Dorothy Joy Tagle

Boosted social media engagement by 50% through interactive, community-driven initiatives and trend-focused content, contributing to a 25% increase in followers. Planned and launched seasonal digital campaigns (content, promos, and assets) that supported a 15% increase in sales within a year. Led end-to-end content production including reels, static graphics, copywriting, and storyboarding to ensure alignment with brand tone and audience engagement goals. Managed content calendars and scheduling across Instagram and Facebook while coordinating campaign assets for store openings and product launches.

Designed digital and print assets including websites, social media content, paid ads, and marketing collateral, ensuring brand consistency and campaign effectiveness. Developed creative concepts from brief to execution, presenting mockups and visual solutions to internal stakeholders and clients. Collaborated with copywriters and marketing teams to deliver cohesive, high-performing campaigns across multiple platforms. Ensured production-ready assets met technical specifications for both digital and print, liaising with printers and developers as needed.

Designed creative assets for digital campaigns, social media, e-commerce platforms, and event collateral, ensuring consistency with Benefit’s bold and playful brand identity. Produced static and animated visuals for Instagram, Facebook, and digital ads, contributing to content that averaged 50K+ views per Reel and generated strong engagement. Supported end-to-end creative execution for product launch campaigns, including visual design for digital ads, banners, and e-tailer placements. Developed illustrations and interactive assets tailored for digital experiences and customer engagement.