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I'm Jason Nowlin, a strategic digital marketing executive with 20 years of experience driving measurable revenue growth, market expansion, and organizational transformation for enterprise brands. I pioneered AI-native search strategy (GEO/AEO) to help brands stay visible as search evolves, applying it across ChatGPT, Perplexity, and Gemini before many competitors recognized the shift. I lead cross-functional teams, influence C-suite stakeholders, and translate complex technical strategy into board-level business outcomes. I build high-performance teams and scalable frameworks that outlast engagements, with a track record spanning Fortune 500 and fast-growth SaaS, where I align marketing, product, and engineering to deliver measurable growth.…I'm Jason Nowlin, a strategic digital marketing executive with 20 years of experience driving measurable revenue growth, market expansion, and organizational transformation for enterprise brands. I pioneered AI-native search strategy (GEO/AEO) to help brands stay visible as search evolves, applying it across ChatGPT, Perplexity, and Gemini before many competitors recognized the shift. I lead cross-functional teams, influence C-suite stakeholders, and translate complex technical strategy into board-level business outcomes. I build high-performance teams and scalable frameworks that outlast engagements, with a track record spanning Fortune 500 and fast-growth SaaS, where I align marketing, product, and engineering to deliver measurable growth.

Jason Nowlin

SEO Expert, Growth Marketer, Brand Strategist, +2

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I'm Jason Nowlin, a strategic digital marketing executive with 20 years of experience driving measurable revenue growth, market expansion, and organizational transformation for enterprise brands. I pioneered AI-native search strategy (GEO/AEO) to help brands stay visible as search evolves, applying it across ChatGPT, Perplexity, and Gemini before many competitors recognized the shift. I lead cross-functional teams, influence C-suite stakeholders, and translate complex technical strategy into board-level business outcomes. I build high-performance teams and scalable frameworks that outlast engagements, with a track record spanning Fortune 500 and fast-growth SaaS, where I align marketing, product, and engineering to deliver measurable growth.…I'm Jason Nowlin, a strategic digital marketing executive with 20 years of experience driving measurable revenue growth, market expansion, and organizational transformation for enterprise brands. I pioneered AI-native search strategy (GEO/AEO) to help brands stay visible as search evolves, applying it across ChatGPT, Perplexity, and Gemini before many competitors recognized the shift. I lead cross-functional teams, influence C-suite stakeholders, and translate complex technical strategy into board-level business outcomes. I build high-performance teams and scalable frameworks that outlast engagements, with a track record spanning Fortune 500 and fast-growth SaaS, where I align marketing, product, and engineering to deliver measurable growth.

Available to hire

I’m Jason Nowlin, a strategic digital marketing executive with 20 years of experience driving measurable revenue growth, market expansion, and organizational transformation for enterprise brands. I pioneered AI-native search strategy (GEO/AEO) to help brands stay visible as search evolves, applying it across ChatGPT, Perplexity, and Gemini before many competitors recognized the shift.

I lead cross-functional teams, influence C-suite stakeholders, and translate complex technical strategy into board-level business outcomes. I build high-performance teams and scalable frameworks that outlast engagements, with a track record spanning Fortune 500 and fast-growth SaaS, where I align marketing, product, and engineering to deliver measurable growth.

Skills

SEO

Branding

Experience Level

SEO

Expert

Branding

Expert

Language

English

Fluent

Work Experience

Senior Product & Strategy Lead — SEO, AI Visibility & Brand Strategy at Photon Infotech

January 1, 2025 - Present

Lead next-generation search visibility strategy across a multi-brand portfolio, owning GEO/AEO program development, technical SEO governance, and cross-functional alignment between marketing, product, and engineering. Architected enterprise GEO framework to position brand content for AI-native discovery; directed schema saturation and content transformation for LLM retrieval; established measurement frameworks for AI snapshot visibility.

SEO Director / Strategic Account Executive at Add3 (Digital Marketing Agency)

January 1, 2016 - January 1, 2025

Senior leadership role spanning nine years across one of the Pacific Northwest's leading performance marketing agencies. Dual ownership of SEO practice leadership and strategic account management for enterprise clients; built and scaled agency capabilities in content strategy, AI visibility, and technical SEO. Reported to executive leadership with full accountability for client retention, portfolio performance, and team development.

SEO Consultant at Conifr Media

January 1, 2021 - January 1, 2022

Provided fractional strategic SEO leadership — developing content architecture frameworks, technical audit programs, and customer acquisition strategies for growth-stage brands. Delivered competitive analysis and search market assessments that informed product positioning and content investment decisions.

SEO Manager — Amazon Fashion at Amazon

January 1, 2014 - January 1, 2015

Led SEO strategy for Amazon Fashion, one of the company's highest-growth verticals, with cross-functional scope spanning product, content, and international teams. Developed and standardized technical SEO frameworks for product pages and category architecture at a scale affecting millions of customer touchpoints; built internal training programs; partnered with global product teams to unify brand voice and customer journey across platforms.

Account Director at Merkle

January 1, 2011 - January 1, 2014

Led multi-channel digital marketing strategy for enterprise clients, owning account P&L and executive client relationships while managing cross-functional teams. Directed technical SEO initiatives including complex site migrations, information architecture redesigns, and on-page optimization programs resulting in measurable search share gains.

Marketing & Strategy Roles at Funk/Levis & Associates / BoatzKnutsen / PRACO

January 1, 2005 - January 1, 2009

Foundational experience in brand strategy, consumer research, content development, and integrated marketing across financial services, retail, tourism, and non-profit sectors.

Marketing & Strategy Roles at Funk/Levis & Associates; BoatzKnutsen; PRACO

January 1, 2005 - January 1, 2009

Foundational experience in brand strategy, consumer research, content development, and integrated marketing across financial services, retail, tourism, and non-profit sectors.