Juan Lozano

Available to hire

Digital Marketing & E-commerce Specialist with 7+ years of experience helping brands grow through performance marketing, SEO, conversion optimization, CRM, and AI-powered automation.

About

Digital Marketing & E-commerce Specialist with 7+ years of experience helping brands grow through performance marketing, SEO, conversion optimization, CRM, and AI-powered automation.

Before founding my own premium DTC brand, I spent over five years at Glovo, managing strategic partnerships and marketing investments for global brands including Coca-Cola, PepsiCo, and Reckitt across six international markets. Today, I run every aspect of my own e-commerce business, from Google Ads, Meta Ads, SEO, Shopify, WooCommerce, and Klaviyo to CRO, analytics, and AI-driven workflows, giving me first-hand experience of what it takes to grow a profitable online brand.

What sets me apart is that I combine strategic thinking with hands-on execution. I enjoy using data to improve performance, implementing AI and automation to streamline marketing processes, and continuously testing new ideas to increase sales and efficiency.

If you’d like to learn more about my background and projects, visit my personal website juandiego.io . I’d also be happy to jump on a quick Zoom call to discuss your goals and see how I can help.

  • 9 years' experience
  • Joined July 2026

Languages

  • EnglishAdvanced
  • Spanish; CastilianFluent

Industry experience

  • Retail
  • Consumer Goods
  • Media & Entertainment
  • Software & Internet
  • Professional Services

More experts in Barcelona, Spain

Work experience· 6 roles

CEO & Founder · TUKUY ALPACAJan 2023 – Present · 3 yrs 11 mos

Built and scaled a direct-to-consumer digital marketing system to drive sales up to €150k, including customer acquisition and retention via performance campaigns. Planned, launched, and optimized Google Ads and other channels to maximize ROAS, improve profitability, and increase customer acquisition. Managed experiments and optimization across ads, landing pages, and Shopify/WooCommerce. Used analytics and experimentation tools (GA4, Google Search Console, Hotjar, and Looker Studio) and leveraged AI tools (ChatGPT/Claude) to improve SEO, content workflows, and automation. Focused on data-driven CRO and continuous performance improvement.

Marketing (Brand/Shipping initiatives) · GLOVOJan 2021 – Jan 2024 · 3 yrs 1 mo

Led marketing and shipping initiatives for brands including Coca-Cola and PepsiCo across multiple markets. Developed annual marketing strategies focused on increasing return on investment and maximizing brand impact. Presented performance reports and campaign updates to support business decisions. Worked on local campaigns (Coca-Cola Spain) and used customer behavior and performance data to propose improvements and drive commercial growth. Improved average order value through assortment, promotions, and commercial optimization, using customer insights and performance analysis.

Marketing (Local brand campaigns) · GLOVOJan 2020 – Jan 2021 · 1 yr 1 mo

Worked on Coca-Cola Spain initiatives including campaign execution, marketing investment management, and performance optimization. Analyzed customer behavior to identify opportunities for commercial growth and improved business outcomes.

Retail Marketing (Category support) · GLOVOJan 2019 – Jan 2020 · 1 yr 1 mo
Retail/Category Marketing (Brand partnerships) · SUPERMERCADOS PERUANOSJan 2018 – Jan 2019 · 1 yr 1 mo
Retail Marketing Analyst (Key account support) · 3MJan 2017 – Jan 2018 · 1 yr 1 mo

Education

Business Administration · ESIC Business & Marketing School2030 – 2026
Business Administration · UPB2030 – 2026

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