Hello! I’m Joyce Ann Espino, a freelance Social Media Manager and YouTube Specialist with over four years of experience helping business owners grow their online presence. I understand how hard it can be to juggle tasks, so I offer end-to-end social media support—from content creation and scheduling to follower engagement and performance analysis—so you can focus on running your business. I’ve worked with diverse brands to craft compelling content, optimize videos, and analyze results. I enjoy collaborating with teams to deliver timely, on-brand campaigns and to build authentic connections with online communities. Whether you need a full social media strategy, channel management, or targeted digital marketing, I’m ready to help your business thrive.…

Joyce Ann Espino

Hello! I’m Joyce Ann Espino, a freelance Social Media Manager and YouTube Specialist with over four years of experience helping business owners grow their online presence. I understand how hard it can be to juggle tasks, so I offer end-to-end social media support—from content creation and scheduling to follower engagement and performance analysis—so you can focus on running your business. I’ve worked with diverse brands to craft compelling content, optimize videos, and analyze results. I enjoy collaborating with teams to deliver timely, on-brand campaigns and to build authentic connections with online communities. Whether you need a full social media strategy, channel management, or targeted digital marketing, I’m ready to help your business thrive.…

Available to hire

Hello! I’m Joyce Ann Espino, a freelance Social Media Manager and YouTube Specialist with over four years of experience helping business owners grow their online presence. I understand how hard it can be to juggle tasks, so I offer end-to-end social media support—from content creation and scheduling to follower engagement and performance analysis—so you can focus on running your business.
I’ve worked with diverse brands to craft compelling content, optimize videos, and analyze results. I enjoy collaborating with teams to deliver timely, on-brand campaigns and to build authentic connections with online communities. Whether you need a full social media strategy, channel management, or targeted digital marketing, I’m ready to help your business thrive.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Freelance Social Media Manager and YouTube Specialist at Astra Media
December 1, 2024 - Present
Managed and increased the brand’s online presence across all social media channels. Developed, implemented, and tracked an effective social media campaign. Optimized strategies for increasing engagement. Video optimization: metadata (titles, descriptions, tags, thumbnails) for better visibility and SEO. Analytics & reporting: produced regular performance updates with customized insights. Trend analysis: stayed updated with YouTube trends and updates to keep the channel competitive. Collaborated with internal and external teams to create promotional content within deadlines.
Freelance YouTube Channel Manager at Playstack
March 1, 2025 - Present
Content strategy – planning engaging videos to grow the channel. SEO optimization – crafting titles, descriptions, and tags to boost visibility. Analytics review – tracking performance to improve content. Audience engagement – building community through comments and interactions. Basic video editing – cutting clips, adding captions, and designing thumbnails.
Digital Marketing Specialist at Ryan Eshagi (DJ/Producer)
August 1, 2023 - November 1, 2023
Strategically devising digital marketing initiatives across Instagram and TikTok, elevating brand visibility and engagement. Developed targeted influencer outreach, market research on trends, resulting in increased engagement and Spotify streams.
Digital Marketing and Social Media Manager at 414 Financial
February 1, 2023 - August 1, 2023
Created a comprehensive social media content calendar, led email marketing campaigns, achieving subscriber growth and higher open rates. Played a key role in building a user-friendly website, landing pages, courses, webinars, surveys, and enrollment workflows to boost lead capture and revenue.
Digital Marketing and Social Media Manager at E-Law Professional Corporation
December 1, 2023 - May 1, 2025
Developed and executed digital marketing strategies to elevate the firm’s online presence. Led SEO-optimized website development (WIX), managed social media, and produced blogs and videos showcasing legal expertise.
Social Media Specialist at Jackson Jade Speech, Occupational, Physical & ABA Therapy
August 1, 2023 - September 1, 2024
Developed and executed digital marketing strategies to elevate the therapy practice’s online presence. Led SEO-focused website development, managed social media, and produced blogs and videos to position the firm as a thought leader.
Digital Marketing VA at Googan Coffee
February 1, 2023 - October 1, 2023
Created a comprehensive social media content calendar, maintained website, improved product images and listings, and produced video content. Focused on Instagram Reels to boost brand presence and engagement; led email marketing and blog content; enhanced SEO reporting.
Digital Marketing Specialist at Wake and Make Media
January 1, 2023 - August 1, 2023
Curated and scheduled engaging content across social platforms; built a strong brand identity and community; produced video content to drive engagement; supported marketing campaigns.
Social Media Content Calendar Creation / Manager at National Truck Loans
March 1, 2023 - August 1, 2023
Created a comprehensive social media content calendar; managed Facebook ad campaigns; ensured consistent website updates and monthly marketing reports to drive engagement and lead generation.
Social Media Manager at Kobe Digital
December 1, 2020 - January 1, 2024
Managed social media presence, created engaging content, and led campaigns to increase brand visibility. Executed whitelisting campaigns to onboard potential buyers and collectors.
Social Media Manager at Painting 360
July 1, 2021 - June 1, 2022
Developed and executed social media campaigns to boost brand visibility and engagement; managed email marketing; created content and marketing collateral; improved website experience.
Digital Marketing Assistant at Cyperphunk NFT
September 1, 2021 - September 1, 2022
Crafted social media content and campaigns; collaborated on influencer outreach and community building; supported podcast and newsletter initiatives.
Digital Marketing Specialist at Alborzi Orthodontics
March 1, 2021 - May 1, 2023
Email marketing campaigns; social media management; design of marketing collaterals; website development; development of digital marketing strategy resulting in increased patient inquiries and appointments.
Digital Marketing Associate at National Truck Loans
March 1, 2023 - August 1, 2023
Created a comprehensive social media content calendar aligned with brand messaging. Managed Facebook ad campaigns to target specific audiences. Maintained the website and produced monthly marketing reports with actionable insights to optimize campaigns.
Digital Marketing Assistant Coach at Cyperphunk NFT
September 1, 2021 - September 1, 2022
Social Media Management; Content Creation and Repurposing; Influencer Outreach; Podcast Assistance and Newsletter; Email Marketing and Data Management.
Digital Marketing Assistant Coach at Tor Gordon
February 1, 2021 - December 1, 2021
Provided digital marketing support including content creation, social media assistance, and data management for ongoing campaigns.

Education

Bachelor of Science at University of Batangas
January 1, 1996 - January 1, 2000
Bachelor of Science at University of Batangas
January 1, 1996 - January 1, 2000

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Retail, Healthcare

Skills

Experience Level