Jenny Eliasson

Overall responsibility for the full apparel product value chain including assortment, design, product development, production, quality and sustainability. Lead and develop supplier base with focus on quality, risk management, cost control and efficient processes. Drive strategic assortment development and build commercially relevant, scalable and long-term apparel collections with strong focus on function, durability and performance. Ensure sustainability is integrated across materials, production processes and supplier relationships. Lead cross functional ways of working and develop structures that create clarity, accountability and continuous improvement.

Led design and product development teams and defined collection structure, direction and commercial logic. Developed ways of working between design, product development, production and quality to create a cohesive and efficient product chain. Built assortments aligned with brand identity, user needs and commercial targets. Responsible for material development and close collaboration with suppliers.

Led design and product development teams and defined collection structure, direction and commercial logic. Developed ways of working between design, product development, production and quality to create a cohesive and efficient product chain. Built assortments with strong alignment to brand identity, user needs and commercial targets. Responsible for material development and close collaboration with suppliers.