Juan Carlos

Available to hire

I am an Art Director and Project Manager specializing in high-end CGI for architecture, interiors, and furniture.

About

I am an Art Director and Project Manager specializing in high-end CGI for architecture, interiors, and furniture. With a background in industrial and furniture design and a Master’s degree, I bring a strong understanding of materials, form, and spatial composition to every project.

I lead the creative direction and production of visual content for globally recognized furniture and design brands, translating design intent into compelling visual narratives with warmth, attention to detail, and photorealistic imagery at General Aspect.

  • 11 years' experience
  • Joined April 2026

Languages

  • Spanish; CastilianFluent
  • EnglishFluent
  • Catalan; ValencianIntermediate

Industry experience

  • Real Estate & Construction
  • Media & Entertainment
  • Travel & Hospitality
  • Manufacturing
  • Professional Services
  • Software & Internet

Work experience· 4 roles

Art Director and Founder · General AspectApr 2026 – Present · 8 mos

www.generalaspect.conm

Art Director and Founder · General AspectJan 2023 – Jan 2026 · 3 yrs 1 mo

Lead the creative direction and production of visual content for globally recognized furniture and design brands, creating photorealistic imagery with a strong aesthetic sensibility, warmth, and attention to detail; translate design intent into compelling visual narratives.

Furniture Designer · FF&E Studio MaiJan 2022 – Jan 2023 · 1 yr 1 mo

Designed furniture concepts and FF&E visuals; contributed to production-ready CGI visuals and collaborated with design teams in Los Angeles.

Founder and Project Manager · VrokkaJan 2015 – Jan 2022 · 7 yrs 1 mo

Education

Masters In Furniture Design · Elisava2019
Industrial Design · Iberoamericana Ciudad de México2010 – 2015
Master in Furniture Design · Elisava - UPF2018 – 2019
Degree in Industrial Design · Universidad Iberoamericana2030 – 2026

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