With six years of hands-on experience across Formula 1 and MotoGP, I’ve built brands and grown audiences—from launching OfficialGR63 to 0–100k followers in 18 months to managing multi-brand sponsorship content. I’ve worked with athletes such as George Russell and Lance Stroll, collaborated with Meta on campaigns like Athletes for Purpose, and expanded reach and engagement while ensuring brand consistency. I’ve travelled to 90% of the international racing calendar in MotoGP to be hands on, on the ground media support and delivered sponsor-focused content aligned with commercial KPIs.…

With six years of hands-on experience across Formula 1 and MotoGP, I’ve built brands and grown audiences—from launching OfficialGR63 to 0–100k followers in 18 months to managing multi-brand sponsorship content. I’ve worked with athletes such as George Russell and Lance Stroll, collaborated with Meta on campaigns like Athletes for Purpose, and expanded reach and engagement while ensuring brand consistency. I’ve travelled to 90% of the international racing calendar in MotoGP to be hands on, on the ground media support and delivered sponsor-focused content aligned with commercial KPIs.…

Available to hire

With six years of hands-on experience across Formula 1 and MotoGP, I’ve built brands and grown audiences—from launching OfficialGR63 to 0–100k followers in 18 months to managing multi-brand sponsorship content. I’ve worked with athletes such as George Russell and Lance Stroll, collaborated with Meta on campaigns like Athletes for Purpose, and expanded reach and engagement while ensuring brand consistency. I’ve travelled to 90% of the international racing calendar in MotoGP to be hands on, on the ground media support and delivered sponsor-focused content aligned with commercial KPIs.

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Experience Level

Language

English
Fluent

Work Experience

Company Director at First On The Throttle Media LTD.
February 1, 2023 - Present
Lead communications strategy across a 22-race international calendar (18 countries); serve as Communications Manager for ELF Marc VDS Racing Team (Moto2); manage media relations, press releases, and championship liaison with Dorna Sports; coordinate broadcast and media coverage with DAZN and TNT Sports; curate and implement media schedules across race weekends; plan and deliver sponsorship activations (ELF and BETA Tools); align rider, team, and sponsor content strategies across platforms; produce mobile-first content to drive measurable digital growth; deliver media training and strategic consultancy to riders.
Digital Content Officer at Pace64
September 1, 2020 - February 28, 2023
Built OfficialGR63 Instagram account from 0–100k in 18 months; announced George Russell’s move from Williams Racing to Mercedes-AMG Petronas Formula One Team; collaborated with Meta on the ‘Athletes for Purpose’ campaign; delivered contractual sponsor content for Tommy Hilfiger, IWC Schaffhausen, Marriott Bonvoy; maintained brand consistency while increasing engagement and growth; managed accounts for George Russell, Lance Stroll, and Reema Juffali.
Veterinary Nurse at Prince Bishop Veterinary Hospital
February 1, 2019 - September 30, 2020
Provided veterinary nursing care, supported clinical teams, and assisted in client communications and welfare of animal patients.

Education

Diploma in Veterinary Nursing at Askham Bryan College
January 1, 2012 - January 1, 2017
Secondary Education / High School Diploma at St. Bedes High School and Sixth Form
January 1, 2005 - January 1, 2012

Qualifications

Veterinary Nursing Certification
January 1, 2012 - January 1, 2017

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality, Transportation & Logistics, Software & Internet

Experience Level

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