João Paulo Ramalho Vaz

Available to hire

I am a Generalist Designer with 16 years of experience, working across UI/UX design, graphic design, art direction, audiovisual creation, and branded illustration.

About

I am a Generalist Designer with 16 years of experience, working across UI/UX design, graphic design, art direction, audiovisual creation, and branded illustration. I have a strong technical background, advanced software skills, and fluency in multiple languages, allowing me to develop and execute comprehensive visual projects with precision.

Throughout my career, I have collaborated with a variety of clients and companies, including IBM, Qsaúde, and Fasano Luxury Hotels Group, maintaining brand identities and leading design teams. I am passionate about accessibility in design, sustainability, and leveraging emerging technologies such as AI to enhance creative outcomes.

  • Joined August 2025

Industry experience

  • Software & Internet
  • Media & Entertainment
  • Professional Services
  • Retail
  • Travel & Hospitality
  • Financial Services

Projects · 2

Eugênio, a strange man living in a mysterious house in a small town, was an enigma. No one dared approach his pink house atop a hill. Was he a wizard? One day, the girl Olívia’s kite flies to his house. Determined to get it back, she bravely ventures up. What will happen between them? The book centers on letters, words, rain, and mystery. Inspired by sky-themed painters, I created an aesthetic blending typography, stamps, clouds, and rain. 
_____________________ It is an illustrated picture book. I was hired to create the illustrations and graphic design for the book, so the images were applied to both the cover and the interior. graphicdesigner illustrator designer

  • Book Cover Designer
  • Children’s Book Illustrator
  • Graphic Designer

Eugênio, a strange man living in a mysterious house in a small town, was an enigma. No one dared approach his pink house atop a hill. Was he a wizard? One day, the girl Olívia’s kite flies to his house. Determined to get it back, she bravely ventures up. What will happen between them?

The book centers on letters, words, rain, and mystery. Inspired by sky-themed painters, I created an aesthetic blending typography, stamps, clouds, and rain.


It is an illustrated picture book. I was hired to create the illustrations and graphic design for the book, so the images were applied to both the cover and the interior.

  • Art Director
  • Children’s Book Illustrator
  • Graphic Designer

Work experience· 14 roles

Senior Designer · LUX Agency - QsaúdeDec 2021 – Aug 2025 · 3 yrs 9 mos

Responsible for creating and visually directing online and offline media pieces for Qsaúde, including branded illustrations and designing and maintaining the visual identity for the Qsaúde app.

Senior Designer · LUX Agency - QsaúdeJan 2021 – Aug 2025 · 4 yrs 8 mos

Created and visually directed online and offline media pieces, developed branded illustrations, and maintained app identity for Qsaúde.

Senior Generalist Designer · IBMJan 2021 – Present · 5 yrs 11 mos

Responsible for maintaining IBM’s visual identity in UX/UI projects, developing user journeys and prototypes of varying fidelity, conducting user research and mapping, creating design operations, documentation, and showcases. Managed agile design teams and facilitated negotiations among business analysts, product owners, developers, and architects.

Senior Generalist Designer · IBMJan 2021 – Present · 5 yrs 11 mos
Art Director · La Gracia AgencyDec 2019 – Aug 2025 · 5 yrs 9 mos
Art Director · La Gracia AgencyJan 2019 – Aug 2025 · 6 yrs 8 mos
Designer · Dançar Marketing & CommunicationsDec 2018 – Aug 2025 · 6 yrs 9 mos
Designer · Dançar Marketing & CommunicationsJan 2018 – Aug 2025 · 7 yrs 8 mos

Education· 13

Technical Course - Graphic Arts & Industrial Printing · SENAI2007
Bachelor’s Degree - Graphic Design · Centro Universitário Belas Artes de São Paulo2007
Postgraduate Degree - Music, Production & Performance · Faculdade Santa Marcelina2015
Master’s Degree - Sound Design (special student) · University of São Paulo SP/BR2017

Certifications and awards· 20

IBM Front-End Developer Professional Certificate (in progress)2021 – 2025
Design Technical Leader Training2030 – 2025
Design Thinking Practitioner2030 – 2025
Sustainability Practitioner2030 – 2025

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