Available to hire
With over 10 years of experience, I’m an accomplished Marketing & Communications professional specializing in social media management and digital content strategy. I manage accounts across multiple platforms, crafting engaging content and compelling storytelling, and implementing platform-specific strategies to boost engagement and reach. My expertise extends to remotely planning and executing campaigns, leveraging social media analytics, and collaborating effectively to drive brand visibility and connect with diverse audiences.
Skills
Experience Level
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
German
Beginner
Work Experience
Assistant Marketing Manager at Four Points by Sheraton Palawan
January 31, 2025 - August 24, 2025Developed and executed comprehensive digital marketing strategies including content creation and online outreach to enhance brand visibility and engagement. Managed and optimized hotel website and digital presence ensuring brand consistency across multiple online touchpoints. Led planning and direction of photo and video shoots, creating detailed shot lists and visual content which showcased strong storytelling skills. Organized high-impact events and strategic partnerships including Marriott International's Annual Charity Run Road to Give 2024, Christmas Tree Lighting Ceremony, and a 4-day lifestyle media shoot, thereby enhancing community engagement and brand visibility relevant to property launches and events. Analyzed marketing performance metrics to refine strategies and maximize ROI for promotional initiatives.
Marketing Specialist at Elite Performance Solutions (U.S.A)
January 31, 2024 - August 24, 2025Managed social media accounts across multiple platforms (Facebook, Instagram, Twitter, LinkedIn), leading to significant increases in reach and client engagement. Designed and executed targeted social media campaigns demonstrating understanding of platform-specific strategies and engagement techniques. Utilized HubSpot and WordPress for effective content management, demonstrating capability in managing online presence and storytelling. Analyzed marketing data to refine strategies, showing basic familiarity with social media tools for analytics and post management. Developed campaigns that successfully generated leads, highlighting proficiency in digital outreach.
Digital Marketing Officer at Sublime Care (Australia)
June 30, 2022 - August 24, 2025Responsible for the brand's overall content strategy and the design and creation of promotional materials for digital channels. Developed and published engaging online marketing content tailored to target audiences, emphasizing storytelling for brand awareness. Created marketing campaigns to increase brand awareness and market presence across digital platforms.
Marketing Communications Executive at Shangri-La's Boracay Resort & Spa
December 31, 2021 - August 24, 2025Launched and managed successful marketing initiatives incorporating extensive content creation and digital outreach. Fostered strong relationships with media and public relations entities, demonstrating communication and collaboration skills. Managed online travel agency sites and guest feedback platforms, providing insights into online reputation and engagement. Produced and designed promotional materials and wrote press releases, showcasing writing and editing skills for various communication formats. Handled media interviews and coordinated video and photo shoots, demonstrating skills in developing visual assets for social media content.
Communications Assistant at Hotel Jen Manila by Shangri-La
March 31, 2019 - August 24, 2025Administered the hotel's digital presence including the website and social media accounts, ensuring consistent brand messaging and active online engagement. Created visually appealing brochures, menus, and other marketing collateral directly supporting content creation. Coordinated photo shoots and media engagements relevant to developing visual content for social platforms. Facilitated internal communication and hosted influencers to promote hotel offers, showcasing interpersonal skills and ability to drive engagement.
Marketing Officer at The Bistro Group
September 30, 2016 - August 24, 2025Led marketing initiatives for Food & Beverage brands, demonstrating experience in planning and managing campaigns. Organized the grand opening of Moe's Southwest Grill in BGC, highlighting event support and community interaction. Conducted consumer research indicating ability to understand audience needs and tailor social media content accordingly.
Marketing and Events Officer at Raven Boutique Club
October 31, 2015 - August 24, 2025Coordinated with the Sales and Marketing Director on events and promotions, demonstrating cross-functional collaboration. Managed client visits, proposals, and function agreements indicating stakeholder relationship management skills. Developed email marketing strategies and new marketing concepts applicable to creative outreach ideas for social platforms.
Project Officer at Geiser Maclang Marketing Communications
December 31, 2014 - August 24, 2025Managed marketing campaigns for high-profile clients, showcasing project management and strategic thinking in communications. Collaborated with planning teams to devise effective marketing strategies emphasizing collaboration skills. Communicated campaign progress and deliverables to clients, highlighting strong written and oral communication skills.
Education
Bachelor of Arts in Mass Communication at St. Scholastica's College Manila
January 11, 2030 - August 24, 2025Qualifications
Industry Experience
Travel & Hospitality, Media & Entertainment, Professional Services, Retail, Consumer Goods
Skills
Experience Level
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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