Hi, I'm Joseph Rivera—a creative director and photographer with 15+ years of experience crafting bold, high-impact visuals for brands and talent. I specialize in fashion, lifestyle, e-commerce, and boudoir photography, and I develop visual strategies that elevate brand identity while driving results. My signature aesthetic features vibrant color, confident subject positioning, and cinematic lighting, all brought to life through collaborative teamwork. On freelance projects, I partner with swimwear, fitness, and beauty brands, coordinate on-set teams, and ensure creative alignment from concept to delivery. I also integrate AI tools into pre-production and post-production workflows to prototype concepts, refine shot lists, and streamline retouching and color grading for print and digital assets.

Joseph Rivera

Hi, I'm Joseph Rivera—a creative director and photographer with 15+ years of experience crafting bold, high-impact visuals for brands and talent. I specialize in fashion, lifestyle, e-commerce, and boudoir photography, and I develop visual strategies that elevate brand identity while driving results. My signature aesthetic features vibrant color, confident subject positioning, and cinematic lighting, all brought to life through collaborative teamwork. On freelance projects, I partner with swimwear, fitness, and beauty brands, coordinate on-set teams, and ensure creative alignment from concept to delivery. I also integrate AI tools into pre-production and post-production workflows to prototype concepts, refine shot lists, and streamline retouching and color grading for print and digital assets.

Available to hire

Hi, I’m Joseph Rivera—a creative director and photographer with 15+ years of experience crafting bold, high-impact visuals for brands and talent. I specialize in fashion, lifestyle, e-commerce, and boudoir photography, and I develop visual strategies that elevate brand identity while driving results. My signature aesthetic features vibrant color, confident subject positioning, and cinematic lighting, all brought to life through collaborative teamwork.

On freelance projects, I partner with swimwear, fitness, and beauty brands, coordinate on-set teams, and ensure creative alignment from concept to delivery. I also integrate AI tools into pre-production and post-production workflows to prototype concepts, refine shot lists, and streamline retouching and color grading for print and digital assets.

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Language

English
Fluent

Work Experience

Freelance Photographer at Self-Employed
December 30, 2009 - November 3, 2025
Captures high-quality branding, fashion, and lifestyle imagery for emerging and established brands. Developed creative visual strategies for swimwear and fitness apparel companies, supporting brand growth and marketing initiatives. Delivered photography campaigns tailored to client goals across commercial, portrait, and editorial projects. Directed shoots and collaborated with creative teams, models, and brand managers to ensure cohesive storytelling. Edited and retouched images using Adobe Photoshop and Lightroom, ensuring a polished, magazine-quality final product. Adapted to fast-paced, evolving project needs while maintaining a consistent visual style that aligns with brand identities.
Photographer & Creative Director at Self-Employed
January 1, 2010 - Present
Freelance photographer and creative director based in Miami. Partnered with swimwear, fitness apparel, and beauty brands on campaigns, directed on-set productions with stylists and makeup artists, integrated AI tools into pre-production to prototype concepts and refine shot lists, delivered full post-production workflows in Photoshop and Lightroom, and created cohesive social media content packages while managing client relationships end-to-end.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Professional Services, Retail