Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm passionate about building ideas and turning them into real projects. Throughout my experience, I've worked on developing new brands and business initiatives from the ground up, combining market research, business strategy, marketing, and project management. I enjoy understanding how markets and consumers behave, identifying opportunities, and helping transform ideas into meaningful results. I'm naturally curious, proactive, and enjoy working in fast-paced, collaborative environments where I can keep learning and take ownership of projects. I like balancing strategic thinking with hands-on execution, whether that means researching trends, coordinating teams, launching initiatives, or solving challenges along the way. I'm always excited to contribute, grow, and be part of projects that create real impact.…I'm passionate about building ideas and turning them into real projects. Throughout my experience, I've worked on developing new brands and business initiatives from the ground up, combining market research, business strategy, marketing, and project management. I enjoy understanding how markets and consumers behave, identifying opportunities, and helping transform ideas into meaningful results. I'm naturally curious, proactive, and enjoy working in fast-paced, collaborative environments where I can keep learning and take ownership of projects. I like balancing strategic thinking with hands-on execution, whether that means researching trends, coordinating teams, launching initiatives, or solving challenges along the way. I'm always excited to contribute, grow, and be part of projects that create real impact.

Juan Pablo Barba

Marketing Strategist, Content Producer, Brand Designer, +4





I'm passionate about building ideas and turning them into real projects. Throughout my experience, I've worked on developing new brands and business initiatives from the ground up, combining market research, business strategy, marketing, and project management. I enjoy understanding how markets and consumers behave, identifying opportunities, and helping transform ideas into meaningful results. I'm naturally curious, proactive, and enjoy working in fast-paced, collaborative environments where I can keep learning and take ownership of projects. I like balancing strategic thinking with hands-on execution, whether that means researching trends, coordinating teams, launching initiatives, or solving challenges along the way. I'm always excited to contribute, grow, and be part of projects that create real impact.…I'm passionate about building ideas and turning them into real projects. Throughout my experience, I've worked on developing new brands and business initiatives from the ground up, combining market research, business strategy, marketing, and project management. I enjoy understanding how markets and consumers behave, identifying opportunities, and helping transform ideas into meaningful results. I'm naturally curious, proactive, and enjoy working in fast-paced, collaborative environments where I can keep learning and take ownership of projects. I like balancing strategic thinking with hands-on execution, whether that means researching trends, coordinating teams, launching initiatives, or solving challenges along the way. I'm always excited to contribute, grow, and be part of projects that create real impact.

Available to hire

I’m passionate about building ideas and turning them into real projects. Throughout my experience, I’ve worked on developing new brands and business initiatives from the ground up, combining market research, business strategy, marketing, and project management. I enjoy understanding how markets and consumers behave, identifying opportunities, and helping transform ideas into meaningful results.
I’m naturally curious, proactive, and enjoy working in fast-paced, collaborative environments where I can keep learning and take ownership of projects. I like balancing strategic thinking with hands-on execution, whether that means researching trends, coordinating teams, launching initiatives, or solving challenges along the way. I’m always excited to contribute, grow, and be part of projects that create real impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Marketing & Content Strategist at E-MAKERS MEXICO

June 1, 2025 - March 1, 2026

Developed digital campaigns and content for brands; planned and coordinated content calendars; collaborated with influencers and content creators to expand reach; ensured consistency across digital assets and channels.

End-to-end Brand Development & Marketing Lead

June 1, 2025 - March 1, 2026

Responsible for end-to-end development and management of new brands, from market research and strategic planning to commercial execution, marketing, sales, and creative direction. Oversaw validation and positioning of multiple projects in the market.

Brand Development Manager at Dinametra

June 1, 2025 - March 31, 2026

End-to-end development and management of new brands, from market research and strategic planning to commercial execution, marketing, sales, and creative direction. Oversaw validation and positioning of multiple projects in the market.

Marketing & Commercial Strategy Lead at Dinametra Performance Marketing

September 1, 2024 - May 1, 2025

Directed branding, market research, and commercial strategy; built business models and go-to-market plans; led digital campaigns and content execution; managed cross-functional collaboration and risk/validation activities; created digital assets and supported go-to-market initiatives.

Creative Lead, Onboarding & Campaigns

September 1, 2024 - May 1, 2025

Led the creative area for onboarding accounts, developing campaigns, landing pages, and paid social media content. Managed the successful transition of new client accounts to operational teams, ensuring alignment and continuity in client communication.

Creative Lead - Onboarding Accounts at Dinametra

September 1, 2024 - May 31, 2025

Creative Lead, Onboarding & Campaigns

January 1, 2024 - May 1, 2024

Managed professional photo sessions, produced goal-oriented video reels, collaborated with influencers, developed a strategic social media calendar, and executed content publication strategies.

Brand & Marketing Lead at Portalto Real Estate Group / Masa Mater / La Vida En Viajes

August 1, 2023 - June 1, 2024

Led market research, brand strategy, and end-to-end development of two brands; designed communication, positioning, and growth strategies; coordinated cross-functional teams across marketing, product, and operations; produced and coordinated content sessions (photo and video) and brand activations to drive visibility and market adoption.

Marketing & Brand Development Manager at Dinametra

August 1, 2023 - June 30, 2024

Led marketing and brand development initiatives; produced and coordinated professional photo sessions and goal-oriented video reels; collaborated with influencers; built strategic social media calendars and content publication strategies. Spearheaded three projects focusing on market studies, commercialization strategies, and business models, resulting in a more efficient commercial process and a deeper understanding of the market.