Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a senior web designer and front-end developer with 16+ years of experience creating user-centered marketing sites, email campaigns, and cohesive brand systems. I enjoy owning projects end-to-end—from early wireframes and Figma design through WordPress builds, QA, and post-launch improvements—so every detail supports clarity, accessibility, and performance. Across my roles I’ve led design system maintenance and component libraries, collaborated closely with developers and marketing teams, and translated complex briefs into consistent, conversion-focused digital experiences. I also integrate AI-assisted workflows (like Cursor and Claude) to prototype and troubleshoot faster while keeping craft and visual standards high.…I’m a senior web designer and front-end developer with 16+ years of experience creating user-centered marketing sites, email campaigns, and cohesive brand systems. I enjoy owning projects end-to-end—from early wireframes and Figma design through WordPress builds, QA, and post-launch improvements—so every detail supports clarity, accessibility, and performance. Across my roles I’ve led design system maintenance and component libraries, collaborated closely with developers and marketing teams, and translated complex briefs into consistent, conversion-focused digital experiences. I also integrate AI-assisted workflows (like Cursor and Claude) to prototype and troubleshoot faster while keeping craft and visual standards high.

Jason LaRose

Web Designer, Web Developer, Brand Designer, +2





I’m a senior web designer and front-end developer with 16+ years of experience creating user-centered marketing sites, email campaigns, and cohesive brand systems. I enjoy owning projects end-to-end—from early wireframes and Figma design through WordPress builds, QA, and post-launch improvements—so every detail supports clarity, accessibility, and performance. Across my roles I’ve led design system maintenance and component libraries, collaborated closely with developers and marketing teams, and translated complex briefs into consistent, conversion-focused digital experiences. I also integrate AI-assisted workflows (like Cursor and Claude) to prototype and troubleshoot faster while keeping craft and visual standards high.…I’m a senior web designer and front-end developer with 16+ years of experience creating user-centered marketing sites, email campaigns, and cohesive brand systems. I enjoy owning projects end-to-end—from early wireframes and Figma design through WordPress builds, QA, and post-launch improvements—so every detail supports clarity, accessibility, and performance. Across my roles I’ve led design system maintenance and component libraries, collaborated closely with developers and marketing teams, and translated complex briefs into consistent, conversion-focused digital experiences. I also integrate AI-assisted workflows (like Cursor and Claude) to prototype and troubleshoot faster while keeping craft and visual standards high.

Available to hire

I’m a senior web designer and front-end developer with 16+ years of experience creating user-centered marketing sites, email campaigns, and cohesive brand systems. I enjoy owning projects end-to-end—from early wireframes and Figma design through WordPress builds, QA, and post-launch improvements—so every detail supports clarity, accessibility, and performance.

Across my roles I’ve led design system maintenance and component libraries, collaborated closely with developers and marketing teams, and translated complex briefs into consistent, conversion-focused digital experiences. I also integrate AI-assisted workflows (like Cursor and Claude) to prototype and troubleshoot faster while keeping craft and visual standards high.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Senior Web Designer at Backrabbit Design

August 1, 2000 - Present

Led end-to-end user-centered design and front-end development of 100+ client marketing websites, owning projects from wireframing and Figma UI design through WordPress build and post-launch iteration. Built and maintained multi-client design systems in Figma by creating component libraries, organizing files, and documenting usage to reduce design-to-dev friction. Designed and developed mobile and desktop WCAG-compliant interfaces with attention to information architecture, visual hierarchy, and cross-device performance. Partnered directly with stakeholders, developers, and marketing teams to translate briefs into clear solutions and establish handoff standards that reduce rework. Produced reusable email templates and campaigns, supporting both one-off execution and scalable ongoing programs. Integrated AI-assisted workflows to accelerate troubleshooting and prototyping while maintaining quality, and mentored junior designers on layout principles and conversion-centered design.

Multimedia Designer at Globoforce

June 1, 2000 - August 1, 2009

Served as the sole designer for a growing SaaS recognition and rewards platform, owning the full visual brand across web, print, email, and internal product UI. Designed employee-facing dashboards that translate complex recognition and rewards data into clear, navigable experiences. Created conversion-focused marketing pages, whitepapers, print collateral, and email campaigns supporting lead generation and customer retention for a B2B/B2C SaaS audience. Established and maintained brand consistency as the company scaled, partnering with marketing and executive leadership across all company touchpoints.

Web Designer at Freelance

January 1, 2000 - Present

Delivered end-to-end web design and front-end development for clients across industries including financial services, non-profit, retail, and professional services. Managed relationships independently—scoping work, collecting feedback, and iterating through delivery—while also supporting ongoing retainers with continuous site improvements, updates, and brand consistency across digital touchpoints.