I designed dynamic and static ad creatives for high-visibility LED screens at the MVM Dome and other key locations throughout Budapest. The visuals were optimized for large-format digital display, focusing on brand clarity, motion readability, and bold messaging. These assets supported major live events and seasonal campaigns, ensuring ALDI’s presence stood out in high-traffic, high-impact environments.

The ALDI Kids Stand at Gyereksziget was designed to introduce families and children to the ALDI brand through playful and educational experiences. I created the visual identity and designed interactive graphics for a mini grocery store setup, enabling kids to “shop” and “check out” themselves— seamlessly integrating fun with brand awareness in a festival environment.

The 29th ALDI Women’s Running Gala is one of Hungary’s largest sports events dedicated to empowering women through fitness and community. I was responsible for creating the event’s visual identity and designing all promotional materials across digital and print platforms, ensuring a cohesive and engaging brand presence.

Vendégszektor was an independent football fanzine made by and for passionate supporters. I designed the complete visual identity and layout of the print magazine, focusing on bold editorial design, expressive typography, and an unfiltered tone that reflected fan culture. The magazine broke traditional publishing rules to deliver a raw, authentic, and premium experience tailored to Hungary’s football community.

I designed a wide range of marketing materials for ALDI Travel, including digital banners, social media creatives, and print flyers. The visuals aimed to capture a clean, inviting travel aesthetic aligned with ALDI’s retail identity. My work covered seasonal promotions, last-minute offers, and destination-based ads. All assets were optimized for both print and screen, ensuring brand consistency and visual appeal across platforms. The project required fast turnaround times, attention to detail, and coordination with internal brand guidelines.

I created visual concepts and final designs for ALDI’s nationwide social media campaigns and out-of-home ads, including large-format billboards and citylight posters (CLPs). The designs followed ALDI’s branding guidelines and adapted to multiple formats—digital and print—ensuring high visual impact across all platforms. I handled everything from concept development to final delivery for weekly, seasonal, and thematic promotions.

1I was responsible for the complete visual redesign of ALDI’s festival presence in 2022, which debuted at SZIN and was rolled out at Sziget, VOLT, and Balaton Sound festivals. I created every visual element of the ALDI City pop-up stores and Grill Zones—from exterior branding to in-store graphics, menus, signage, and print materials. The store, city area, and grill section all received a fully refreshed, cohesive look. My designs were reused in 2023, reinforcing a bold, youthful, and consistent ALDI brand experience at Hungary’s top festivals.