To whom it may concern,
My name is Joy Karlström, and it’s with great enthusiasm that I’m writing to you to express my interest in joining your creative team. As a multidisciplinary Art Director with extensive international experience across both the creative business and service sectors, I combine a strong professional background with a keen interest in the Arts. In that regard, I am confident that my expertise and passion would make me a valuable addition to your team.
As of now, I’m situated in Stockholm, having finished my role as Associate Creative Director at Bleu Paris in 2024. Since then, I have been working full-time as a freelance Art Director with Parapix, focusing on creative direction, concept development, visual communication, and moving images. During this time, I have had the opportunity to work with clients such as Absolut Vodka, Martell, Pepsi, and Electrolux, among others. Most recently, I also made my directorial debut, directing a short episode for BBC.
Previously, at Bleu Paris, I collaborated with clients across Europe, particularly in France. My work included building and rebranding identities, crafting logotypes and signage, developing web design and digital communication, designing storyboards and concepts, and overseeing both on-set work and post-production editing. During my time at Bleu Paris I had the privilege of working with several clients such as Club Med, Zephalto, Tessilgold, and Backmarket.
Alongside agency work, I have also managed independent creative projects, emphasising visual communication and storytelling across various media. My projects have included book layouts, print and publishing, web design, as well as research and teaching preparation at IFA and ESMOD Paris in the areas of fashion, art history, and creative thinking.
My career builds on earlier experiences from studies in art and prior internships, as well as participation in Stockholm, Copenhagen and London Fashion Week. These opportunities, together with 5+ years of
professional experience, have equipped me with well-rounded skills and the ability to deliver creative solutions under pressure while maintaining strong client and team relationships.
Today, I am eager to take on new challenges, and therefore, I am reaching out to you. With that said, thank you for your time and consideration. I would also like to add that I am flexible with timing and I look forward to answering any questions you might have - so don’t hesitate to reach out via mobile or e-mail.
Sincerely,
Joy Karlström
Work Experience
Education
Qualifications
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