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I'm a graphic designer and creative manager who specializes in brand identity work, currently based in Zagreb and working remotely as an independent contractor for a US arts organization. Over the past three years I've built full brand systems from the ground up (logo, color, typography, guidelines) and carried them across digital, print, and social, most recently a boutique hotel brand I built from concept through launch. I work across Adobe Creative Suite and Figma daily, and I'm used to taking a brief, translating it into something visually cohesive, and presenting it directly to stakeholders and iterating from their feedback. Freelance and remote work isn't new to me either: I currently split my time between agency work in Croatia and a fully remote US-based role, so working independently, hitting timelines, and staying in sync through regular check-ins is already how I operate. I studied Communication Design at Parsons, and I'm finishing a Master's in Organizational Leadership at RIT. I'm fluent in English and Croatian.…I'm a graphic designer and creative manager who specializes in brand identity work, currently based in Zagreb and working remotely as an independent contractor for a US arts organization. Over the past three years I've built full brand systems from the ground up (logo, color, typography, guidelines) and carried them across digital, print, and social, most recently a boutique hotel brand I built from concept through launch. I work across Adobe Creative Suite and Figma daily, and I'm used to taking a brief, translating it into something visually cohesive, and presenting it directly to stakeholders and iterating from their feedback. Freelance and remote work isn't new to me either: I currently split my time between agency work in Croatia and a fully remote US-based role, so working independently, hitting timelines, and staying in sync through regular check-ins is already how I operate. I studied Communication Design at Parsons, and I'm finishing a Master's in Organizational Leadership at RIT. I'm fluent in English and Croatian.

Julia Herceg

Graphic Designer, Creative Director, Brand Designer, +2

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I'm a graphic designer and creative manager who specializes in brand identity work, currently based in Zagreb and working remotely as an independent contractor for a US arts organization. Over the past three years I've built full brand systems from the ground up (logo, color, typography, guidelines) and carried them across digital, print, and social, most recently a boutique hotel brand I built from concept through launch. I work across Adobe Creative Suite and Figma daily, and I'm used to taking a brief, translating it into something visually cohesive, and presenting it directly to stakeholders and iterating from their feedback. Freelance and remote work isn't new to me either: I currently split my time between agency work in Croatia and a fully remote US-based role, so working independently, hitting timelines, and staying in sync through regular check-ins is already how I operate. I studied Communication Design at Parsons, and I'm finishing a Master's in Organizational Leadership at RIT. I'm fluent in English and Croatian.…I'm a graphic designer and creative manager who specializes in brand identity work, currently based in Zagreb and working remotely as an independent contractor for a US arts organization. Over the past three years I've built full brand systems from the ground up (logo, color, typography, guidelines) and carried them across digital, print, and social, most recently a boutique hotel brand I built from concept through launch. I work across Adobe Creative Suite and Figma daily, and I'm used to taking a brief, translating it into something visually cohesive, and presenting it directly to stakeholders and iterating from their feedback. Freelance and remote work isn't new to me either: I currently split my time between agency work in Croatia and a fully remote US-based role, so working independently, hitting timelines, and staying in sync through regular check-ins is already how I operate. I studied Communication Design at Parsons, and I'm finishing a Master's in Organizational Leadership at RIT. I'm fluent in English and Croatian.

Available to hire

I’m a graphic designer and creative manager who specializes in brand identity work, currently based in Zagreb and working remotely as an independent contractor for a US arts organization. Over the past three years I’ve built full brand systems from the ground up (logo, color, typography, guidelines) and carried them across digital, print, and social, most recently a boutique hotel brand I built from concept through launch.

I work across Adobe Creative Suite and Figma daily, and I’m used to taking a brief, translating it into something visually cohesive, and presenting it directly to stakeholders and iterating from their feedback. Freelance and remote work isn’t new to me either: I currently split my time between agency work in Croatia and a fully remote US-based role, so working independently, hitting timelines, and staying in sync through regular check-ins is already how I operate.

