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Growth-oriented marketer with 5 years of experience in paid user acquisition, data-driven strategy, and content marketing across major ad platforms. Proven ability to build scalable content frameworks for paid acquisition by analyzing performance metrics across multiple channels. Experience includes scaling paid ad spend with performance testing and iteration, managing UGC and creator pipelines, and leading campaign execution from ideation to results—driving installs, ROAS, and audience growth.…Growth-oriented marketer with 5 years of experience in paid user acquisition, data-driven strategy, and content marketing across major ad platforms. Proven ability to build scalable content frameworks for paid acquisition by analyzing performance metrics across multiple channels. Experience includes scaling paid ad spend with performance testing and iteration, managing UGC and creator pipelines, and leading campaign execution from ideation to results—driving installs, ROAS, and audience growth.

Joy Zheng

Growth Marketer, Marketing Analyst, Performance Marketer, +4

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Growth-oriented marketer with 5 years of experience in paid user acquisition, data-driven strategy, and content marketing across major ad platforms. Proven ability to build scalable content frameworks for paid acquisition by analyzing performance metrics across multiple channels. Experience includes scaling paid ad spend with performance testing and iteration, managing UGC and creator pipelines, and leading campaign execution from ideation to results—driving installs, ROAS, and audience growth.…Growth-oriented marketer with 5 years of experience in paid user acquisition, data-driven strategy, and content marketing across major ad platforms. Proven ability to build scalable content frameworks for paid acquisition by analyzing performance metrics across multiple channels. Experience includes scaling paid ad spend with performance testing and iteration, managing UGC and creator pipelines, and leading campaign execution from ideation to results—driving installs, ROAS, and audience growth.

Available to hire

Growth-oriented marketer with 5 years of experience in paid user acquisition, data-driven strategy, and content marketing across major ad platforms. Proven ability to build scalable content frameworks for paid acquisition by analyzing performance metrics across multiple channels.

Experience includes scaling paid ad spend with performance testing and iteration, managing UGC and creator pipelines, and leading campaign execution from ideation to results—driving installs, ROAS, and audience growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Growth Manager at Karrot

May 1, 2021 - Present

Drove early-stage growth in North America, scaling a secondhand marketplace from 0 to 1M+ users and expanding the app globally to 30M+ users worldwide. Iterated and optimized top-performing ads by analyzing key metrics (hook rate, CTR, install rate), improving campaign effectiveness and identifying growth opportunities. Built and managed a high-volume UGC creator pipeline to produce performance-driven content at scale, scaling creative engine output to $2M+ monthly spend across Meta and TikTok. Managed and guided 100+ content creators while balancing quality and quantity, delivering 10–12 net new ads per week. Collaborated cross-functionally with designers and video editors, leveraging AI tools to scale creative production and accelerate testing cycles. Supported social media strategy and execution, contributing to Instagram audience growth to 100K+ followers, and ran in-app campaign promotions to increase user engagement.

Growth Marketer at Karrot

July 1, 2018 - December 1, 2021

Drove early-stage growth in North America by scaling a secondhand marketplace platform. Iterated on top-performing ads by analyzing key performance metrics (hook rate, CTR, install rate) to improve campaign effectiveness and uncover growth opportunities. Worked on creative testing and iteration, creator management and UGC production to support scale of paid acquisition. Contributed to platform growth from 0 to 1M+ users and supported global expansion efforts.