I am a Generalist Designer with 16 years of experience, working across UI/UX design, graphic design, art direction, audiovisual creation, and branded illustration. I have a strong technical background, advanced software skills, and fluency in multiple languages, allowing me to develop and execute comprehensive visual projects with precision. Throughout my career, I have collaborated with a variety of clients and companies, including IBM, Qsaúde, and Fasano Luxury Hotels Group, maintaining brand identities and leading design teams. I am passionate about accessibility in design, sustainability, and leveraging emerging technologies such as AI to enhance creative outcomes.

João Paulo Ramalho Vaz

I am a Generalist Designer with 16 years of experience, working across UI/UX design, graphic design, art direction, audiovisual creation, and branded illustration. I have a strong technical background, advanced software skills, and fluency in multiple languages, allowing me to develop and execute comprehensive visual projects with precision. Throughout my career, I have collaborated with a variety of clients and companies, including IBM, Qsaúde, and Fasano Luxury Hotels Group, maintaining brand identities and leading design teams. I am passionate about accessibility in design, sustainability, and leveraging emerging technologies such as AI to enhance creative outcomes.

Available to hire

I am a Generalist Designer with 16 years of experience, working across UI/UX design, graphic design, art direction, audiovisual creation, and branded illustration. I have a strong technical background, advanced software skills, and fluency in multiple languages, allowing me to develop and execute comprehensive visual projects with precision.

Throughout my career, I have collaborated with a variety of clients and companies, including IBM, Qsaúde, and Fasano Luxury Hotels Group, maintaining brand identities and leading design teams. I am passionate about accessibility in design, sustainability, and leveraging emerging technologies such as AI to enhance creative outcomes.

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Language

English
Fluent
Portuguese
Fluent
Spanish; Castilian
Fluent
French
Intermediate

Work Experience

Senior Generalist Designer at IBM
January 1, 2021 - Present
Responsible for maintaining the visual identity in IBM’s UX/UI projects. Developing and creating user journeys, prototypes of varied fidelity, conducting user research, user mapping, and research documentation. Creating Design Ops, documentation, and showcases. Leading agile management for the design team and negotiating between Business Analysts, Product Owners, Developers, and Architects.
Senior Designer at LUX Agency - Qsaúde
December 31, 2021 - August 7, 2025
Responsible for creating and visually directing online and offline media pieces for Qsaúde, including branded illustrations and designing and maintaining the visual identity for the Qsaúde app.
Art Director at La Gracia Agency
December 31, 2019 - August 7, 2025
Directed digital media, websites, on/offline editing, scriptwriting, and animations for corporate videos and the Plá series.
Designer at Dançar Marketing & Communications
December 31, 2018 - August 7, 2025
Researched, conceptualized, and created visual identities for events, including communication materials and promotional designs such as logos, websites, key visuals, press materials, ads, and signage.
Founder / Designer at Vaz Studio
January 1, 2013 - Present
Develop audiovisual projects, branding, and UX design for various clients including C&A, YouTube, VISA, GM, and others. Also focused on illustration projects for books, magazines, and publications.
Visual Identity Designer at Fasano Luxury Hotels Group
December 31, 2012 - August 7, 2025
Created visual identity and graphic pieces for online and offline materials for hotels and restaurants in the Fasano Group, Las Piedras Punta del Este, and Fazenda Boavista.
Designer and Flash Actionscript Programmer at 83multimidia
December 31, 2009 - August 7, 2025
Worked as a designer and Flash Actionscript programmer.
Senior Generalist Designer at IBM
January 1, 2021 - Present
Responsible for maintaining IBM’s visual identity in UX/UI projects, developing user journeys and prototypes of varying fidelity, conducting user research and mapping, creating design operations, documentation, and showcases. Managed agile design teams and facilitated negotiations among business analysts, product owners, developers, and architects.
Senior Designer at LUX Agency - Qsaúde
January 1, 2021 - August 7, 2025
Created and visually directed online and offline media pieces, developed branded illustrations, and maintained app identity for Qsaúde.
Art Director at La Gracia Agency
January 1, 2019 - August 7, 2025
Directed digital media, websites, offline and online materials, edited, script-wrote, and created animations for corporate videos and the Plá series.
Designer at Dançar Marketing & Communications
January 1, 2018 - August 7, 2025
Led research, concept creation, and visual identity for events, developing promotional materials including logos, websites, key visuals, press, advertisements, and signage.
Founder / Designer at Vaz Studio
January 1, 2013 - Present
Owner of a studio responsible for audiovisual projects, branding, and UX design for clients such as C&A, YouTube, VISA, General Motors, World Vision, and Aberdeen Asset Management. Also created illustrations for books, magazines, albums, and publications.
Visual Identity Designer at Fasano Luxury Hotels Group
January 1, 2012 - August 7, 2025
Developed visual identity and graphic pieces for online and offline restaurant and hotel materials for Fasano Group locations including Las Piedras Punta del Este and Fazenda Boavista.
Designer and Flash Actionscript Programmer at 83multimidia
January 1, 2009 - August 7, 2025
Performed design work and programmed in Flash Actionscript.

