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I am an Art Director and Project Manager specializing in high-end CGI for architecture, interiors, and furniture. With a background in industrial and furniture design and a Master’s degree, I bring a strong understanding of materials, form, and spatial composition to every project. I lead the creative direction and production of visual content for globally recognized furniture and design brands, translating design intent into compelling visual narratives with warmth, attention to detail, and photorealistic imagery at General Aspect.…I am an Art Director and Project Manager specializing in high-end CGI for architecture, interiors, and furniture. With a background in industrial and furniture design and a Master’s degree, I bring a strong understanding of materials, form, and spatial composition to every project. I lead the creative direction and production of visual content for globally recognized furniture and design brands, translating design intent into compelling visual narratives with warmth, attention to detail, and photorealistic imagery at General Aspect.

Juan Carlos

Art Director, 3D Designer, 3D Animator, +5

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I am an Art Director and Project Manager specializing in high-end CGI for architecture, interiors, and furniture. With a background in industrial and furniture design and a Master’s degree, I bring a strong understanding of materials, form, and spatial composition to every project. I lead the creative direction and production of visual content for globally recognized furniture and design brands, translating design intent into compelling visual narratives with warmth, attention to detail, and photorealistic imagery at General Aspect.…I am an Art Director and Project Manager specializing in high-end CGI for architecture, interiors, and furniture. With a background in industrial and furniture design and a Master’s degree, I bring a strong understanding of materials, form, and spatial composition to every project. I lead the creative direction and production of visual content for globally recognized furniture and design brands, translating design intent into compelling visual narratives with warmth, attention to detail, and photorealistic imagery at General Aspect.

Available to hire

I am an Art Director and Project Manager specializing in high-end CGI for architecture, interiors, and furniture. With a background in industrial and furniture design and a Master’s degree, I bring a strong understanding of materials, form, and spatial composition to every project.

I lead the creative direction and production of visual content for globally recognized furniture and design brands, translating design intent into compelling visual narratives with warmth, attention to detail, and photorealistic imagery at General Aspect.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Catalan; Valencian

Intermediate

Work Experience

Art Director and Founder at General Aspect

April 23, 2026 - Present

www.generalaspect.conm

Art Director and Founder at General Aspect

January 1, 2023 - January 1, 2026

Lead the creative direction and production of visual content for globally recognized furniture and design brands, creating photorealistic imagery with a strong aesthetic sensibility, warmth, and attention to detail; translate design intent into compelling visual narratives.

Furniture Designer at FF&E Studio Mai

January 1, 2022 - January 1, 2023

Designed furniture concepts and FF&E visuals; contributed to production-ready CGI visuals and collaborated with design teams in Los Angeles.

Founder and Project Manager at Vrokka

January 1, 2015 - January 1, 2022

Founded and managed projects, overseeing design and production processes, client relationships, and project delivery for CGI and industrial design initiatives in Medellín, Colombia.