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I'm a digital commerce leader with 8+ years driving end-to-end e-commerce transformations, technical migrations, and multi-channel marketing initiatives across agency and direct management roles. I specialize in headless CMS implementations, AI workflow automation, and large-scale platform migrations. I excel at translating complex technical requirements into actionable roadmaps and keeping stakeholders aligned across development, design, and business teams, delivering high-impact projects on aggressive timelines while reducing costs and accelerating time-to-market.…I'm a digital commerce leader with 8+ years driving end-to-end e-commerce transformations, technical migrations, and multi-channel marketing initiatives across agency and direct management roles. I specialize in headless CMS implementations, AI workflow automation, and large-scale platform migrations. I excel at translating complex technical requirements into actionable roadmaps and keeping stakeholders aligned across development, design, and business teams, delivering high-impact projects on aggressive timelines while reducing costs and accelerating time-to-market.

James E. Schoenle, Jr.

Project Manager, Product Designer, UX Designer, +2

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I'm a digital commerce leader with 8+ years driving end-to-end e-commerce transformations, technical migrations, and multi-channel marketing initiatives across agency and direct management roles. I specialize in headless CMS implementations, AI workflow automation, and large-scale platform migrations. I excel at translating complex technical requirements into actionable roadmaps and keeping stakeholders aligned across development, design, and business teams, delivering high-impact projects on aggressive timelines while reducing costs and accelerating time-to-market.…I'm a digital commerce leader with 8+ years driving end-to-end e-commerce transformations, technical migrations, and multi-channel marketing initiatives across agency and direct management roles. I specialize in headless CMS implementations, AI workflow automation, and large-scale platform migrations. I excel at translating complex technical requirements into actionable roadmaps and keeping stakeholders aligned across development, design, and business teams, delivering high-impact projects on aggressive timelines while reducing costs and accelerating time-to-market.

Available to hire

I’m a digital commerce leader with 8+ years driving end-to-end e-commerce transformations, technical migrations, and multi-channel marketing initiatives across agency and direct management roles.

I specialize in headless CMS implementations, AI workflow automation, and large-scale platform migrations. I excel at translating complex technical requirements into actionable roadmaps and keeping stakeholders aligned across development, design, and business teams, delivering high-impact projects on aggressive timelines while reducing costs and accelerating time-to-market.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

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Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

E-Commerce Project Manager at Jamersan

December 1, 2024 - December 1, 2024

Managed 15+ e-commerce implementations on Magento and BigCommerce, guiding merchants through platform selection, configuration, and go-live processes. Led complex e-commerce launch for a major Canadian retailer, migrating 1M+ product catalog with multi-warehouse inventory integration, search optimization, and localized payment processing across 3 provinces. Led discovery sessions to translate business drivers into technical roadmaps, established an Agile/SCRUM framework that improved team velocity by 35% within the first quarter, and partnered with clients on post-launch maintenance. Managed end-to-end lifecycle for conceptual sites from ideation through live deployment, including requirements gathering, design coordination, development oversight, UAT, and launch.

Engagement Manager at Aionic Digital

December 1, 2024 - November 11, 2025

Led a headless CMS migration for a publicly traded client from Sitecore to Contentful, delivering the full implementation in 5 months—40% faster than industry standard—with zero downtime and preserved SEO across 500+ pages. Engineered AI-powered onboarding workflows for an SEO agency client, cutting implementation time from 10 days to 2 days (80% reduction) and enabling scale from 5 to 15+ concurrent deployments. Drove client engagement from Discovery through Launch on 12+ concurrent projects, acting as primary liaison between C-suite stakeholders and delivery teams. Led cross-functional teams (developers, designers, QA) through full project lifecycles, facilitated Agile and Waterfall ceremonies for teams of 8-15, and conducted on-site discovery across North America to define solution architecture and integration strategies for enterprise clients.

