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I have over 15 years of experience in Email Marketing, spanning the full email lifecycle from build to deployment. My core strengths include email production, development and CRM automation, with advanced coding skills in HTML, CSS, JavaScript, AMP Script and SQL, plus AI, dynamic personalization, responsive design and optimization. I’m known for being a strong collaborator, adaptable and consistently delivering high-quality email campaigns. I believe I’m a valuable contributor in digital marketing.…I have over 15 years of experience in Email Marketing, spanning the full email lifecycle from build to deployment. My core strengths include email production, development and CRM automation, with advanced coding skills in HTML, CSS, JavaScript, AMP Script and SQL, plus AI, dynamic personalization, responsive design and optimization. I’m known for being a strong collaborator, adaptable and consistently delivering high-quality email campaigns. I believe I’m a valuable contributor in digital marketing.

Josefina Aschan Stenström

Marketing Automation Specialist, Digital Producer, Front-End Developer, +2

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I have over 15 years of experience in Email Marketing, spanning the full email lifecycle from build to deployment. My core strengths include email production, development and CRM automation, with advanced coding skills in HTML, CSS, JavaScript, AMP Script and SQL, plus AI, dynamic personalization, responsive design and optimization. I’m known for being a strong collaborator, adaptable and consistently delivering high-quality email campaigns. I believe I’m a valuable contributor in digital marketing.…I have over 15 years of experience in Email Marketing, spanning the full email lifecycle from build to deployment. My core strengths include email production, development and CRM automation, with advanced coding skills in HTML, CSS, JavaScript, AMP Script and SQL, plus AI, dynamic personalization, responsive design and optimization. I’m known for being a strong collaborator, adaptable and consistently delivering high-quality email campaigns. I believe I’m a valuable contributor in digital marketing.

Available to hire

I have over 15 years of experience in Email Marketing, spanning the full email lifecycle from build to deployment. My core strengths include email production, development and CRM automation, with advanced coding skills in HTML, CSS, JavaScript, AMP Script and SQL, plus AI, dynamic personalization, responsive design and optimization.

I’m known for being a strong collaborator, adaptable and consistently delivering high-quality email campaigns. I believe I’m a valuable contributor in digital marketing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Swedish

Fluent

French

Intermediate

Work Experience

Lead / Senior Email Producer at Barnes & Noble

June 1, 2016 - March 1, 2025

Designed and maintained a library of 20+ reusable templates, accelerating campaign development. Boosted engagement through responsive layouts and advanced dynamic content personalization. Streamlined workflows by automating routine production tasks. Oversaw production scheduling to ensure consistent, on-time delivery. Monitored and adopted emerging industry trends and best practices.

Digital Producer at WebMD

November 1, 2013 - May 1, 2016

Built and maintained HTML emails from templates and PSD mockups. Ensured rendering quality across 30+ email clients through rigorous QA. Managed segmentation and testing lists to improve targeting accuracy. Deployed campaigns and collaborated with marketing teams to align messaging. Designed layouts with an emphasis on accessibility and user experience.

Senior Email Producer at The College Board

January 1, 2009 - October 1, 2013

Led the creation and execution of 10–15 weekly email campaigns using Epsilon Dream. Directed all aspects of campaign lifecycle, from audience targeting to launch. Conducted A/B testing and performance analysis to refine messaging and design. Maintained continuous communication with internal clients to align on strategy and reporting. Utilized data insights to craft marketing strategies that improved campaign ROI.