J. Sharmini Beckers

Co-founded an independent lifestyle brand and led creative direction, branding, and content creation. Designed and developed original merchandise from concept to manufacturing and launch. Produced digital content across X and Instagram, helping build community engagement and sell out the brand’s first merchandise collection within the first year. Responsibilities include creative direction, branding, concept development, photography, videography, video editing, copywriting, and social media management.

Supported the Head of Marketing and PR by generating daily content for TikTok and Instagram. Worked across content creation, community management, and campaign support to maintain the brand’s digital presence across fashion, digital culture, and luxury. Developed creative concepts for brand storytelling and audience growth, including researching emerging trends, platforms, and social media approaches. Responsibilities included copywriting, videography, photography, video editing, photo editing, content planning, social media research, and community engagement.

Collaborated with emerging brands across fashion, lifestyle, and digital culture to develop products, merchandise, and creative campaigns. Focused on building cohesive brand identities and engaging consumer experiences. Worked with partners including Imran Potato, SRD Dolls, 1 AM Gore, and MysticDAO to create apparel, accessories, and branded merchandise. Responsibilities include product design, graphic design, trend research, manufacturing coordination, marketing support, and visual content creation.