I am an Art Director and Project Manager specializing in high-end CGI for architecture, interiors, and furniture. With a background in industrial and furniture design and a Master’s degree, I bring a strong understanding of materials, form, and spatial composition to every project. I lead the creative direction and production of visual content for globally recognized furniture and design brands, translating design intent into compelling visual narratives with warmth, attention to detail, and photorealistic imagery at General Aspect.

Juan Carlos

I am an Art Director and Project Manager specializing in high-end CGI for architecture, interiors, and furniture. With a background in industrial and furniture design and a Master’s degree, I bring a strong understanding of materials, form, and spatial composition to every project. I lead the creative direction and production of visual content for globally recognized furniture and design brands, translating design intent into compelling visual narratives with warmth, attention to detail, and photorealistic imagery at General Aspect.

Available to hire

I am an Art Director and Project Manager specializing in high-end CGI for architecture, interiors, and furniture. With a background in industrial and furniture design and a Master’s degree, I bring a strong understanding of materials, form, and spatial composition to every project.

I lead the creative direction and production of visual content for globally recognized furniture and design brands, translating design intent into compelling visual narratives with warmth, attention to detail, and photorealistic imagery at General Aspect.

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Language

Spanish; Castilian
Fluent
English
Fluent
Catalan; Valencian
Intermediate

Work Experience

Art Director and Founder at General Aspect
April 23, 2026 - Present
www.generalaspect.conm
Art Director and Founder at General Aspect
January 1, 2023 - January 1, 2026
Lead the creative direction and production of visual content for globally recognized furniture and design brands, creating photorealistic imagery with a strong aesthetic sensibility, warmth, and attention to detail; translate design intent into compelling visual narratives.
Furniture Designer at FF&E Studio Mai
January 1, 2022 - January 1, 2023
Designed furniture concepts and FF&E visuals; contributed to production-ready CGI visuals and collaborated with design teams in Los Angeles.
Founder and Project Manager at Vrokka
January 1, 2015 - January 1, 2022
Founded and managed projects, overseeing design and production processes, client relationships, and project delivery for CGI and industrial design initiatives in Medellín, Colombia.

Education

Masters In Furniture Design at Elisava
March 1, 2019 - April 23, 2019
Industrial Design at Iberoamericana Ciudad de México
April 1, 2010 - April 23, 2015
Master in Furniture Design at Elisava - UPF
January 1, 2018 - January 1, 2019
Degree in Industrial Design at Universidad Iberoamericana
January 11, 2030 - April 23, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Real Estate & Construction, Media & Entertainment, Travel & Hospitality, Manufacturing, Professional Services, Software & Internet