E-Commerce Manager at Sozo Companies

January 1, 2023 - January 1, 2023

Built and executed omni-channel marketing strategy across 6 retail locations and e-commerce platform, increasing online sales 207% month-over-month through integrated SMS campaigns, promotional calendars, and third-party menu optimization. Managed 500+ product catalog at item, category, and brand levels, owning pricing strategy, promotional setup, tier structures, and bundle configurations. Migrated and maintained loyalty rewards program serving 14K+ customers, driving 28% repeat purchase rate through automated marketing campaigns and personalized offers. Managed monthly ad spend budgets ranging from $10K-$40K across Google Ads, social media, and third-party cannabis platforms (Weedmaps, Dutchie, LeafLink), achieving average ROAS of 4.2:1. Implemented standardized Agile project management framework, enabling team to deliver weekly project cadence and improve cross-functional collaboration. Oversaw migration from legacy e-commerce/POS system to modern platform, coordinating with 6 retai

Sr. Project Manager at VMLY&R

April 1, 2022 - April 1, 2022

Managed global portfolio of digital and display projects with annual budgets ranging from $400K-$4M for Fortune 500 consumer packaged goods clients. Led team of 25 developers, QA resources, and third-party vendors through complete e-commerce platform migration, delivering on-time and under budget. Directed comprehensive omni-channel marketing execution including email campaigns, social media activations, and online advertising for national CPG brand. Facilitated all Agile/SCRUM ceremonies for multiple concurrent teams, translating complex client requirements into actionable user stories with detailed acceptance criteria, improving development efficiency and reducing rework by 30%. Tracked project scope, deliverables, timelines, and key metrics, providing weekly executive reporting on portfolio health and drove Agile best practices across teams.

Digital Marketing & E-Commerce Manager at Roush Performance Products

August 1, 2021 - August 1, 2021

Managed full product lifecycle and daily operations for two e-commerce platforms (Miva Merchant & Magento), overseeing a catalog of 3,000+ automotive parts. Launched application-based vehicle configurator deployed across 50+ retail locations and events, increasing qualified sales leads by 40% and improving customer conversions. Orchestrated cross-functional product launches, coordinating project management, sales, engineering, and logistics to deliver vehicle programs to the website and worldwide dealer network of 200+ locations. Owned email marketing programs with 32% open rate and 8% CTR across 25K+ subscribers. Collaborated with ERP and third-party developers to build requirement matrices and launch customer-facing vehicle configurators, streamlining the custom order process. Led weekly status meetings with brand managers, engineering, and planning teams to align on roadmap priorities and blockers. Maintained WordPress-based Parts and Vehicle Dealer portals with accurate inventory d

Web Project Coordinator (Contract) at Health Alliance Plan

December 1, 2018 - December 1, 2018

Led complete website overhaul for 2018/2019 open enrollment across Medicare, Group, and Individual plans, ensuring 100% compliance with federal regulations and CMS guidelines. Managed daily digital request queue, routing work to analytics, blog, SEO, and social teams while maintaining 48-hour SLAs. Served as digital project manager coordinating all web updates across multiple departments and ensuring accuracy of member-facing content.

Digital Project Manager at MRM//McCann

July 1, 2018 - July 1, 2018

Managed planning, development, and launch of automated email programs and ad-hoc campaigns for GMC and Buick brands, reaching audiences of 500K+ monthly. Led cross-agency collaboration to successfully launch GMC Quantum platform, coordinating project managers and third-party vendors to deliver on aggressive timeline. Directed execution of major online media display campaigns including GMC 'Like A Pro' and Buick March Madness mobile campaign, managing budgets exceeding $2M annually. Coordinated timing, delivery, and execution of ad campaigns with media partners and online organizations, ensuring brand consistency and message alignment. Managed asset deliveries and campaign deliverables across multiple agencies of record, serving as central point of contact for creative and technical requirements.

Content Digitization Project Manager at Cengage Learning

October 1, 2015 - October 1, 2015

Managed delivery of digital content for educational products to proprietary and third-party platforms, ensuring adherence to title lists and licensing contracts. Supervised content digitization, conversion, and quality assurance processes, tracking key milestones and maintaining production schedules.

Web Content Specialist at Sharper Image

November 1, 2014 - November 1, 2014

Merchandised e-commerce site based on weekly analytics, forecasts, and seasonality trends, optimizing product placement and category structure. Analyzed daily sales data using IBM CoreMetrics and Google Analytics, providing insights that improved conversion rates by 18%. Maintained weekly sales, margin, and site performance reporting for executive team.

Web Project Manager at Momentum, LLC

December 1, 2013 - December 1, 2013

Managed full project development cycle (Discovery → Design → Development → QA → Deployment) for digital agency clients, overseeing an average of 20 concurrent projects with lifecycles ranging from 4-24 weeks and achieving a 95% on-time delivery rate.