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I’m a social media creative based in London with 8+ years’ experience leading social strategy, campaigns, and content for consumer brands. I build platform-specific content plans across Instagram, TikTok, Facebook, X and YouTube, using audience insights, cultural trends, and performance data to consistently hit and exceed social targets. I’m hands-on in creative direction and production—from briefing and talent/creator partnerships to organic and paid execution and reporting. Throughout my roles, I’ve grown audiences, delivered high-performing campaigns (including one generating 19M+ views), and turned ideas into results across multiple channels, including national press coverage and Channel 4 feature content.…I’m a social media creative based in London with 8+ years’ experience leading social strategy, campaigns, and content for consumer brands. I build platform-specific content plans across Instagram, TikTok, Facebook, X and YouTube, using audience insights, cultural trends, and performance data to consistently hit and exceed social targets. I’m hands-on in creative direction and production—from briefing and talent/creator partnerships to organic and paid execution and reporting. Throughout my roles, I’ve grown audiences, delivered high-performing campaigns (including one generating 19M+ views), and turned ideas into results across multiple channels, including national press coverage and Channel 4 feature content.

Jo Carsson

Social Media Freelancer, Creative Producer, Creative Strategist, +7

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I’m a social media creative based in London with 8+ years’ experience leading social strategy, campaigns, and content for consumer brands. I build platform-specific content plans across Instagram, TikTok, Facebook, X and YouTube, using audience insights, cultural trends, and performance data to consistently hit and exceed social targets. I’m hands-on in creative direction and production—from briefing and talent/creator partnerships to organic and paid execution and reporting. Throughout my roles, I’ve grown audiences, delivered high-performing campaigns (including one generating 19M+ views), and turned ideas into results across multiple channels, including national press coverage and Channel 4 feature content.…I’m a social media creative based in London with 8+ years’ experience leading social strategy, campaigns, and content for consumer brands. I build platform-specific content plans across Instagram, TikTok, Facebook, X and YouTube, using audience insights, cultural trends, and performance data to consistently hit and exceed social targets. I’m hands-on in creative direction and production—from briefing and talent/creator partnerships to organic and paid execution and reporting. Throughout my roles, I’ve grown audiences, delivered high-performing campaigns (including one generating 19M+ views), and turned ideas into results across multiple channels, including national press coverage and Channel 4 feature content.

Available to hire

I’m a social media creative based in London with 8+ years’ experience leading social strategy, campaigns, and content for consumer brands. I build platform-specific content plans across Instagram, TikTok, Facebook, X and YouTube, using audience insights, cultural trends, and performance data to consistently hit and exceed social targets.

I’m hands-on in creative direction and production—from briefing and talent/creator partnerships to organic and paid execution and reporting. Throughout my roles, I’ve grown audiences, delivered high-performing campaigns (including one generating 19M+ views), and turned ideas into results across multiple channels, including national press coverage and Channel 4 feature content.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Senior Social Producer at easyJet holidays

January 22, 2022 - September 7, 2026

* Lead social media strategy and content across Instagram, TikTok, Facebook, X and YouTube, developing platform-specific approaches to grow reach, engagement and audiences. * Develop and manage social content calendars and campaigns informed by audience insights, cultural trends and performance data. * Consistently create high-performing content, contributing to the achievement and exceeding of annual social targets. * Manage relationships with external media agencies, ensuring campaigns and creative output are delivered effectively and aligned with brand objectives. * Develop and manage partnerships with celebrities, influencers and content creators, from initial concept through to campaign delivery. * Lead organic and paid social campaigns, working with agencies to manage budgets, optimise performance and connect creative activity to commercial objectives. * Monitor social performance and use insights to inform future content, campaigns and channel strategy. * Identify emerging trends and cultural moments and translate them into relevant opportunities for the brand. * Created an organic social campaign generating 17M+ views, resulting in national press coverage and a feature in a Channel 4 documentary. * Contributed to growing social audiences by 500K+ followers and achieving an average 3.2 ROI across paid campaigns.

Social Media Manager at easyJet holidays

January 1, 2022 - September 30, 2026

Led social media strategy and content across Instagram, TikTok, Facebook, X, and YouTube, creating platform-specific approaches to grow reach, engagement, and audiences. Developed and managed content calendars and campaigns using audience insights, cultural trends, and performance data. Created high-performing content to meet and exceed annual social targets, managed relationships with external agencies, and partnered with celebrities, influencers, and creators from concept through delivery. Directed organic and paid social campaigns, working with agencies to manage budgets, optimize performance, and connect creative output to commercial objectives. Monitored social performance and used insights to inform future content and channel strategy, translating emerging trends and cultural moments into relevant opportunities. Produced an organic campaign generating 17M+ views, driving national press coverage and a Channel 4 documentary feature.

Social Media Exec at AAT

February 14, 2018 - January 12, 2022

* Managed day-to-day social media activity across Instagram, Facebook and Twitter, supporting wider brand and communications objectives. * Developed and implemented social content strategies designed to increase audience engagement and growth. * Planned and delivered social campaigns in collaboration with PR and wider internal teams. * Used social performance data and audience behaviour to identify opportunities and improve content performance. * Developed and produced engaging video, photography, podcast and live content for social channels. * Consistently delivered some of the organisation’s highest-performing content, contributing to increased engagement and audience growth.

Senior Social Media Executive at AT (as listed in the resume)

February 1, 2018 - January 1, 2022

Managed day-to-day social media activity across Instagram, Facebook and Twitter to support brand and communications objectives. Developed and implemented social content strategies designed to increase audience engagement and growth, and planned and delivered social campaigns in collaboration with PR and internal teams. Used social performance data and audience behavior to identify opportunities and improve content performance. Developed and produced engaging video, photography, podcast and live content for social channels, consistently delivering some of the organization’s highest-performing content and contributing to increased engagement and audience growth.

Senior Social Media Executive at AT

February 1, 2018 - January 1, 2022

Managed day-to-day social media activity across Instagram, Facebook, and Twitter to support broader brand and communications goals. Developed and implemented content strategies designed to increase audience engagement and growth. Planned and delivered social campaigns in collaboration with PR and internal teams. Used social performance data and audience behaviour insights to identify opportunities and improve content performance. Developed and produced engaging content including video, photography, podcast, and live content for social channels, consistently delivering some of the organization’s highest-performing content and contributing to increased engagement and audience growth.