I am a graphic designer with 15+ years of international experience across South America, Europe & Asia. I’m a passionate creative thinker and storyteller for design concepts, campaigns, and branding, always aiming to connect with people through meaningful visuals. My work spans research-driven service design, omnichannel brand experiences, and leadership across interdisciplinary teams to deliver impactful ideas for privat e, B2B, and social-purpose contexts. From NGOs and government projects to consumer brands and cultural initiatives, I focus on people-centered solutions that blend strategy, storytelling, and craft. I thrive guiding creative strategies, developing innovative concepts, and building compelling brand narratives that resonate in in-store, digital, and mass-media environments.

Juanita Delvasto

I am a graphic designer with 15+ years of international experience across South America, Europe & Asia. I’m a passionate creative thinker and storyteller for design concepts, campaigns, and branding, always aiming to connect with people through meaningful visuals. My work spans research-driven service design, omnichannel brand experiences, and leadership across interdisciplinary teams to deliver impactful ideas for privat e, B2B, and social-purpose contexts. From NGOs and government projects to consumer brands and cultural initiatives, I focus on people-centered solutions that blend strategy, storytelling, and craft. I thrive guiding creative strategies, developing innovative concepts, and building compelling brand narratives that resonate in in-store, digital, and mass-media environments.

Available to hire

I am a graphic designer with 15+ years of international experience across South America, Europe & Asia. I’m a passionate creative thinker and storyteller for design concepts, campaigns, and branding, always aiming to connect with people through meaningful visuals. My work spans research-driven service design, omnichannel brand experiences, and leadership across interdisciplinary teams to deliver impactful ideas for privat e, B2B, and social-purpose contexts.

From NGOs and government projects to consumer brands and cultural initiatives, I focus on people-centered solutions that blend strategy, storytelling, and craft. I thrive guiding creative strategies, developing innovative concepts, and building compelling brand narratives that resonate in in-store, digital, and mass-media environments.

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Language

Spanish; Castilian
Fluent
English
Fluent
Italian
Beginner

Work Experience

Art Director at Melon Rouge Agency
October 1, 2019 - May 1, 2021
Worked on social change campaigns, applying research and design methodologies. Designed services and experiences focused on people. Ideated creative and innovative concepts for products and brands.
Art Director at ADA
May 1, 2021 - November 1, 2021
Creative management: coordinating and following the workflow and project lifecycle. Produced and reviewed visuals for main executions in campaigns. Conceptualized and designed digital communication strategies and campaigns for local Cambodian brands (on-site) and Singaporean brands (remote) in the private sector.
Associate Creative Director at Mango Tango
April 1, 2022 - April 1, 2023
Create concepts and drive the execution of creative assignments across brands. Present concepts to clients and communicate creative ideas and strategies to all stakeholders. Work closely with accounts management and strategy teams to understand assignments and engage with clients. Grow and guide the creative team to generate ideas, concepts, and visual communication.
Consultant at Independent / Bogotá
April 1, 2023 - Present
Develop innovative service design concepts for products and brands. Design brand experience & build business storytelling strategies. Art Direction, ideation of creative and innovative concepts, and trendy layouts. Develop branding and communication strategies.
Art Director at Ogilvy & Mather
July 1, 2011 - July 1, 2013
Led a team of copywriters and junior designers for the Chamber of Commerce of Bogota account. Produced and reviewed visuals and main executions in campaigns. Designed brand experience, storytelling and strategies. Created inspiring actions for brands.
Graphic Designer at Norte Gráfico
November 1, 2008 - January 1, 2011
Design and art direction of trendy layouts; development of concepts and ideas for communication campaigns.
Graphic Designer at Iván Onatra Ltda
January 1, 2007 - November 1, 2008
Develop branding and communication concepts and strategies; publishing and editorial projects with attractive layouts; art direction; ideation of creative concepts, and trendy layouts; client and supplier coordination.
Food Designer at Sr. Bonet
November 1, 2016 - July 1, 2018
Design and development of gastronomic concepts and experiences; art direction; coordination between teams; food styling.
Freelance / Designer at Madrid, Spain
July 1, 2018 - October 1, 2019
Customizing and creating food design experiences for products and brands. Developed innovative service design concepts for products and brands. Designed brand experience & build business storytelling strategies. Art Direction, ideation of creative and innovative concepts, and trendy layouts. Branding and communication strategies. Food styling.

Education

Master of Food Design & Innovation at Scuola Politecnica di Design, Milan, Italy
February 1, 2016 - April 1, 2017
Planning G8 + Strategic Planning Certification at Escuela Superior de Creativos Publicitarios - La Escuelita Argentina
January 1, 2014 - December 31, 2014
Degree in Visual Arts with Emphasis in Graphic Design at Pontificia Universidad Javeriana, Bogotá, Colombia
January 1, 2004 - January 1, 2007

Qualifications

Planning G8 + Strategic Planning Certification
January 1, 2014 - December 31, 2014

Industry Experience

Other, Non-Profit Organization, Government, Consumer Goods, Media & Entertainment, Retail, Professional Services