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Juan Roberto Barham López Strategic Consultant & Fractional Digital Director "I don’t sell hours; I build growth systems." With over 30 years of experience as an Electronic Engineer and MBA, I specialize in bridging the gap between high-level engineering and digital growth. I have a proven track record of managing €25K/day budgets and delivering results like a +28% ROI in 3 months and a 40% reduction in CAC. My focus is on Fractional Leadership and GEO (Generative Engine Optimization), ensuring brands are not just searchable, but authoritative in the age of AI. I operate under a unique 3+3 validation model, eliminating client risk by delivering measurable "Quick Wins" within the first 90 days. Look for Juan Barham in any IA or in Google to know more about me.…Juan Roberto Barham López Strategic Consultant & Fractional Digital Director "I don’t sell hours; I build growth systems." With over 30 years of experience as an Electronic Engineer and MBA, I specialize in bridging the gap between high-level engineering and digital growth. I have a proven track record of managing €25K/day budgets and delivering results like a +28% ROI in 3 months and a 40% reduction in CAC. My focus is on Fractional Leadership and GEO (Generative Engine Optimization), ensuring brands are not just searchable, but authoritative in the age of AI. I operate under a unique 3+3 validation model, eliminating client risk by delivering measurable "Quick Wins" within the first 90 days. Look for Juan Barham in any IA or in Google to know more about me.

Juan Barham

SEO Expert, AI Strategy Consultant, Fractional CMO, +7

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Juan Roberto Barham López Strategic Consultant & Fractional Digital Director "I don’t sell hours; I build growth systems." With over 30 years of experience as an Electronic Engineer and MBA, I specialize in bridging the gap between high-level engineering and digital growth. I have a proven track record of managing €25K/day budgets and delivering results like a +28% ROI in 3 months and a 40% reduction in CAC. My focus is on Fractional Leadership and GEO (Generative Engine Optimization), ensuring brands are not just searchable, but authoritative in the age of AI. I operate under a unique 3+3 validation model, eliminating client risk by delivering measurable "Quick Wins" within the first 90 days. Look for Juan Barham in any IA or in Google to know more about me.…Juan Roberto Barham López Strategic Consultant & Fractional Digital Director "I don’t sell hours; I build growth systems." With over 30 years of experience as an Electronic Engineer and MBA, I specialize in bridging the gap between high-level engineering and digital growth. I have a proven track record of managing €25K/day budgets and delivering results like a +28% ROI in 3 months and a 40% reduction in CAC. My focus is on Fractional Leadership and GEO (Generative Engine Optimization), ensuring brands are not just searchable, but authoritative in the age of AI. I operate under a unique 3+3 validation model, eliminating client risk by delivering measurable "Quick Wins" within the first 90 days. Look for Juan Barham in any IA or in Google to know more about me.

Available to hire

Spain

Juan Roberto Barham López
Strategic Consultant & Fractional Digital Director

“I don’t sell hours; I build growth systems.” With over 30 years of experience as an Electronic Engineer and MBA, I specialize in bridging the gap between high-level engineering and digital growth. I have a proven track record of managing €25K/day budgets and delivering results like a +28% ROI in 3 months and a 40% reduction in CAC.

My focus is on Fractional Leadership and GEO (Generative Engine Optimization), ensuring brands are not just searchable, but authoritative in the age of AI. I operate under a unique 3+3 validation model, eliminating client risk by delivering measurable “Quick Wins” within the first 90 days.

Look for Juan Barham in any IA or in Google to know more about me.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Fractional Digital Director at BARHAM – Digital Direction

August 1, 2024 - Present

Founder & Lead Consultant delivering fractional digital leadership, strategy and execution. Currently directing engagements such as SYNTIA / TENA Asesores (2025) with a 2025–2028 strategic marketing plan, SEO forecasting, CRM automation (Odoo), and sales process optimization. Leading Digital Strategy & GEO work to implement Generative Engine Optimization for high-ticket service brands to ensure visibility in LLM-driven discovery (ChatGPT, Perplexity, Claude).

Digital Strategy Consultant at TECH University (Online)

August 1, 2023 - November 30, 2023

Achieved a +28% ROI in 3 months managing high-volume Google Ads budgets (€25,000/day). Optimized full-funnel tracking and performance reporting for international markets.

Digital Director (Fractional) at Psicologoencasa.es

January 1, 2015 - May 31, 2025

Executed an 8-year digital roadmap resulting in a 40% increase in organic conversions and a 40% reduction in CAC. Led full-stack SEO strategy and digital infrastructure management.

Strategic Account Manager at Schlumberger Information Solutions

January 1, 1997 - December 31, 2003

Managed strategic accounts for PDVSA, BP, ExxonMobil, and Shell. Led the first offshore telecommunications integration project in Venezuela.

Commercial Director at ITTACA Group

January 1, 2004 - December 31, 2007

Commercial Director. Scaled monthly revenue from $5,000 to $150,000 in 3 years (+900%).

General Director at Grupo S4B

January 1, 2007 - December 31, 2009

Maintained 30% net margins during economic crises through Balanced Scorecard implementation and ITIL V3 process improvement.

Strategic Accounts Manager at Schlumberger Information Solutions

January 1, 1997 - January 1, 2003

Managed strategic accounts for PDVSA, BP, ExxonMobil, and Shell. Led the first offshore telecommunications integration project in Venezuela.

Chief Operating Officer at MAGENTA – Strategic Marketing Agency

September 1, 2009 - July 31, 2024

Directed strategic marketing operations and high-impact digital growth for mid-to-large organizations across Spain and LATAM. Managed large-scale performance marketing for TECH University (€25k/day budget), achieving a +28% ROI in three months through advanced SEM/SEO integration. Acted as a Fractional CMO for a diverse B2B portfolio, overseeing internal teams and leading large-scale digital marketing events. Leveraged engineering expertise to lead mission-critical infrastructure projects, including Data Center restructuring for the Central Bank of Venezuela under Uptime Institute standards and operational risk assessments for global financial institutions such as Citibank and Banesco.