I studied Communication Design at Parsons, and I’m finishing a Master’s in Organizational Leadership at RIT. I’m fluent in English and Croatian.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Croatian

Fluent

French

Intermediate

Work Experience

Lead Graphic Designer at Abrienne Creative Agency

February 1, 2026 - June 1, 2026

Designed brand identities, campaigns, and packaging across print, digital, web, and motion for multi-industry clients including Essence, Cosnova Beauty, Andabaka, and Esplanade Zagreb. Built the complete visual identity and website for Olivier, a boutique hotel, from concept through execution. Created creator-led content and packaging for influencer activations in Budapest and Zagreb. Presented concepts directly to senior clients and delivered production bilingually in English and Croatian, using AI tools throughout ideation and production.

Vodeća grafička dizajnerica at Abrienne Creative Agency

February 1, 2026 - June 30, 2026

Dizajnirala sam vizualne identitete, kampanje i pakiranje za klijente iz više industrija (npr. Essence, Cosnova Beauty, Andabaka, Esplanade Zagreb). Izradila sam kompletan vizualni identitet i web stranicu za novi butik hotel Olivier od koncepta do izvedbe. Dizajnirala sam dvojezične materijale za influencer aktivacije i prezentirala koncepte klijentima uz dvojezičnu produkciju (HR/EN), uz korištenje AI alata tijekom cijelog procesa.

Creative Manager (Independent Contractor) at ArtsWestchester

October 1, 2025 - Present

Lead creative direction and production for 40+ annual campaigns, exhibitions, and publications as the primary creative on execution. Manage and mentor a six-person creative team while staying hands-on across concept, design, and production. Directed the 60th Anniversary campaign and annual Benefit Concert (~$200K media spend, ~10M impressions), improving organic social ROI by 21% year-over-year. Continue fully remotely from Croatia, delivering production-ready work for a distributed cross-time-zone team.

Kreativna menadžerica (vanjska suradnica) at ArtsWestchester

October 1, 2025 - Present

Vodim kreativni smjer i produkciju za kampanje, izložbe i publikacije, uključujući vizualne identitete, tisak, digitalne kanale, društvene mreže i motion. U ulozi glavne kreativne osobe na izvedbi upravljam isporukom produkcijski spremnih materijala unutar distribuiranog međunarodnog tima. Mentoriram i koordiniram kreativni rad te osiguravam konzistentnost brenda i kvalitetu završnih outputa.

Creative Manager at ArtsWestchester

October 1, 2024 - October 1, 2025

Creative management and production across annual campaigns, exhibitions, and publications, supporting brand identity work and delivering production-ready design across print, digital, social, and motion. Collaborate with stakeholders and contribute to team workflows while maintaining hands-on execution responsibilities.

Kreativna menadžerica at ArtsWestchester

October 1, 2024 - October 1, 2025

Vodila sam kreativni smjer i produkciju za više od 40 godišnjih kampanja, izložbi i publikacija, uključujući vizualne identitete, tisak, digitalno, društvene mreže i motion. Upravljala sam i mentorirala kreativni tim od šest osoba te svakodnevno sudjelovala u konceptu, dizajnu i produkciji. Vodila sam kreativu za kampanju 60. obljetnice i godišnji dobrotvorni koncert s ~200.000 USD medijskog budžeta i ~10 milijuna prikaza, uz rast organskog društvenog ROI-a od 21% na godišnjoj razini.

Graphic Designer & Communications Associate at ArtsWestchester

September 1, 2023 - October 1, 2024

Designed and produced visual assets across brand, print, digital, social, and motion for campaigns, exhibitions, and publications. Supported communications efforts and contributed to creative execution as part of a creative team.

Grafička dizajnerica i suradnica za komunikacije at ArtsWestchester

September 1, 2023 - October 1, 2024

Podržavala sam izradu vizualnih materijala i komunikacijskih rješenja za kampanje, izložbe i publikacije, te sudjelovala u produkciji digitalnih i tiskanih elemenata. Radila sam u suradnji s kreativnim timom na isporuci kvalitetnih dizajnerskih outputa spremnih za objavu i primjenu.

Public Relations Intern at PR Consulting

August 1, 2022 - January 1, 2023

Designed visual assets and supported campaign execution for clients including Lemme, Frederic Malle, SK-II, and the Tracy Anderson Method. Assisted with delivering campaign materials and supporting day-to-day creative and communications needs.

Pripravnica za odnose s javnošću at PR Consulting

August 1, 2022 - January 31, 2023

Dizajnirala sam vizualne materijale i podržavala izvedbu kampanja za klijente uključujući Lemme, Frederic Malle, SK-II i Tracy Anderson Method.