JO

Juliana Oliveira de Moraes

Available to hire

I am an Art Director and Graphic Designer specializing in fashion, e-commerce, and digital-first brands.

About

I am an Art Director and Graphic Designer specializing in fashion, e-commerce, and digital-first brands. I translate brand language into compelling visuals that tell stories, shape campaigns, and elevate brand perception across platforms. With a passion for visual storytelling and campaign concepts, I craft brand identities that perform.

With 5+ years of experience and a track record of AI‑driven image creation for scalable e‑commerce visuals, I deliver end-to-end design solutions—from concept to final execution—while maintaining brand consistency and performance. I’m open to remote opportunities and comfortable collaborating with international teams.

  • 5 years' experience
  • Joined April 2026

Languages

  • PortugueseFluent
  • EnglishFluent
  • Spanish; CastilianBeginner

Industry experience

  • Retail
  • Software & Internet
  • Media & Entertainment
  • Professional Services
  • Other

Work experience· 5 roles

Freelance Graphic Designer & Art Director · Self-Employed / FreelanceSep 2024 – Present · 2 yrs 3 mos

Deliver creative solutions for clients across diverse industries (e-commerce, healthcare, digital services). Develop AI-generated and AI-enhanced product images for marketplaces to improve visual quality and conversion. Design complete brand identities, including logos, visual systems, and brand direction for photographers, videographers, sports brands, local businesses and others. Manage multiple projects simultaneously, ensuring high-quality delivery and client satisfaction.

Art Director & Mid-Level Designer · SOLEAHMar 2024 – Feb 2025 · 1 yr

Lead the creative direction and development of campaign concepts and key visuals for product launches and collections. Execute 360° campaign rollouts across email marketing, social media, paid media, website banners, and landing pages. Ensure brand consistency across online and offline touchpoints. Design lookbooks, catalogs, and marketing materials; collaborate with marketing and e‑commerce teams to optimize visual performance; support campaign launches with motion and video content.

Art Assistant · GRUPO MORENA ROSAAug 2023 – Apr 2024 · 9 mos

Developed visual assets for paid media campaigns, email marketing, and social media. Managed weekly website visual updates and merchandising layout. Assisted in creative direction for photoshoots and campaign concepts. Created strategic presentations for internal and brand communication. Selected, briefed, and retouched images for e-commerce, ensuring visual consistency.

Junior Graphic Designer · KUDO MARCAS DISRUPTIVASMar 2023 – Aug 2023 · 6 mos
Marketing & Design Intern · LANA TRENDSMar 2021 – Dec 2022 · 1 yr 10 mos

Education

Bachelor’s Degree in Graphic Design · Centro Universitário Belas Artes de São Paulo2030 – 2026
Pre-Foundation in Art & Design · EBAC – British School of Creative Arts2030 – 2026

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