jrbaprz
Portfolio: _Website not available. R Perez, a passionate UI/UX Designer and Conversion Rate Optimization specialist.
About
Portfolio: Website not available. Sign in: https://www.twine.net/signup
Hi, I’m J.R Perez, a passionate UI/UX Designer and Conversion Rate Optimization specialist. I love working with DTC e-commerce companies to enhance their websites through thoughtful design, strategic testing, and analytics. My goal is always to improve user experience while boosting key performance metrics like revenue per visitor and lifetime value.
With experience leading creative teams and hands-on development using tools like Figma, Replo, and Webflow, I thrive at the intersection of design, data analysis, and marketing strategy. I enjoy creating consistent, high-performing landing pages and sales funnels that help businesses grow in competitive niches like pet products and more.
- 4 years' experience
- Joined July 2025
Industry experience
- Retail
- Software & Internet
- Consumer Goods
- Professional Services
- Media & Entertainment
Work experience
Led web optimization initiatives across the agency, overseeing landing page design, A/B testing, and build processes. Created standardized design frameworks improving key performance metrics such as RPV, AOV, and LTV while ensuring consistency across all client offerings in the pet niche. Ongoing CRO and testing using Microsoft Clarity, shoplift.ai, and Shopify Analytics. Responsible for landing page design and development with Figma and Replo, as well as offer creation, ideation, and funnel strategy.
Led the creative strategy team for Facebook ads, ad creative, and visual implementation alongside landing page builds and Shopify revamps. Conducted client research for market fit, awareness, sophistication, and competition. Managed a team of editors to ensure accurate visual implementation aligned with ad strategy. Designed landing pages, websites, and sales funnels using Figma and Replo.
Worked with DTC e-commerce companies either as a consultant or as part of the performance marketing team. Services provided involved ongoing offer ideation strategy, web optimization, CRO testing, analytics, UI/UX design, and development.
Certifications and awards
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