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I'm Seth Lucas—award-winning illustrator and senior graphic designer with a BFA and 13 published books. I specialize in vector-based character design, branding systems, and modular asset libraries within established IP frameworks, delivering original, on-brand assets for NatGeo, PBS Kids, NPS, and children's publishing. I'm fluent in Adobe Creative Suite and have a refined eye for composition, color, and layout across packaging, print, and presentation design. I enjoy adapting to existing creative worlds while keeping a fresh, friendly voice across projects and collaborating with teams to create scalable, cross-format visuals.…I'm Seth Lucas—award-winning illustrator and senior graphic designer with a BFA and 13 published books. I specialize in vector-based character design, branding systems, and modular asset libraries within established IP frameworks, delivering original, on-brand assets for NatGeo, PBS Kids, NPS, and children's publishing. I'm fluent in Adobe Creative Suite and have a refined eye for composition, color, and layout across packaging, print, and presentation design. I enjoy adapting to existing creative worlds while keeping a fresh, friendly voice across projects and collaborating with teams to create scalable, cross-format visuals.

Seth Lucas

Children’s Book Illustrator, Brand Designer, Packaging Designer

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I'm Seth Lucas—award-winning illustrator and senior graphic designer with a BFA and 13 published books. I specialize in vector-based character design, branding systems, and modular asset libraries within established IP frameworks, delivering original, on-brand assets for NatGeo, PBS Kids, NPS, and children's publishing. I'm fluent in Adobe Creative Suite and have a refined eye for composition, color, and layout across packaging, print, and presentation design. I enjoy adapting to existing creative worlds while keeping a fresh, friendly voice across projects and collaborating with teams to create scalable, cross-format visuals.…I'm Seth Lucas—award-winning illustrator and senior graphic designer with a BFA and 13 published books. I specialize in vector-based character design, branding systems, and modular asset libraries within established IP frameworks, delivering original, on-brand assets for NatGeo, PBS Kids, NPS, and children's publishing. I'm fluent in Adobe Creative Suite and have a refined eye for composition, color, and layout across packaging, print, and presentation design. I enjoy adapting to existing creative worlds while keeping a fresh, friendly voice across projects and collaborating with teams to create scalable, cross-format visuals.

Available to hire

I’m Seth Lucas—award-winning illustrator and senior graphic designer with a BFA and 13 published books. I specialize in vector-based character design, branding systems, and modular asset libraries within established IP frameworks, delivering original, on-brand assets for NatGeo, PBS Kids, NPS, and children’s publishing.

I’m fluent in Adobe Creative Suite and have a refined eye for composition, color, and layout across packaging, print, and presentation design. I enjoy adapting to existing creative worlds while keeping a fresh, friendly voice across projects and collaborating with teams to create scalable, cross-format visuals.