Tatiana Rincon

Social Media Manager at Mullen Lowe SSP3 Colombia

Designed and executed digital strategies based on trend analysis, social listening, and brand diagnostics, focusing on content optimization and positioning. Developed creative digital concepts and adapted campaigns across different platforms. Coordinated the content committee and managed performance reports with actionable insights. Created, edited, and covered events to enhance brand digital presence. Maintained direct client relations and coordinated with internal teams. Strengthened creative leadership and consolidated analytical skills applied to the digital environment. Managed brands such as Archies, La Cardio Infantil, Biomax, Avicam, Colsubsidio, Starbucks, Domino’s, and El Dorado Airport.

Content Leader at Mullen Lowe SSP3 Colombia

Designed and implemented digital content strategies aligned with brand objectives. Created and led the content committee to generate innovative ideas. Developed content calendars and copywriting tailored to each platform. Delivered monthly performance reports with analysis and optimization proposals. Managed customer inquiries and feedback (PQRS) across digital channels ensuring timely responses and improved user experience. Produced and edited multimedia content and event coverage to strengthen digital brand presence. Managed brands such as SP Pro Makeup, Smart 3B Makeup, Fenavi (Pollo Colombiano), McCain, and Farmacenter.

Content Creator at Colombian Senate

Designed and executed informative and political content for social media aimed at strengthening public communication. Supported event organization and implementation of UTL communication strategies. Applied and monitored institutional communication guidelines ensuring message coherence and brand identity.

Community Manager / Graphic Designer – Freelance at Publicidad Rincón

Built and consolidated the digital identity of the brand, strengthening its online positioning. Designed visual identity and managed Meta Ads campaigns focused on conversion and business objectives. Created and managed social media content ensuring narrative and visual consistency with brand identity. Managed social media with a 360° approach covering strategy, execution, analysis, and optimization. Created graphic and audiovisual content tailored to different platforms and audiences. Developed websites and digital sales strategies aimed at conversion. Integrated creativity and commercial performance ensuring measurable results and strengthening brand identity.

Social Media Manager at MullenLowe SSP3 Colombia

Designed and executed digital strategies based on trend analysis, social listening, and brand diagnostics, with a strong focus on content optimization and positioning. Developed creative digital concepts and adapted campaigns across different platforms. Coordinated the content committee and managed performance reports with actionable insights. Created, edited, and covered events to enhance brand digital presence. Maintained direct client relations and coordinated with internal teams. Strengthened creative leadership and consolidated analytical skills applied to the digital environment. Managed brands such as Archies, La Cardio Infantil, Biomax, Avicampo, Colsubsidio, Starbucks, Domino’s, and El Dorado Airport.

Content Leader at MullenLowe SSP3 Colombia

Designed and implemented digital content strategies aligned with brand objectives. Created and led the content committee to generate innovative ideas. Developed content calendars and tailored copywriting to each platform. Delivered monthly performance reports with analysis and optimization proposals. Managed customer inquiries and feedback across digital channels, ensuring timely responses and improved user experience. Produced and edited multimedia content and event coverage to strengthen digital brand presence. Managed brands including SP Pro Makeup, Smart 3B Makeup, Fenavi (Pollo Colombiano), McCain, and Farmacenter.

Content Creator at Colombian Senate

Designed and executed informative and political content for social media aimed at strengthening public communication. Supported event organization and implementation of UTL communication strategies. Applied and monitored institutional communication guidelines to ensure message coherence and brand identity.

Community Manager / Graphic Designer – Freelance at Publicidad Rincón

Built and consolidated the digital identity of the brand, strengthening its online positioning. Designed visual identity and managed Meta Ads campaigns focused on conversion and business objectives. Created and managed social media content ensuring narrative and visual consistency with brand identity. Managed social media with a 360° approach covering strategy, execution, analysis, and optimization. Created graphic and audiovisual content tailored to different platforms and audiences. Developed websites and digital sales strategies aimed at conversion. Integrated creativity and commercial performance ensuring measurable results and strengthening brand identity.

Social Media Manager at Mullen Lowe SSP3 Colombia

Designed and executed digital strategies based on trend analysis, social listening, and brand diagnostics, focusing on content optimization and positioning. Developed creative digital concepts and adapted campaigns across different platforms. Coordinated the content committee and managed performance reports with actionable insights. Created, edited, and covered events to enhance brand digital presence. Maintained direct client relations and coordinated with internal teams. Strengthened creative leadership and consolidated analytical skills applied to the digital environment. Managed brands including Archies, La Cardio Infantil, Biomax, Avicampos, Colsubsidio, Starbucks, Domino's, and El Dorado Airport.

Content Leader at Mullen Lowe SSP3 Colombia

Designed and implemented digital content strategies aligned with brand objectives. Created and led the content committee to generate innovative ideas. Developed content calendars and copywriting tailored to each platform. Delivered monthly performance reports with analysis and optimization proposals. Managed customer inquiries and feedback (PQRS) across digital channels, ensuring timely responses and improved user experience. Produced and edited multimedia content and event coverage to strengthen digital brand presence. Managed brands such as SP Pro Makeup, Smart 3B Makeup, Fenavi (Pollo Colombiano), McCain, and Farmacenter.

Content Creator at Colombian Senate

Designed and executed informative and political content for social media aimed at strengthening public communication. Supported event organization and the implementation of UTL communication strategies. Applied and monitored institutional communication guidelines ensuring message coherence and brand identity.

Community Manager / Graphic Designer - Freelance at Publicidad Rincón

Built and consolidated the digital identity of the brand, strengthening its online positioning. Designed visual identity and managed Meta Ads campaigns focused on conversion and business objectives. Created and managed social media content ensuring narrative and visual consistency with brand identity. Managed social media with a 360° approach covering strategy, execution, analysis, and optimization. Created graphic and audiovisual content tailored to different platforms and audiences. Developed websites and digital sales strategies aimed at conversion. Integrated creativity and commercial performance ensuring measurable results and strengthening brand identity.

Social Media Manager at Mullen Lowe SSP3 Colombia

Designed and executed digital strategies based on trend analysis, social listening, and brand diagnostics, focusing strongly on content optimization and positioning. Developed creative digital concepts and adapted campaigns across platforms. Coordinated the content committee and managed performance reports with actionable insights. Created, edited, and covered events to enhance brand digital presence. Maintained direct client relations (front client) and coordinated with internal teams. Strengthened creative leadership and consolidated analytical skills applied to the digital environment. Managed brands including Archies, La Cardio Infantil, Biomax, Avicampo, Colsubsidio, Starbucks, Domino’s, and El Dorado Airport.

Content Leader at Mullen Lowe SSP3 Colombia

Designed and implemented digital content strategies aligned with brand objectives. Led the content committee to generate innovative ideas. Developed content calendars and tailored copywriting for each platform. Delivered monthly performance reports with analysis and optimization proposals. Managed customer inquiries and feedback (PQRS) across digital channels, ensuring timely responses and improved user experience. Produced and edited multimedia content and event coverage to strengthen digital brand presence. Managed brands such as SP Pro Makeup, Smart 3B Makeup, Fenavi (Pollo Colombiano), McCain, and Farmacenter.

Content Creator at Colombian Senate

Designed and executed informative and political content for social media aimed at strengthening public communication. Supported event organization and implementation of UTL communication strategies. Applied and monitored institutional communication guidelines, ensuring message coherence and brand identity.