As a versatile digital designer with deep expertise spanning multiple sectors, I transform complex challenges into elegant solutions. My journey has taken me from traditional publishing houses to cutting-edge AR experiences, with every step enriching my design vocabulary. Client Diversity & Expertise I've partnered with an impressive spectrum of clients—from global corporations and advertising powerhouses to educational institutions and independent artists. This diversity has honed my ability to understand varied needs while delivering exceptional digital products that exceed expectations. Design Philosophy I combine advanced design systems, Creative AI technologies, and strategic automation to create intuitive, engaging user experiences across platforms. This technology-forward approach allows me to rapidly iterate concepts while maintaining the highest quality standards—delivering sophisticated solutions that are both beautiful and cost-effective. Career Highlights Learning Design & User Experience PMI GLOBAL STUDIO - LONDON Senior UX Designer (5 years) Revolutionizing learning experiences through innovative UX strategies Augmented Reality Innovation ZAPPAR Senior UX/AR Designer Lead designer for Angry Birds Explorer and other groundbreaking AR projects Financial Technology WE ARE FRIDAY Senior UX Designer Transforming digital banking through the HSBC mobile experience GP STRATEGIES Senior UX Designer Pioneering learning technology for HSBC Enterprise Software Design FABACUS XELACORE Senior UX/UI Designer Crafting intuitive lifecycle management tools INTELLIGENT VOICE Senior UX/UI Designer Designing human-centered AI interfaces Creative Agency Background MEDIA 10 • SAATCHI • PUBLICIS • PRODIGIOUS • LEO BURNETT • FALLON • DENNIS PUBLISHING • DORLING KINDERSLEY Recognition & Achievements Brandon Hall Group LPI (2021) - Silver award in Excellence in Future of Work for the PMI Rapid Builder SNAPCHAT(SNAPAR) Lensathon - 2021 & 2019 WINNER - AR Creation Hackathons Digital Magazine Awards (2015) - Silver for Gurgle and Grand Designs Magazine apps…As a versatile digital designer with deep expertise spanning multiple sectors, I transform complex challenges into elegant solutions. My journey has taken me from traditional publishing houses to cutting-edge AR experiences, with every step enriching my design vocabulary. Client Diversity & Expertise I've partnered with an impressive spectrum of clients—from global corporations and advertising powerhouses to educational institutions and independent artists. This diversity has honed my ability to understand varied needs while delivering exceptional digital products that exceed expectations. Design Philosophy I combine advanced design systems, Creative AI technologies, and strategic automation to create intuitive, engaging user experiences across platforms. This technology-forward approach allows me to rapidly iterate concepts while maintaining the highest quality standards—delivering sophisticated solutions that are both beautiful and cost-effective. Career Highlights Learning Design & User Experience PMI GLOBAL STUDIO - LONDON Senior UX Designer (5 years) Revolutionizing learning experiences through innovative UX strategies Augmented Reality Innovation ZAPPAR Senior UX/AR Designer Lead designer for Angry Birds Explorer and other groundbreaking AR projects Financial Technology WE ARE FRIDAY Senior UX Designer Transforming digital banking through the HSBC mobile experience GP STRATEGIES Senior UX Designer Pioneering learning technology for HSBC Enterprise Software Design FABACUS XELACORE Senior UX/UI Designer Crafting intuitive lifecycle management tools INTELLIGENT VOICE Senior UX/UI Designer Designing human-centered AI interfaces Creative Agency Background MEDIA 10 • SAATCHI • PUBLICIS • PRODIGIOUS • LEO BURNETT • FALLON • DENNIS PUBLISHING • DORLING KINDERSLEY Recognition & Achievements Brandon Hall Group LPI (2021) - Silver award in Excellence in Future of Work for the PMI Rapid Builder SNAPCHAT(SNAPAR) Lensathon - 2021 & 2019 WINNER - AR Creation Hackathons Digital Magazine Awards (2015) - Silver for Gurgle and Grand Designs Magazine appsWWWW…