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I am James Piombino, a results-driven marketing and communications professional with 8+ years of experience crafting compelling content, shaping brand strategy, and leading high-impact campaigns across digital, print, and in-person channels. I excel at translating business goals into clear messaging, building relationships with stakeholders, and advising leadership on communications strategy. I love storytelling that connects with diverse audiences by understanding behaviors, cultures, and the moments that spark connection and action. I thrive on turning insights into integrated campaigns that elevate brands and foster trust with internal and external partners.…I am James Piombino, a results-driven marketing and communications professional with 8+ years of experience crafting compelling content, shaping brand strategy, and leading high-impact campaigns across digital, print, and in-person channels. I excel at translating business goals into clear messaging, building relationships with stakeholders, and advising leadership on communications strategy. I love storytelling that connects with diverse audiences by understanding behaviors, cultures, and the moments that spark connection and action. I thrive on turning insights into integrated campaigns that elevate brands and foster trust with internal and external partners.

James Piombino

Marketing Strategist, Digital Marketer, Social Media Manager, +7

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I am James Piombino, a results-driven marketing and communications professional with 8+ years of experience crafting compelling content, shaping brand strategy, and leading high-impact campaigns across digital, print, and in-person channels. I excel at translating business goals into clear messaging, building relationships with stakeholders, and advising leadership on communications strategy. I love storytelling that connects with diverse audiences by understanding behaviors, cultures, and the moments that spark connection and action. I thrive on turning insights into integrated campaigns that elevate brands and foster trust with internal and external partners.…I am James Piombino, a results-driven marketing and communications professional with 8+ years of experience crafting compelling content, shaping brand strategy, and leading high-impact campaigns across digital, print, and in-person channels. I excel at translating business goals into clear messaging, building relationships with stakeholders, and advising leadership on communications strategy. I love storytelling that connects with diverse audiences by understanding behaviors, cultures, and the moments that spark connection and action. I thrive on turning insights into integrated campaigns that elevate brands and foster trust with internal and external partners.

Available to hire

I am James Piombino, a results-driven marketing and communications professional with 8+ years of experience crafting compelling content, shaping brand strategy, and leading high-impact campaigns across digital, print, and in-person channels. I excel at translating business goals into clear messaging, building relationships with stakeholders, and advising leadership on communications strategy.

I love storytelling that connects with diverse audiences by understanding behaviors, cultures, and the moments that spark connection and action. I thrive on turning insights into integrated campaigns that elevate brands and foster trust with internal and external partners.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Communications Coordinator at Downtown Boston Alliance

June 1, 2019 - February 1, 2025

Developed and executed integrated communication strategies, driving a 720% increase in social media followers and achieving a 44% email open rate. Led a rebranding initiative, guiding the development of a modernized visual identity, collateral, and organizational tone to revitalize brand perception and align with growth objectives. Served as the marketing liaison for 300+ restaurant, retail, and business clients with tailored content and campaign support and CRM-based measurement. Directed multichannel content and communications strategy for 32 annual events, including WINTERACTIVE, generating over 300 million digital and print media impressions in four months. Produced and curated SEO-optimized website content, contributing to an 18% rise in monthly site traffic. Coordinated with Raising Cane's for the Downtown Boston launch, leading on-site media coordination and influencer outreach (500K impressions). Recognized by the CEO and marketing team for contributions.

Marketing and Social Media Coordinator at Downtown Boston Alliance

January 1, 2020 - January 1, 2024

Revamped brand voice and social media presence through trend-driven content strategies and targeted audience segmentation. Designed cost-effective campaigns leveraging user-generated content, community partners, and earned media to drive engagement and brand visibility. Implemented a newsletter redesign, boosting open rates by 12% and sustaining 7,000+ active subscribers. Strengthened media presence and community trust as the organization’s public-facing voice and primary press liaison. Trained and mentored six marketing interns, fostering a productive, growth-oriented team culture.

Marketing Intern at Downtown Boston Alliance

June 1, 2019 - December 1, 2019

Initiated consistent brand-aligned posting strategy across social channels and studied industry practices to inform a localized approach.

MBA Graduate Fellow - Marketing Department at Suffolk University, Sawyer Business School

August 1, 2018 - December 1, 2019

Collaborated with faculty on marketing, strategy, and innovation research initiatives; conducted quantitative and qualitative studies to support academic publications.

Project Manager / Market Research Assistant at Opinion Works

August 1, 2017 - August 1, 2018

Coordinated fieldwork and recruited focus groups for a NY State-funded project; delivered actionable solutions from analysis; managed international market research for Brother, providing insights for diverse stakeholders.

Marketing Consulting at Vanderheyden, Inc.

July 1, 2017 - August 1, 2018

Drove marketing strategy for the organization’s 185th anniversary, aligning fundraising goals with brand storytelling; created cross-departmental workflows to align donor engagement and public-facing content.

Market Research Analyst at Alfred University

October 1, 2016 - May 1, 2017

Conducted qualitative research to inform the university’s successful rebranding initiative; represented student voice in strategic planning sessions with external consultants.