Experience Co-founder / Content Creator at 7STAR / @777stargold

Co-founded an independent lifestyle brand and led creative direction, branding, and content creation. Designed and developed original merchandise from concept to manufacturing and launch. Produced digital content across X and Instagram, helping build community engagement and sell out the brand’s first merchandise collection within the first year. Responsibilities include creative direction, branding, concept development, photography, videography, video editing, copywriting, and social media management.

Digital Marketing Assistant / Community Manager at The Dematerialised / @thedematerialised

Supported the Head of Marketing and PR by generating daily content for TikTok and Instagram. Worked across content creation, community management, and campaign support to maintain the brand’s digital presence across fashion, digital culture, and luxury. Developed creative concepts for brand storytelling and audience growth, including researching emerging trends, platforms, and social media approaches. Responsibilities included copywriting, videography, photography, video editing, photo editing, content planning, social media research, and community engagement.

Freelance Designer at Multiple brands

Collaborated with emerging brands across fashion, lifestyle, and digital culture to develop products, merchandise, and creative campaigns. Focused on building cohesive brand identities and engaging consumer experiences. Worked with partners including Imran Potato, SRD Dolls, 1 AM Gore, and MysticDAO to create apparel, accessories, and branded merchandise. Responsibilities include product design, graphic design, trend research, manufacturing coordination, marketing support, and visual content creation.

Personal Stylist / Sales Assistant at Kith Champs Elysée Flagship

Provided personal styling and sales support for client-facing retail and visual merchandising. Assisted with the store’s pre-opening phase, including shop layout, product presentation, and window displays. Responsibilities included personalized styling, customer service, sales support, visual merchandising, and daily retail operations.

Creative Assistant at Malice Studios / @malice_studios

Supported the Creative Director in developing marketing campaigns and editorial projects. Independently organized and hosted an interactive online fashion show/contest via Twitch, creating an engaging digital experience where clients could interact with the brand and participate in a community-led campaign. Responsibilities included creative research, campaign support, collection curation, digital storytelling, video editing, community engagement, and online event coordination.