I'm a Creative Director with over 15 years of international experience (Chile & Poland). My career is built on a solid Chilean design foundation, which evolved into leading high-impact projects for major Polish retailers and tech giants like Allegro and Żabka Group. I don’t just design; I build visual narratives. I lead high-stakes branding and UI/UX initiatives, translating complex business goals into strategic, visually compelling experiences. I’ve learned to defend creative directions before global stakeholders and treat design as a strategic business tool, not just aesthetics. I’m deeply influenced by industrial design, music criticism, and the art of collecting. I’m a vinyl enthusiast and collector of iconic design, believing in the culture of the object — quality, longevity, and emotional resonance. I bring this “collector’s eye” to every project, ensuring outputs are timeless, functional, and impactful whether it’s a digital platform for Allegro or a physical booklet for a film collection.

Juan Pablo Aranda

I'm a Creative Director with over 15 years of international experience (Chile & Poland). My career is built on a solid Chilean design foundation, which evolved into leading high-impact projects for major Polish retailers and tech giants like Allegro and Żabka Group. I don’t just design; I build visual narratives. I lead high-stakes branding and UI/UX initiatives, translating complex business goals into strategic, visually compelling experiences. I’ve learned to defend creative directions before global stakeholders and treat design as a strategic business tool, not just aesthetics. I’m deeply influenced by industrial design, music criticism, and the art of collecting. I’m a vinyl enthusiast and collector of iconic design, believing in the culture of the object — quality, longevity, and emotional resonance. I bring this “collector’s eye” to every project, ensuring outputs are timeless, functional, and impactful whether it’s a digital platform for Allegro or a physical booklet for a film collection.

Available to hire

I’m a Creative Director with over 15 years of international experience (Chile & Poland). My career is built on a solid Chilean design foundation, which evolved into leading high-impact projects for major Polish retailers and tech giants like Allegro and Żabka Group. I don’t just design; I build visual narratives. I lead high-stakes branding and UI/UX initiatives, translating complex business goals into strategic, visually compelling experiences. I’ve learned to defend creative directions before global stakeholders and treat design as a strategic business tool, not just aesthetics.

I’m deeply influenced by industrial design, music criticism, and the art of collecting. I’m a vinyl enthusiast and collector of iconic design, believing in the culture of the object — quality, longevity, and emotional resonance. I bring this “collector’s eye” to every project, ensuring outputs are timeless, functional, and impactful whether it’s a digital platform for Allegro or a physical booklet for a film collection.

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Language

Spanish; Castilian
Fluent
English
Advanced
Polish
Intermediate

Work Experience

Senior Brand & Digital Strategist at XCOMMUNICA
January 1, 2017 - Present
Led UI/UX for Allegro Investor Relations platform; designed the corporate website for Żabka Group; created key visuals and illustrations for Biedronka's Piórko; developed branding storytelling and high-stakes presentations for top-tier clients (Biedronka, Shell, Żabka).
Creative Director / Branding Specialist at PRASKI
January 1, 2016 - January 1, 2021
Led branding conceptualization and execution for international retail and corporate clients; developed visual identity systems from logo design to large-scale print and digital production.
Senior Graphic Designer & Content Strategist at OPEN GATE
January 1, 2011 - January 1, 2017
Entertainment & Media Branding: directed packaging design for film and TV series collections on DVD; conceptualized 360° digital campaigns for book launches; Web Design for Culture: landing pages and sites for authors; developed brand identities and visual standards across print, web, and social media.
Creative Director (Rebranding Project) at MEDICAL UNIVERSITY OF LODZ (UMED)
January 1, 2009 - January 1, 2011
Directed the complete rebranding of one of Poland’s largest medical institutions; modernized the institutional image across platforms, significantly improving public perception and brand recognition.
Creative Director at AVP (SWISS DESIGN & ARCHITECTURE STUDIO)
January 1, 2008 - January 1, 2009
Managed the visual identity and graphic concepts for high-end architectural and design projects.
Founder & Creative Director at OWN DESIGN STUDIO
January 1, 2005 - January 1, 2008
Founded and ran a design studio in Chile; led client projects from concept to final print/web production across diverse industries; developed the ability to defend creative ideas with strategic arguments.

Education

Degree in Graphic Design & Visual Communication at Del Pacifico University, Santiago de Chile
January 11, 2030 - February 18, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Software & Internet, Media & Entertainment, Professional Services, Consumer Goods