Hello! I'm Judith Anbu, a Social Media Specialist and Digital Marketer with a strong foundation in psychology. I blend consumer behavior insights with creative execution to drive measurable brand growth across social platforms, content campaigns, and influencer programs. I thrive in collaborative, fast-paced teams, shaping content plans and brand voice to fit audience feedback and analytics. From SEO and A/B testing to high-quality reels and storytelling, I translate data into engaging, authentic experiences that boost engagement and subscriptions.

Judith Anbu

Hello! I'm Judith Anbu, a Social Media Specialist and Digital Marketer with a strong foundation in psychology. I blend consumer behavior insights with creative execution to drive measurable brand growth across social platforms, content campaigns, and influencer programs. I thrive in collaborative, fast-paced teams, shaping content plans and brand voice to fit audience feedback and analytics. From SEO and A/B testing to high-quality reels and storytelling, I translate data into engaging, authentic experiences that boost engagement and subscriptions.

Available to hire

Hello! I’m Judith Anbu, a Social Media Specialist and Digital Marketer with a strong foundation in psychology. I blend consumer behavior insights with creative execution to drive measurable brand growth across social platforms, content campaigns, and influencer programs.

I thrive in collaborative, fast-paced teams, shaping content plans and brand voice to fit audience feedback and analytics. From SEO and A/B testing to high-quality reels and storytelling, I translate data into engaging, authentic experiences that boost engagement and subscriptions.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Influencer Marketing Manager at HAL Media Marketing Agency
March 1, 2026 - June 1, 2026
Managed end-to-end influencer marketing for premier clients, including L’Oréal and Think Hospitality; oversaw celebrity and micro-influencer rosters, developed brand designs and high-quality video content under tight deadlines, and adapted quickly to brand pivots.
Influencer Marketing Manager (Contract) at HAL Media Marketing Agency
March 1, 2026 - June 30, 2026
Managed end-to-end influencer marketing for premier clients including L’Oréal and Think Hospitality; oversaw a diverse roster of celebrity talent and micro-influencers; developed brand designs and high-quality video content under tight deadlines; quickly adapting to pivots in brand direction and campaigns.
CIO (Marketing & UGC Creation) at Serene Blooms & UGC Creation
March 1, 2025 - December 1, 2025
Led influencer content strategy and user-generated content programs, coordinating campaigns across channels and guiding a team to produce cohesive, on-brand assets.
Marketing Intern at Texas CIO
March 1, 2025 - December 31, 2025
Managed and executed social media campaigns and content creation across company platforms; grew engagement from 0 to +30% monthly; expanded LinkedIn group size by 2x; produced short-form reels using CapCut AI; designed branded graphics with Canva Pro and Adobe Express; oversaw conversions, A/B testing, and SEO; ensured brand consistency across digital platforms and collaborated cross-functionally to align strategy with business goals.
Social Media & Digital Marketing Coordinator at Texas CIO
March 1, 2025 - Present
Managed digital social media marketing and content creation, increasing and sustaining engagement up to 50% within the first month of employment. Coordinated and photographed events to support marketing campaigns for organizational and community growth. Created reels and graphic design posts for social media, utilizing Adobe Express, Instagram, CapCut, and Canva.
Retail Sales Associate at Magnolia & AJ Capital Partners
October 1, 2023 - May 1, 2024
Assisted store design and utilized creativity to form an aesthetically pleasing environment. Coordinated with the hotel team to ensure smooth operations and hospitality for Magnolia guests. Enthusiastically connected with guests to increase customer satisfaction and comfort.
Marketing Intern - Integrated Influencer & Brand Development at Magnolia Company & AJ Capital Partners - Hotel 1928
September 1, 2023 - May 1, 2024
Collaborated with cross-functional teams to design and execute campaign-based in-store promotions; promoted brand storytelling through visual merchandising and events; supported content creation for digital campaigns and in-store activations.
Marketing & Visual Merchandising at Magnolia Company & AJ Capital Partners - Hotel 1928
September 1, 2023 - May 31, 2024
Coordinated in-store promotions and visual merchandising; partnered with teams to create campaign-based initiatives; promoted brand storytelling through visual marketing and event marketing; supported customer engagement efforts.
UGC Creation / Campaign Contributor at Serene Blooms
May 1, 2023 - May 1, 2024
Collaborated with a cross-functional team to coordinate aesthetically captivating product displays and promotional materials; contributed to campaign-based in-store promotions and customer engagement initiatives; supported brand storytelling through visual marketing, merchandising, and events.
Content Creator at Self-Employed
May 1, 2023 - Present
Crafted and wrote engaging blog posts with visually appealing photos and graphic design. Implemented SEO strategies to improve website traffic and subscription rates by 15%. Developed and posted 30+ consistent blog posts throughout the year to solidify subscription commitment.

Education

Bachelor of Arts - Psychology at Baylor University
August 1, 2020 - May 1, 2024
Applied Business Science - Digital Marketing (Certificate) at The University of Texas at Austin
May 1, 2025 - July 1, 2025
Applied Business Science - Digital Marketing at University of Texas at Austin
May 1, 2025 - August 1, 2025
Bachelor of Arts - Psychology at Baylor University
January 1, 2020 - January 1, 2024
Applied Business Science - Digital Marketing at University of Texas at Austin
May 1, 2025 - August 1, 2025
Bachelor of Arts - Psychology at Baylor University
January 1, 2020 - January 1, 2024

Qualifications

Google Ads
July 1, 2025 - January 3, 2026
Google Analytics
July 1, 2025 - January 3, 2026
The Strategy of Content Marketing - Coursera (UC Davis)
October 1, 2024 - January 3, 2026
HubSpot Email Marketing
July 1, 2025 - January 3, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Education, Software & Internet