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I've spent over 15 years as a UX Designer, and I've gotten really good at taking tricky business problems and turning them into profitable, polished digital products that provide value. I enjoy finding the sweet spot between business logic and pixel-perfect design, building robust design systems and prototyping quickly using Figma. I thrive in the fast-paced energy of Startups and SMBs, ready to deliver successful projects from concept to launch.…I've spent over 15 years as a UX Designer, and I've gotten really good at taking tricky business problems and turning them into profitable, polished digital products that provide value. I enjoy finding the sweet spot between business logic and pixel-perfect design, building robust design systems and prototyping quickly using Figma. I thrive in the fast-paced energy of Startups and SMBs, ready to deliver successful projects from concept to launch.

James Southorn

UX Designer, UI Designer, Product Designer

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I've spent over 15 years as a UX Designer, and I've gotten really good at taking tricky business problems and turning them into profitable, polished digital products that provide value. I enjoy finding the sweet spot between business logic and pixel-perfect design, building robust design systems and prototyping quickly using Figma. I thrive in the fast-paced energy of Startups and SMBs, ready to deliver successful projects from concept to launch.…I've spent over 15 years as a UX Designer, and I've gotten really good at taking tricky business problems and turning them into profitable, polished digital products that provide value. I enjoy finding the sweet spot between business logic and pixel-perfect design, building robust design systems and prototyping quickly using Figma. I thrive in the fast-paced energy of Startups and SMBs, ready to deliver successful projects from concept to launch.

Available to hire

I’ve spent over 15 years as a UX Designer, and I’ve gotten really good at taking tricky business problems and turning them into profitable, polished digital products that provide value. I enjoy finding the sweet spot between business logic and pixel-perfect design, building robust design systems and prototyping quickly using Figma. I thrive in the fast-paced energy of Startups and SMBs, ready to deliver successful projects from concept to launch.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Product Designer at PistonHeads

January 1, 2019 - Present

Led the redesign and launch of multiple key features and products for a leading UK online car enthusiast marketplace. Achievements included improving leads and launching new revenue-generating features.

Lead Product Designer at MindLabs

January 1, 2020 - December 31, 2022

Led the design of a new iOS app for a mental health startup offering video and CBT exercises for stress and sleep. Conducted end-to-end discovery and design processes with stakeholders; rapidly designed and tested prototypes to drive value and reduce risk.

Senior Product Designer at Fresh Fitness Food

January 1, 2020 - Present

Designed a new iOS app for a leading bespoke nutrition and meal delivery service. Responsibilities included discovery, journeys, wireframes, style guide, prototypes, and testing; iOS App Store rating of 4.7 from 199 reviews.

Senior UX/UI Designer at Master of Malt

January 1, 2016 - December 31, 2018

Improved conversion rates for an award-winning online retailer of fine spirits by applying a new homepage and UX design.

Senior UX/UI Designer at ZAVA

January 1, 2016 - December 31, 2018

Redesigned the website of an online doctor offering online assessments and prescription deliveries; the new site boosted daily treatments by 26%.

Senior Product Designer at Glue Home

January 1, 2018 - December 31, 2019

Designed and launched a new app to market for a physical smart lock and in-home delivery service in Sweden on iOS and Android.

Lead UX/UI Designer at CarThrottle

January 1, 2013 - December 31, 2016

Led design for one of the largest global car enthusiast communities.

Lead UX/UI Designer at Hay Market Media Group

January 1, 2013 - December 31, 2016

Launched five major platform iterations, including a brand and design system, and grew to 7 million unique users.

iOS Designer at Mixlr

January 1, 2012 - December 31, 2012

Designed and launched a new iOS app to market for a live broadcasting startup.

Lead UX/UI Designer at Gaming Media Group

January 1, 2008 - December 31, 2011

Led design for a gaming and betting company that owned and operated a TV broadcast channel dedicated to gaming and betting; multi-language online platform.