Hi, I’m João, a highly creative Senior Graphic Designer with over 20 years of experience specializing in brand development and visual identity. I’m passionate about crafting innovative design solutions that help businesses elevate their brand presence and connect meaningfully with their audience. My expertise spans from leading multidisciplinary design teams to managing complex branding projects across various industries. I enjoy working collaboratively with marketing teams and clients to bring concepts to life through strategic visual storytelling. Whether it’s creating powerful key visuals, developing marketing campaigns, or designing comprehensive brand identities, I’m dedicated to delivering professional and impactful design results that drive business growth.

João P. Trindade

Hi, I’m João, a highly creative Senior Graphic Designer with over 20 years of experience specializing in brand development and visual identity. I’m passionate about crafting innovative design solutions that help businesses elevate their brand presence and connect meaningfully with their audience. My expertise spans from leading multidisciplinary design teams to managing complex branding projects across various industries. I enjoy working collaboratively with marketing teams and clients to bring concepts to life through strategic visual storytelling. Whether it’s creating powerful key visuals, developing marketing campaigns, or designing comprehensive brand identities, I’m dedicated to delivering professional and impactful design results that drive business growth.

Available to hire

Hi, I’m João, a highly creative Senior Graphic Designer with over 20 years of experience specializing in brand development and visual identity. I’m passionate about crafting innovative design solutions that help businesses elevate their brand presence and connect meaningfully with their audience. My expertise spans from leading multidisciplinary design teams to managing complex branding projects across various industries.

I enjoy working collaboratively with marketing teams and clients to bring concepts to life through strategic visual storytelling. Whether it’s creating powerful key visuals, developing marketing campaigns, or designing comprehensive brand identities, I’m dedicated to delivering professional and impactful design results that drive business growth.

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Work Experience

Design Team Leader at Inetum
December 31, 2018 - July 18, 2025
Led a design team unit generating over €1.5m in revenue annually, coordinating 10 multidisciplinary designers and web developers. Managed projects from initial proposals and sales through to final deliverables. Led digital rebranding for a major Portuguese Football Club, overseeing UX/UI design, design leadership, and architecture for a comprehensive digital product including ticketing and merchandising store. Communicated complex ideas clearly to stakeholders, ensured collaborative team workflow, and developed international opportunities with strong presentations to decision makers. Demonstrated project management skills to lead integrated design projects successfully.
Senior Brand Designer & Graphic Designer at Freelancer
January 1, 2018 - Present
Establish and manage a freelance design business that assists private clients, companies, and marketing teams in brand development and graphic design solutions. Collaborated on over 50 projects for 20+ clients across various industries. Developed 360º marketing campaigns including brand strategy services, key visuals, marketing materials, advertising media, and website products. Crafted creative advertising content and promotional materials ensuring strong brand awareness. Spearheaded visual identity projects including brand positioning, promotions, and digital marketing. Conceptualized logo designs, brand guidelines, typography, animations, presentations, videos, websites, and social media channels. Leveraged rebranding expertise to enhance corporate images supporting profitability and growth.
Senior Designer & Client Consultant at ROFF Consulting
December 31, 2015 - July 18, 2025
Designed and maintained all design work from concept to production including marketing materials, websites, and digital products. Delivered complex marketing campaigns and visual identities with detailed typography work. Managed vendor and client relationships, bid project work, resolved technical issues, and ensured quality standards and deadlines. Coordinated client requests for graphic design and layout work. Developed ideas and advised other personnel on techniques. Delivered complete brand visual identities and logos from concept to brand book. Created a range of marketing materials and digital presentations with animations for various clients.

Education

Screen Design and Motion Graphics at Kingston University
January 1, 2002 - December 31, 2003
Design for Digital Media, BSc at Robert Gordon University
January 1, 1999 - December 31, 2002

Qualifications

Adobe Motion Graphics AE Expert
January 1, 2012 - December 31, 2012
SAP Hybris Technical Course
January 1, 2016 - December 31, 2016

Industry Experience

Professional Services, Media & Entertainment, Retail, Healthcare, Software & Internet