I'm Jason Nowlin, a strategic digital marketing executive with 20 years of experience driving measurable revenue growth, market expansion, and organizational transformation for enterprise brands. I pioneered AI-native search strategy (GEO/AEO) to help brands stay visible as search evolves, applying it across ChatGPT, Perplexity, and Gemini before many competitors recognized the shift. I lead cross-functional teams, influence C-suite stakeholders, and translate complex technical strategy into board-level business outcomes. I build high-performance teams and scalable frameworks that outlast engagements, with a track record spanning Fortune 500 and fast-growth SaaS, where I align marketing, product, and engineering to deliver measurable growth.

Jason Nowlin

I'm Jason Nowlin, a strategic digital marketing executive with 20 years of experience driving measurable revenue growth, market expansion, and organizational transformation for enterprise brands. I pioneered AI-native search strategy (GEO/AEO) to help brands stay visible as search evolves, applying it across ChatGPT, Perplexity, and Gemini before many competitors recognized the shift. I lead cross-functional teams, influence C-suite stakeholders, and translate complex technical strategy into board-level business outcomes. I build high-performance teams and scalable frameworks that outlast engagements, with a track record spanning Fortune 500 and fast-growth SaaS, where I align marketing, product, and engineering to deliver measurable growth.

Available to hire

I’m Jason Nowlin, a strategic digital marketing executive with 20 years of experience driving measurable revenue growth, market expansion, and organizational transformation for enterprise brands. I pioneered AI-native search strategy (GEO/AEO) to help brands stay visible as search evolves, applying it across ChatGPT, Perplexity, and Gemini before many competitors recognized the shift.

I lead cross-functional teams, influence C-suite stakeholders, and translate complex technical strategy into board-level business outcomes. I build high-performance teams and scalable frameworks that outlast engagements, with a track record spanning Fortune 500 and fast-growth SaaS, where I align marketing, product, and engineering to deliver measurable growth.

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Experience Level

Expert
Expert

Language

English
Fluent

Work Experience

Senior Product & Strategy Lead — SEO, AI Visibility & Brand Strategy at Photon Infotech
January 1, 2025 - Present
Lead next-generation search visibility strategy across a multi-brand portfolio, owning GEO/AEO program development, technical SEO governance, and cross-functional alignment between marketing, product, and engineering. Architected enterprise GEO framework to position brand content for AI-native discovery; directed schema saturation and content transformation for LLM retrieval; established measurement frameworks for AI snapshot visibility.
SEO Director / Strategic Account Executive at Add3 (Digital Marketing Agency)
January 1, 2016 - January 1, 2025
Senior leadership role spanning nine years across one of the Pacific Northwest's leading performance marketing agencies. Dual ownership of SEO practice leadership and strategic account management for enterprise clients; built and scaled agency capabilities in content strategy, AI visibility, and technical SEO. Reported to executive leadership with full accountability for client retention, portfolio performance, and team development.
SEO Consultant at Conifr Media
January 1, 2021 - January 1, 2022
Provided fractional strategic SEO leadership — developing content architecture frameworks, technical audit programs, and customer acquisition strategies for growth-stage brands. Delivered competitive analysis and search market assessments that informed product positioning and content investment decisions.
SEO Manager — Amazon Fashion at Amazon
January 1, 2014 - January 1, 2015
Led SEO strategy for Amazon Fashion, one of the company's highest-growth verticals, with cross-functional scope spanning product, content, and international teams. Developed and standardized technical SEO frameworks for product pages and category architecture at a scale affecting millions of customer touchpoints; built internal training programs; partnered with global product teams to unify brand voice and customer journey across platforms.
Account Director at Merkle
January 1, 2011 - January 1, 2014
Led multi-channel digital marketing strategy for enterprise clients, owning account P&L and executive client relationships while managing cross-functional teams. Directed technical SEO initiatives including complex site migrations, information architecture redesigns, and on-page optimization programs resulting in measurable search share gains.
Marketing & Strategy Roles at Funk/Levis & Associates / BoatzKnutsen / PRACO
January 1, 2005 - January 1, 2009
Foundational experience in brand strategy, consumer research, content development, and integrated marketing across financial services, retail, tourism, and non-profit sectors.
Marketing & Strategy Roles at Funk/Levis & Associates; BoatzKnutsen; PRACO
January 1, 2005 - January 1, 2009
Foundational experience in brand strategy, consumer research, content development, and integrated marketing across financial services, retail, tourism, and non-profit sectors.

Education

Bachelor of Science at University of Oregon
January 11, 2030 - April 15, 2026
Bachelor of Science, Advertising at University of Oregon
January 11, 2030 - April 15, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Retail