Digital Marketing & E-commerce Specialist with 7+ years of experience helping brands grow through performance marketing, SEO, conversion optimization, CRM, and AI-powered automation. Before founding my own premium DTC brand, I spent over five years at Glovo, managing strategic partnerships and marketing investments for global brands including Coca-Cola, PepsiCo, and Reckitt across six international markets. Today, I run every aspect of my own e-commerce business, from Google Ads, Meta Ads, SEO, Shopify, WooCommerce, and Klaviyo to CRO, analytics, and AI-driven workflows, giving me first-hand experience of what it takes to grow a profitable online brand. What sets me apart is that I combine strategic thinking with hands-on execution. I enjoy using data to improve performance, implementing AI and automation to streamline marketing processes, and continuously testing new ideas to increase sales and efficiency. If you'd like to learn more about my background and projects, visit my personal website juandiego.io . I'd also be happy to jump on a quick Zoom call to discuss your goals and see how I can help.

Juan Lozano

Digital Marketing & E-commerce Specialist with 7+ years of experience helping brands grow through performance marketing, SEO, conversion optimization, CRM, and AI-powered automation. Before founding my own premium DTC brand, I spent over five years at Glovo, managing strategic partnerships and marketing investments for global brands including Coca-Cola, PepsiCo, and Reckitt across six international markets. Today, I run every aspect of my own e-commerce business, from Google Ads, Meta Ads, SEO, Shopify, WooCommerce, and Klaviyo to CRO, analytics, and AI-driven workflows, giving me first-hand experience of what it takes to grow a profitable online brand. What sets me apart is that I combine strategic thinking with hands-on execution. I enjoy using data to improve performance, implementing AI and automation to streamline marketing processes, and continuously testing new ideas to increase sales and efficiency. If you'd like to learn more about my background and projects, visit my personal website juandiego.io . I'd also be happy to jump on a quick Zoom call to discuss your goals and see how I can help.

Available to hire

Digital Marketing & E-commerce Specialist with 7+ years of experience helping brands grow through performance marketing, SEO, conversion optimization, CRM, and AI-powered automation.

Before founding my own premium DTC brand, I spent over five years at Glovo, managing strategic partnerships and marketing investments for global brands including Coca-Cola, PepsiCo, and Reckitt across six international markets. Today, I run every aspect of my own e-commerce business, from Google Ads, Meta Ads, SEO, Shopify, WooCommerce, and Klaviyo to CRO, analytics, and AI-driven workflows, giving me first-hand experience of what it takes to grow a profitable online brand.

What sets me apart is that I combine strategic thinking with hands-on execution. I enjoy using data to improve performance, implementing AI and automation to streamline marketing processes, and continuously testing new ideas to increase sales and efficiency.

If you’d like to learn more about my background and projects, visit my personal website juandiego.io . I’d also be happy to jump on a quick Zoom call to discuss your goals and see how I can help.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
See more

Language

English
Advanced
Spanish; Castilian
Fluent

Work Experience

CEO & Founder at TUKUY ALPACA
January 1, 2023 - Present
Built and scaled a direct-to-consumer digital marketing system to drive sales up to €150k, including customer acquisition and retention via performance campaigns. Planned, launched, and optimized Google Ads and other channels to maximize ROAS, improve profitability, and increase customer acquisition. Managed experiments and optimization across ads, landing pages, and Shopify/WooCommerce. Used analytics and experimentation tools (GA4, Google Search Console, Hotjar, and Looker Studio) and leveraged AI tools (ChatGPT/Claude) to improve SEO, content workflows, and automation. Focused on data-driven CRO and continuous performance improvement.
Marketing (Brand/Shipping initiatives) at GLOVO
January 1, 2021 - January 1, 2024
Led marketing and shipping initiatives for brands including Coca-Cola and PepsiCo across multiple markets. Developed annual marketing strategies focused on increasing return on investment and maximizing brand impact. Presented performance reports and campaign updates to support business decisions. Worked on local campaigns (Coca-Cola Spain) and used customer behavior and performance data to propose improvements and drive commercial growth. Improved average order value through assortment, promotions, and commercial optimization, using customer insights and performance analysis.
Marketing (Local brand campaigns) at GLOVO
January 1, 2020 - January 1, 2021
Worked on Coca-Cola Spain initiatives including campaign execution, marketing investment management, and performance optimization. Analyzed customer behavior to identify opportunities for commercial growth and improved business outcomes.
Retail Marketing (Category support) at GLOVO
January 1, 2019 - January 1, 2020
Supported retail marketing initiatives by improving average order value through assortment optimization, promotions, and commercial/co-purchase optimization. Used customer insights and performance analysis to identify actions that improved key metrics.
Retail/Category Marketing (Brand partnerships) at SUPERMERCADOS PERUANOS
January 1, 2018 - January 1, 2019
Managed marketing activities and supported category development with partners such as LG, Samsung, and Sony. Contributed to retail brand initiatives and category-level execution.
Retail Marketing Analyst (Key account support) at 3M
January 1, 2017 - January 1, 2018
Supported retail marketing initiatives and contributed to analysis projects for key accounts, helping inform decisions for marketing execution.

Education

Business Administration at ESIC Business & Marketing School
January 11, 2030 - July 8, 2026
Business Administration at UPB
January 11, 2030 - July 8, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Software & Internet, Professional Services