from launching OfficialGR63 to 0–100k followers in 18 months to managing multi-brand sponsorship content.
About
With six years of hands-on experience across Formula 1 and MotoGP, I’ve built brands and grown audiences—from launching OfficialGR63 to 0–100k followers in 18 months to managing multi-brand sponsorship content. I’ve worked with athletes such as George Russell and Lance Stroll, collaborated with Meta on campaigns like Athletes for Purpose, and expanded reach and engagement while ensuring brand consistency. I’ve travelled to 90% of the international racing calendar in MotoGP to be hands on, on the ground media support and delivered sponsor-focused content aligned with commercial KPIs.
- 7 years' experience
- Joined May 2026
Skills· 1
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Professional Services
- Travel & Hospitality
- Transportation & Logistics
- Software & Internet
Work experience
Lead communications strategy across a 22-race international calendar (18 countries); serve as Communications Manager for ELF Marc VDS Racing Team (Moto2); manage media relations, press releases, and championship liaison with Dorna Sports; coordinate broadcast and media coverage with DAZN and TNT Sports; curate and implement media schedules across race weekends; plan and deliver sponsorship activations (ELF and BETA Tools); align rider, team, and sponsor content strategies across platforms; produce mobile-first content to drive measurable digital growth; deliver media training and strategic consultancy to riders.
Built OfficialGR63 Instagram account from 0–100k in 18 months; announced George Russell’s move from Williams Racing to Mercedes-AMG Petronas Formula One Team; collaborated with Meta on the ‘Athletes for Purpose’ campaign; delivered contractual sponsor content for Tommy Hilfiger, IWC Schaffhausen, Marriott Bonvoy; maintained brand consistency while increasing engagement and growth; managed accounts for George Russell, Lance Stroll, and Reema Juffali.
Provided veterinary nursing care, supported clinical teams, and assisted in client communications and welfare of animal patients.
Education
Certifications and awards
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