Available to hire
I’m a Marketing Director–style Paid Media & E-commerce Strategist with 25+ years of experience in marketing, sales and event management, and 12+ years in online marketing, paid media and inbound funnels. I’m an expert in Meta Ads and TikTok Ads, designing and implementing acquisition and conversion strategies that connect campaigns, funnels and e-commerce (ticketing, high-ticket offers, Stripe, PayPal) to measurable revenue. I’ve led projects generating over €500,000 per year from ad investments of around €10,000, and more than €400,000 in 2025 for music events, applying data-driven, creative and sustainable growth strategies.
Currently I combine my background in Paid Media and events with a role in Global E-Commerce / Risk & Control (Fraud & Loss), giving me a unique view of how platforms work both from the marketing and the GRC/trust & safety side.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Intermediate
Portuguese
Intermediate
Work Experience
Risk & Control Security Agent – Fraud & Loss (E-commerce & Social Commerce) at Concentrix – Global E-Commerce Client
November 1, 2025 - PresentPart of the Risk & Control / Fraud & Loss team for a major global social commerce platform, working at the intersection of business, user safety and platform policies. Handle complex reviews of accounts, transactions and content, balancing user protection with revenue and growth goals. Apply fraud, compliance and operational risk criteria based on internal Bytedance Global E-Commerce Training and GRC procedures. Collaborate with global teams to improve review workflows, tools and decision consistency. Recognised as a top performer in the HRS team in 2026 and commended by a ByteDance trainer for exhaustive investigation in complex cases. Created an internal investigation guide for Fraud P0, Non-fulfilment and Full Closure labels, standardising analysis and supporting new agents’ onboarding.
Paid Media & E-commerce Marketing Consultant (Freelance) at Self-employed
November 1, 2008 - PresentDesign and run performance campaigns with Meta Ads, Google Ads and other platforms focused on lead generation, purchases and high-ticket sales. Build websites and landing pages in WordPress, WooCommerce, Elementor and No-Code, integrating online payments (Stripe, PayPal) and marketing automations. Manage the digital presence of musicians and music producers, increasing streams and listeners on Spotify, Apple Music, Deezer and YouTube Music. Boost the online visibility of events and festivals, increasing audience, reach and ticket sales; generated €400,000+ in revenue in 2025 across several events. Manage communication and marketing campaigns using social media and AI tools (Meta Business Suite, YouTube, TikTok, ChatGPT), achieving for example 355% Instagram growth for Loves Kizomba (from 2,000 to 7,100 followers in 2 years).
Executive Director · Event Producer & Social Media Manager at Love 4 Dance / Loves Kizomba & Festivals
January 1, 2014 - PresentLed the creation and growth of a dance school, consolidating 10+ years of experience in training dancers and building a recognisable local brand. Defined and executed the business and marketing strategy of the academy (positioning, pricing, promotions). Designed and launched an online learning platform for fully digital dance courses, expanding reach beyond physical locations. Owned the communication and social media strategy, including content, campaigns and community management. Managed 150+ students per year across different locations. Created the proprietary teaching framework “Método Loves”, used in group classes, bootcamps and teacher training.
Executive Director · Digital Marketing & Online Launches at Vive Vital
January 1, 2020 - PresentLead digital marketing and online launches in health, nutrition and wellbeing. Plan and execute launches and evergreen funnels using Meta Ads, email marketing and educational content. Design and optimise conversion-focused landing pages and full funnels (lead magnets, webinars, sales pages, remarketing). Manage high-ticket offers between €1,500 and €2,500, ensuring a consistent customer journey from first contact to closing and onboarding.
Founder & Project Developer at Spain / Portugal
January 1, 2005 - January 1, 2020Created, developed and managed reference projects in entertainment, music and lifestyle. Organized and produced large-scale events, from concept to digital and on-site promotion. Specialised in integrating ad campaigns with online ticketing platforms, maximising conversions and user experience. Implemented experiential marketing and audience management strategies, achieving recurring six-figure revenues per event.
Strategic Partner at Salsero.es
January 1, 2010 - January 1, 2020Promoted and organised national and international dance festivals and events. Integrated digital campaigns with live events, significantly expanding reach and audience engagement.
Founder & Project Developer at Spain / Portugal - Love 4 Dance, OHJU CLUB, Vive Vital, Puro Latino, SABAKI SPAIN
January 1, 2005 - January 1, 2020Created, developed and managed reference projects in entertainment, music and lifestyle. Organised and produced large-scale events, from concept to digital and on-site promotion. Specialized in integrating ad campaigns with online ticketing platforms, maximising conversions and user experience. Implemented experiential marketing and audience management strategies, achieving recurring six-figure revenues per event.
Education
AI Fundamentals at UDIA (Unión Digital de Inteligencia Artificial)
January 1, 2025 - February 16, 2026Master’s in Digital Marketing, Paid Media & Performance Marketing at Continuous培训 with Joan Boluda & Tiago Tessmann
January 11, 2030 - February 16, 2026English Certificate – B1 Intermediate Level at TECS Language Center, Cádiz
January 1, 2010 - February 16, 2026AI Fundamentals at UDIA (Unión Digital de Inteligencia Artificial)
January 1, 2025 - February 24, 2026Master’s in Digital Marketing, Paid Media & Performance Marketing at Joan Boluda & Tiago Tessmann
January 11, 2030 - February 24, 2026Specialisation in Meta Ads & TikTok Ads at Paid Traffic Strategies & Advanced Conversion Funnels
January 11, 2030 - February 24, 2026Qualifications
Specialisation in Meta Ads & TikTok Ads
January 11, 2030 - February 16, 2026Certification in Artificial Intelligence applied to Sales & Digital Marketing
January 11, 2030 - February 16, 2026Certified Emotional Intelligence Coach
January 11, 2030 - February 16, 2026Bytedance Global E-Commerce Training
January 11, 2030 - February 16, 2026AI Fundamentals
January 1, 2025 - February 16, 2026Master’s in Digital Marketing, Paid Media & Performance Marketing
January 11, 2030 - February 16, 2026Specialisation in Meta Ads & TikTok Ads
January 11, 2030 - February 16, 2026Certification in Artificial Intelligence applied to Sales & Digital Marketing
January 11, 2030 - February 16, 2026Certified Emotional Intelligence Coach
January 11, 2030 - February 16, 2026English Certificate – B1 Intermediate Level
January 1, 2010 - February 16, 2026Bytedance Global E-Commerce Training
January 11, 2030 - February 16, 2026AI Fundamentals
January 1, 2025 - February 24, 2026Artificial Intelligence Applied to Sales & Digital Marketing
January 11, 2030 - February 24, 2026Certified Emotional Intelligence Coach
January 11, 2030 - February 24, 2026ByteDance Global E-Commerce Training
January 11, 2030 - February 24, 2026Industry Experience
Media & Entertainment, Software & Internet, Travel & Hospitality, Retail, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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