Hello! I'm Juan Pablo Lozano Cervantes, a Branding & Digital Designer based in Barcelona with more than eight years of experience in branding and corporate communication. I specialize in Adobe Creative Suite, editorial design, and the production of print and digital assets. I design posters, invitations, leaflets, catalogs, and institutional materials that stay true to brand guidelines and strict deadlines. My experience covers designing e-newsletters, emailers, infographics, and corporate graphics, as well as preparing templates and diagrams for multiple media. I excel at detail, photography retouching, and producing high-impact materials across digital and print formats. I work closely with marketing teams and external suppliers, manage multiple projects, and bring fresh ideas to keep visual identities relevant and engaging.

Juan Pablo Lozano Cervantes

Hello! I'm Juan Pablo Lozano Cervantes, a Branding & Digital Designer based in Barcelona with more than eight years of experience in branding and corporate communication. I specialize in Adobe Creative Suite, editorial design, and the production of print and digital assets. I design posters, invitations, leaflets, catalogs, and institutional materials that stay true to brand guidelines and strict deadlines. My experience covers designing e-newsletters, emailers, infographics, and corporate graphics, as well as preparing templates and diagrams for multiple media. I excel at detail, photography retouching, and producing high-impact materials across digital and print formats. I work closely with marketing teams and external suppliers, manage multiple projects, and bring fresh ideas to keep visual identities relevant and engaging.

Available to hire

Hello! I’m Juan Pablo Lozano Cervantes, a Branding & Digital Designer based in Barcelona with more than eight years of experience in branding and corporate communication. I specialize in Adobe Creative Suite, editorial design, and the production of print and digital assets. I design posters, invitations, leaflets, catalogs, and institutional materials that stay true to brand guidelines and strict deadlines.

My experience covers designing e-newsletters, emailers, infographics, and corporate graphics, as well as preparing templates and diagrams for multiple media. I excel at detail, photography retouching, and producing high-impact materials across digital and print formats. I work closely with marketing teams and external suppliers, manage multiple projects, and bring fresh ideas to keep visual identities relevant and engaging.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Freelancer at Juan.pink
December 31, 2023 - September 22, 2025
Developed and executed freelance projects for diverse brands, including digital assets, brand identity systems design, website development, and video post‑production. Retouched photos for digital and print media and oversaw print production, coordinating with printers. Coordinated projects with marketing, sales and external vendors, meeting tight deadlines and maintaining high quality standards.
Lead Marketing Designer at Suecos Footwear
August 1, 2014 - September 30, 2023
Led the brand’s visual identity and managed branding and digital design projects from start to finish. Created and maintained brand manuals, logos, packaging and signage for multiple product lines, ensuring coherence across channels. Designed visual assets for seasonal campaigns and product launches, including social media content, web materials, packaging and point‑of‑sale displays. Developed marketing campaigns and digital pieces for various channels, participating in concept development, production and post‑production of photos and videos. Oversaw print production by preparing final artwork, selecting materials and coordinating with printers to guarantee quality and punctual delivery. Collaborated closely with marketing, sales and external vendors, supervising several projects at once and proposing innovative ideas.
Digital Strategist at Rodanet
February 3, 2011 - June 4, 2012
Designed and Created digital marketing strategies for user acquisition and conversion, creating creatives for SEO/SEM campaigns, email marketing and social media. Worked with technical and content teams to optimize user experience on websites and campaigns, analyzing metrics and proposing improvements.
Art Director at Bravo Media
January 1, 2011 - September 17, 2025
Directed the art department, creating visual identities and preparing diagrams and style guides for clients across various industries. Produced print (brochures, leaflets, etc) and digital materials, ensuring alignment with brand strategy and communication objectives. Coordinated multimedia projects and communication campaigns, leading multidisciplinary teams and controlling budgets and schedules.
Project Manager & Creative Producer at Englobe Technologies
January 1, 2008 - September 17, 2025
Coordinated multimedia projects and communication campaigns, leading multidisciplinary teams and controlling budgets and schedules. Prepared quality reports and managed relationships with suppliers and clients, ensuring consistent delivery of communication pieces.

Education

Postgraduate studies in Strategic Advertising Planning at Universidad Complutense de Madrid – Spain
January 1, 2008 - December 31, 2008
Program in creativity and strategic planning focused on qualitative and quantitative research, brand storytelling and advertising project planning.
Master's degree in Marketing at Universitat Autònoma de Barcelona
January 1, 2010 - November 3, 2011
Advanced training in brand strategy, digital marketing and 360° communication. Development of skills in market analysis and creation of results-oriented campaigns.
Visual Design at Universidad de Caldas - Colombia
January 1, 2006 - December 31, 2006
Bachelor’s degree in visual design with emphasis on graphic communication, typography, photography, animation and interactive design, combining creativity and functionality.
Audiovisual AI & Communication at RTVE Instituto
January 11, 2025 - September 17, 2025
Training in the use of artificial intelligence applied to audiovisual production and innovative audiovisual content, applying AI from ideation to post‑production.

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Professional Services, Retail, Computers & Electronics, Software & Internet, Manufacturing, Education