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Portfolio: _Website not available. Sign in: https://www.twine.net/signup_ Hi, I'm J.R Perez, a passionate UI/UX Designer and Conversion Rate Optimization specialist. I love working with DTC e-commerce companies to enhance their websites through thoughtful design, strategic testing, and analytics. My goal is always to improve user experience while boosting key performance metrics like revenue per visitor and lifetime value. With experience leading creative teams and hands-on development using tools like Figma, Replo, and Webflow, I thrive at the intersection of design, data analysis, and marketing strategy. I enjoy creating consistent, high-performing landing pages and sales funnels that help businesses grow in competitive niches like pet products and more.…Portfolio: _Website not available. Sign in: https://www.twine.net/signup_ Hi, I'm J.R Perez, a passionate UI/UX Designer and Conversion Rate Optimization specialist. I love working with DTC e-commerce companies to enhance their websites through thoughtful design, strategic testing, and analytics. My goal is always to improve user experience while boosting key performance metrics like revenue per visitor and lifetime value. With experience leading creative teams and hands-on development using tools like Figma, Replo, and Webflow, I thrive at the intersection of design, data analysis, and marketing strategy. I enjoy creating consistent, high-performing landing pages and sales funnels that help businesses grow in competitive niches like pet products and more.

jrbaprz

UX Designer, UI Designer, Creative Director, +2

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Portfolio: _Website not available. Sign in: https://www.twine.net/signup_ Hi, I'm J.R Perez, a passionate UI/UX Designer and Conversion Rate Optimization specialist. I love working with DTC e-commerce companies to enhance their websites through thoughtful design, strategic testing, and analytics. My goal is always to improve user experience while boosting key performance metrics like revenue per visitor and lifetime value. With experience leading creative teams and hands-on development using tools like Figma, Replo, and Webflow, I thrive at the intersection of design, data analysis, and marketing strategy. I enjoy creating consistent, high-performing landing pages and sales funnels that help businesses grow in competitive niches like pet products and more.…Portfolio: _Website not available. Sign in: https://www.twine.net/signup_ Hi, I'm J.R Perez, a passionate UI/UX Designer and Conversion Rate Optimization specialist. I love working with DTC e-commerce companies to enhance their websites through thoughtful design, strategic testing, and analytics. My goal is always to improve user experience while boosting key performance metrics like revenue per visitor and lifetime value. With experience leading creative teams and hands-on development using tools like Figma, Replo, and Webflow, I thrive at the intersection of design, data analysis, and marketing strategy. I enjoy creating consistent, high-performing landing pages and sales funnels that help businesses grow in competitive niches like pet products and more.

Available to hire

Montréal, Ville-Marie, Canada

Portfolio: Website not available. Sign in: https://www.twine.net/signup

Hi, I’m J.R Perez, a passionate UI/UX Designer and Conversion Rate Optimization specialist. I love working with DTC e-commerce companies to enhance their websites through thoughtful design, strategic testing, and analytics. My goal is always to improve user experience while boosting key performance metrics like revenue per visitor and lifetime value.

With experience leading creative teams and hands-on development using tools like Figma, Replo, and Webflow, I thrive at the intersection of design, data analysis, and marketing strategy. I enjoy creating consistent, high-performing landing pages and sales funnels that help businesses grow in competitive niches like pet products and more.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

CRO Strategist at DogConnectors

August 31, 2025 - July 28, 2025

Led web optimization initiatives across the agency, overseeing landing page design, A/B testing, and build processes. Created standardized design frameworks improving key performance metrics such as RPV, AOV, and LTV while ensuring consistency across all client offerings in the pet niche. Ongoing CRO and testing using Microsoft Clarity, shoplift.ai, and Shopify Analytics. Responsible for landing page design and development with Figma and Replo, as well as offer creation, ideation, and funnel strategy.

Founder & CRO Specialist at Studio Jrba

February 28, 2022 - Present

Worked with DTC e-commerce companies either as a consultant or as part of the performance marketing team. Services provided involved ongoing offer ideation strategy, web optimization, CRO testing, analytics, UI/UX design, and development.

Lead Creative Specialist at Simpli Scaled

May 30, 2024 - July 27, 2025

Led the creative strategy team for Facebook ads, ad creative, and visual implementation alongside landing page builds and Shopify revamps. Conducted client research for market fit, awareness, sophistication, and competition. Managed a team of editors to ensure accurate visual implementation aligned with ad strategy. Designed landing pages, websites, and sales funnels using Figma and Replo.