Education

Technical Course - Graphic Arts & Industrial Printing at SENAI
January 1, 2007 - December 31, 2007
Bachelor’s Degree - Graphic Design at Centro Universitário Belas Artes de São Paulo
January 1, 2007 - December 31, 2007
Postgraduate Degree - Music, Production & Performance at Faculdade Santa Marcelina
January 1, 2015 - December 31, 2015
Master’s Degree - Sound Design (special student) at University of São Paulo SP/BR
January 1, 2017 - December 31, 2017
Postgraduate Degree - Austrian School (in progress) at Mises Institute
January 11, 2030 - August 7, 2025
UI/UX Design Specialization at California Institute of the Arts
January 1, 2020 - December 31, 2020
Art Direction for Entertainment at International Academy of Cinema
January 1, 2016 - December 31, 2016
IBM Academy at IBM
January 1, 2021 - December 31, 2025
Technical Course - Graphic Arts & Industrial Printing at SENAI
January 1, 2007 - January 1, 2007
Bachelor’s Degree - Graphic Design at Centro Universitário Belas Artes de São Paulo
January 1, 2007 - January 1, 2007
Postgraduate Degree - Music, Production & Performance at Faculdade Santa Marcelina
January 1, 2015 - January 1, 2015
Master’s Degree - Sound Design (special student) at University of São Paulo SP/BR
January 1, 2017 - January 1, 2017
Postgraduate Degree - Austrian School (in progress) at Mises Institute
January 11, 2030 - August 7, 2025

Qualifications

IBM Front-End Developer Professional Certificate (in progress)
January 1, 2021 - August 7, 2025
Design Technical Leader Training
January 11, 2030 - August 7, 2025
Design Thinking Practitioner
January 11, 2030 - August 7, 2025
Sustainability Practitioner
January 11, 2030 - August 7, 2025
Teams AI & Co-Creator
January 11, 2030 - August 7, 2025
Accessibility in Design Advocate
January 11, 2030 - August 7, 2025
iOS Design Essentials
January 11, 2030 - August 7, 2025
Agile Methodology Explorer
January 11, 2030 - August 7, 2025
UI/UX Design Specialization
January 1, 2020 - December 31, 2020
Art Direction for Entertainment
January 1, 2016 - December 31, 2016
IBM Academy
January 1, 2021 - December 31, 2025
IBM Front-End Developer Professional Certificate (in progress)
January 11, 2030 - August 7, 2025
Design Technical Leader Training
January 11, 2030 - August 7, 2025
Design Thinking Practitioner
January 11, 2030 - August 7, 2025
Sustainability
January 11, 2030 - August 7, 2025
Teams
January 11, 2030 - August 7, 2025
AI & Co-Creator
January 11, 2030 - August 7, 2025
Accessibility in Design Advocate
January 11, 2030 - August 7, 2025
iOS Design Essentials
January 11, 2030 - August 7, 2025
Agile Methodology Explorer
January 11, 2030 - August 7, 2025

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Financial Services
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    Eugênio, a strange man living in a mysterious house in a small town, was an enigma. No one dared approach his pink house atop a hill. Was he a wizard? One day, the girl Olívia’s kite flies to his house. Determined to get it back, she bravely ventures up. What will happen between them? The book centers on letters, words, rain, and mystery. Inspired by sky-themed painters, I created an aesthetic blending typography, stamps, clouds, and rain. 
_____________________ It is an illustrated picture book. I was hired to create the illustrations and graphic design for the book, so the images were applied to both the cover and the interior. graphicdesigner illustrator designer
    paper Eugenio

    Eugênio, a strange man living in a mysterious house in a small town, was an enigma. No one dared approach his pink house atop a hill. Was he a wizard? One day, the girl Olívia’s kite flies to his house. Determined to get it back, she bravely ventures up. What will happen between them?

    The book centers on letters, words, rain, and mystery. Inspired by sky-themed painters, I created an aesthetic blending typography, stamps, clouds, and rain.


    It is an illustrated picture book. I was hired to create the illustrations and graphic design for the book, so the images were applied to both the cover and the interior.