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Hi there! I’m Joumana Saad, a Dubai-based communications and content specialist with 15 years of experience driving PR, editorial content, and media campaigns for Forbes, the Dubai Department of Economy and Tourism, Dubai Chamber, Argaam, and the Arabian Radio Network. I excel at turning complex business narratives into clear, engaging stories that resonate across audiences and channels, from traditional outlets to digital platforms. I build and lead PR strategies, mentor writers, and manage cross-functional teams to deliver measurable results—whether shaping executive messaging, coordinating familiarization trips for international journalists and investors, or producing compelling content for media and digital platforms. I’m passionate about strategic communications that elevate brands and support growth for Dubai’s global prominence.…Hi there! I’m Joumana Saad, a Dubai-based communications and content specialist with 15 years of experience driving PR, editorial content, and media campaigns for Forbes, the Dubai Department of Economy and Tourism, Dubai Chamber, Argaam, and the Arabian Radio Network. I excel at turning complex business narratives into clear, engaging stories that resonate across audiences and channels, from traditional outlets to digital platforms. I build and lead PR strategies, mentor writers, and manage cross-functional teams to deliver measurable results—whether shaping executive messaging, coordinating familiarization trips for international journalists and investors, or producing compelling content for media and digital platforms. I’m passionate about strategic communications that elevate brands and support growth for Dubai’s global prominence.

Joumana Saad

Content Creator, Content Producer, Video Editor, +3

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Hi there! I’m Joumana Saad, a Dubai-based communications and content specialist with 15 years of experience driving PR, editorial content, and media campaigns for Forbes, the Dubai Department of Economy and Tourism, Dubai Chamber, Argaam, and the Arabian Radio Network. I excel at turning complex business narratives into clear, engaging stories that resonate across audiences and channels, from traditional outlets to digital platforms. I build and lead PR strategies, mentor writers, and manage cross-functional teams to deliver measurable results—whether shaping executive messaging, coordinating familiarization trips for international journalists and investors, or producing compelling content for media and digital platforms. I’m passionate about strategic communications that elevate brands and support growth for Dubai’s global prominence.…Hi there! I’m Joumana Saad, a Dubai-based communications and content specialist with 15 years of experience driving PR, editorial content, and media campaigns for Forbes, the Dubai Department of Economy and Tourism, Dubai Chamber, Argaam, and the Arabian Radio Network. I excel at turning complex business narratives into clear, engaging stories that resonate across audiences and channels, from traditional outlets to digital platforms. I build and lead PR strategies, mentor writers, and manage cross-functional teams to deliver measurable results—whether shaping executive messaging, coordinating familiarization trips for international journalists and investors, or producing compelling content for media and digital platforms. I’m passionate about strategic communications that elevate brands and support growth for Dubai’s global prominence.

Available to hire

Hi there! I’m Joumana Saad, a Dubai-based communications and content specialist with 15 years of experience driving PR, editorial content, and media campaigns for Forbes, the Dubai Department of Economy and Tourism, Dubai Chamber, Argaam, and the Arabian Radio Network. I excel at turning complex business narratives into clear, engaging stories that resonate across audiences and channels, from traditional outlets to digital platforms.

I build and lead PR strategies, mentor writers, and manage cross-functional teams to deliver measurable results—whether shaping executive messaging, coordinating familiarization trips for international journalists and investors, or producing compelling content for media and digital platforms. I’m passionate about strategic communications that elevate brands and support growth for Dubai’s global prominence.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Arabic

Fluent

Spanish; Castilian

Fluent

Work Experience

Senior Communications Manager - Business Marketing at Dubai Department of Economy and Tourism

October 1, 2024 - Present

Leads development and execution of a communications strategy across 20 target markets, manages international media relations and editorial content, coordinates familiarization trips for journalists and investors, and oversees high-profile editorial projects and partnerships.

Communications Manager - Business Marketing at Dubai Department of Economy and Tourism

November 1, 2022 - September 1, 2024

Shapes engaging content and messaging for international media and key stakeholders, organizes familiarization trips for journalists and investors, and drives PR and media coverage across priority markets.

Senior Media Executive - PR & Corporate Communications at Dubai Chamber of Commerce & Industry

September 1, 2016 - November 1, 2022

Developed and executed Dubai Chamber's PR initiatives, managed media plans and content for events and initiatives in the UAE and overseas, and coordinated content with Marketing and International Relations teams.

Deputy Editor at Argaam Media

April 1, 2015 - August 1, 2016

Monitored, edited and reported financial news in the Middle East, oversaw the launch of Argaam's English-language financial news website, and managed a team of writers, editors and translators.

Senior Reporter/Producer at Arabian Radio Network (Dubai Holding)

March 1, 2012 - April 1, 2015

Researched and developed news stories for broadcast, covered top daily stories with interviews and features, and produced sponsored content features for corporate events and live broadcasts.

Associate Producer & Reporter at Forbes Media

June 1, 2007 - August 1, 2010

Supervised Forbes Video Network, edited and produced multimedia stories, mentored writers, and coordinated video content for special reports and events.

Senior Communications Manager (Business Marketing) at Dubai Department of Economy and Tourism

October 1, 2024 - Present

Led development of a public relations and communications strategy across 20 target markets in Asia, Africa, Europe, the US and Latin America, aligned with DET’s corporate objectives. Managed strategic communications agencies in international markets, secured coverage in top-tier publications, organized media familiarization trips and market visits, and built relationships with top media and influencers to ensure consistent messaging across traditional and digital channels, positioning Dubai as a leading global business hub.

Communications Manager (Business Marketing) at Dubai Department of Economy and Tourism

November 1, 2022 - September 1, 2024

Created engaging content and messaging for international media and key stakeholders. Organized familiarization trips for top-tier journalists and potential investors, supported PR efforts and media coverage in priority markets, and identified editorial opportunities with outlets that reach target audiences.

Senior Communications Manager - PR & Corporate Communications at Dubai Chamber of Commerce & Industry

September 1, 2016 - November 1, 2022

Developed and executed Dubai Chamber PR initiatives, managed editorial content (speeches, monthly reports, press releases), and coordinated content for UAE and overseas events in collaboration with Marketing and International Relations teams.

Sr. Reporter/Producer at Arabian Radio Network (Dubai Holding)

March 1, 2012 - April 1, 2015

Researched and developed news stories for broadcast across ARN’s channels; covered top daily stories with interviews and features; provided live reporting and packaged content for Dubai Eye’s programs; produced sponsored content and led editorial for corporate events and live broadcasts.

News/Intern at ABC Action - News (WFTS), Tampa, FL

August 1, 2006 - December 1, 2006

Worked closely with the consumer reporter, checked tipline messages daily, disseminated cases to be pursued, conducted investigative research, and mediated issues between the consumer and the company concerned.

News Center Reporter at The News Center, Tampa

August 1, 2006 - December 1, 2006

Produced multimedia stories under the direction of The Tampa Tribune, WFLA Channel 8 News, and TBO.com for the Tampa Tribune, WFLA, and TBO; developed content for TV and radio broadcasts.

Global Ambassadors Summer Internship Program at USF

June 1, 2005 - August 1, 2005

Marketing activities as Recruiting Initiatives Program Assistant within International Admissions.

News Anchor at WBUL (1620 AM) – University of South Florida

January 1, 2006 - May 1, 2006

Acted as News Anchor for USF campus radio; selected weekly news stories, wrote scripts, delivered news on-air, and interviewed program guests.