Josefina Aschan Stenström

ProAvailable to hire

I have over 15 years of experience in Email Marketing, spanning the full email lifecycle from build to deployment.

About

I have over 15 years of experience in Email Marketing, spanning the full email lifecycle from build to deployment. My core strengths include email production, development and CRM automation, with advanced coding skills in HTML, CSS, JavaScript, AMP Script and SQL, plus AI, dynamic personalization, responsive design and optimization.

I’m known for being a strong collaborator, adaptable and consistently delivering high-quality email campaigns. I believe I’m a valuable contributor in digital marketing.

  • 16 years' experience
  • Joined February 2026

Languages

  • EnglishFluent
  • SwedishFluent
  • FrenchIntermediate

Industry experience

  • Media & Entertainment
  • Retail
  • Education
  • Healthcare
  • Software & Internet
  • Professional Services

Work experience

Lead / Senior Email Producer · Barnes & NobleJun 2016 – Mar 2025 · 8 yrs 10 mos

Designed and maintained a library of 20+ reusable templates, accelerating campaign development. Boosted engagement through responsive layouts and advanced dynamic content personalization. Streamlined workflows by automating routine production tasks. Oversaw production scheduling to ensure consistent, on-time delivery. Monitored and adopted emerging industry trends and best practices.

Digital Producer · WebMDNov 2013 – May 2016 · 2 yrs 7 mos

Built and maintained HTML emails from templates and PSD mockups. Ensured rendering quality across 30+ email clients through rigorous QA. Managed segmentation and testing lists to improve targeting accuracy. Deployed campaigns and collaborated with marketing teams to align messaging. Designed layouts with an emphasis on accessibility and user experience.

Senior Email Producer · The College BoardJan 2009 – Oct 2013 · 4 yrs 10 mos

Led the creation and execution of 10–15 weekly email campaigns using Epsilon Dream. Directed all aspects of campaign lifecycle, from audience targeting to launch. Conducted A/B testing and performance analysis to refine messaging and design. Maintained continuous communication with internal clients to align on strategy and reporting. Utilized data insights to craft marketing strategies that improved campaign ROI.

Education

Bachelor of Science in Computer Science · New York University2030 – 2003
Associate in Business Strategies · New York University2030 – 2001
Certificate in Web Development · New York University2030 – 2026

Certifications and awards

Certificate in Web Development – New York University2030 – 2026

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