I’m a menswear designer with 4+ years of experience leading full-range design for one of New Zealand’s leading streetwear brands.
I’m a menswear designer with 4+ years of experience leading full-range design for one of New Zealand’s leading streetwear brands. I manage concept development through to technical design and production, creating cohesive menswear collections that blend commercial viability with strong streetwear identity.
My work covers range and seasonal planning, fabric and trim sourcing, sampling, fit sessions, quality checks, and supplier communication—often across offshore partners. I also enjoy creative research and trend direction across apparel, outerwear, denim, knitwear, activewear, accessories, graphics, and presentation content, and I’ve led major category growth initiatives and high-profile collaboration product development.
View the full portfolio here: https://www.twine.net/signin A streetwear range for I Love Ugly that pushed the brand towards a grungier, more expressive direction, with balloon silhouettes, distressed denim, sun-faded washes and bold graphics. Highlights include the 15 Year Anniversary Racing Jacket and the Keith Haring collaboration.
View the full portfolio here: https://www.twine.net/signin A menswear range for I Love Ugly shaped by the growing influence of classic menswear on streetwear. It features relaxed tailoring, wide-leg silhouettes, raw denim, wool outerwear, shirting and knitwear in a muted, earthy palette.
View the full portfolio here: https://www.twine.net/signin I built I Love Ugly's activewear category from the ground up, from concept and trend research through to fittings and production. The range blends performance features such as welded seams, reflective prints and moisture-wicking fabrics with the brand's streetwear identity. It also led to collaborations with Graverunners, Rebel Yuth and the Basquiat estate.
A collaboration between I Love Ugly and the Jean-Michel Basquiat estate. I translated Basquiat's artwork into a 27-style AW26 range of tees, hoodies, overshirts, chore jackets, denim and performance pieces.
A collaboration between I Love Ugly and the Keith Haring Foundation. I translated Haring's iconic artwork into a range of tees, fleece, outerwear, shorts and accessories, shot on location in New York.
Led menswear design direction and product development across wovens, jersey, outerwear, denim, knitwear and accessories. Developed seasonal and monthly collections across 80–120+ styles per month using concept sketches, digital mood boards and CAD drawings, balancing creative intent with commercial performance. Specified fabrics, trims and finishes (including natural fibres such as merino, wool, cotton and Tencel), managed development from proto to bulk through samples, strike-offs, lab dips and trim approvals, and produced/used tech packs and measurement specifications. Ran fit sessions with garment technicians, reviewed construction and finish details, and coordinated revisions until samples were production-ready. Performed quality checks across samples and bulk to meet high brand standards, conducted trend and materials research, maintained offshore supplier relationships for timing and quality, and mentored design/production assistants while streamlining development workflows.
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