I am an Art Director and Graphic Designer specializing in fashion, e-commerce, and digital-first brands. I translate brand language into compelling visuals that tell stories, shape campaigns, and elevate brand perception across platforms. With a passion for visual storytelling and campaign concepts, I craft brand identities that perform. With 5+ years of experience and a track record of AI‑driven image creation for scalable e‑commerce visuals, I deliver end-to-end design solutions—from concept to final execution—while maintaining brand consistency and performance. I’m open to remote opportunities and comfortable collaborating with international teams.

Juliana Oliveira de Moraes

I am an Art Director and Graphic Designer specializing in fashion, e-commerce, and digital-first brands. I translate brand language into compelling visuals that tell stories, shape campaigns, and elevate brand perception across platforms. With a passion for visual storytelling and campaign concepts, I craft brand identities that perform. With 5+ years of experience and a track record of AI‑driven image creation for scalable e‑commerce visuals, I deliver end-to-end design solutions—from concept to final execution—while maintaining brand consistency and performance. I’m open to remote opportunities and comfortable collaborating with international teams.

Available to hire

I am an Art Director and Graphic Designer specializing in fashion, e-commerce, and digital-first brands. I translate brand language into compelling visuals that tell stories, shape campaigns, and elevate brand perception across platforms. With a passion for visual storytelling and campaign concepts, I craft brand identities that perform.

With 5+ years of experience and a track record of AI‑driven image creation for scalable e‑commerce visuals, I deliver end-to-end design solutions—from concept to final execution—while maintaining brand consistency and performance. I’m open to remote opportunities and comfortable collaborating with international teams.

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Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Beginner

Work Experience

Freelance Graphic Designer & Art Director at Self-Employed / Freelance
September 1, 2024 - Present
Deliver creative solutions for clients across diverse industries (e-commerce, healthcare, digital services). Develop AI-generated and AI-enhanced product images for marketplaces to improve visual quality and conversion. Design complete brand identities, including logos, visual systems, and brand direction for photographers, videographers, sports brands, local businesses and others. Manage multiple projects simultaneously, ensuring high-quality delivery and client satisfaction.
Art Director & Mid-Level Designer at SOLEAH
March 1, 2024 - February 1, 2025
Lead the creative direction and development of campaign concepts and key visuals for product launches and collections. Execute 360° campaign rollouts across email marketing, social media, paid media, website banners, and landing pages. Ensure brand consistency across online and offline touchpoints. Design lookbooks, catalogs, and marketing materials; collaborate with marketing and e‑commerce teams to optimize visual performance; support campaign launches with motion and video content.
Art Assistant at GRUPO MORENA ROSA
August 1, 2023 - April 1, 2024
Developed visual assets for paid media campaigns, email marketing, and social media. Managed weekly website visual updates and merchandising layout. Assisted in creative direction for photoshoots and campaign concepts. Created strategic presentations for internal and brand communication. Selected, briefed, and retouched images for e-commerce, ensuring visual consistency.
Junior Graphic Designer at KUDO MARCAS DISRUPTIVAS
March 1, 2023 - August 1, 2023
Designed and adapted branding materials across digital and print formats. Created mockups and client presentations. Prepared and finalized files for large-scale production and printing. Developed brand kits and promotional materials.
Marketing & Design Intern at LANA TRENDS
March 1, 2021 - December 1, 2022
Managed social media strategy and content creation, including visual design and planning. Improved website UX/UI and designed banners and digital assets. Created creatives for paid media campaigns; developed online and offline brand awareness strategies; supported marketing campaigns for the children's fashion retail segment.

Education

Bachelor’s Degree in Graphic Design at Centro Universitário Belas Artes de São Paulo
January 11, 2030 - April 30, 2026
Pre-Foundation in Art & Design at EBAC – British School of Creative Arts
January 11, 2030 - April 30, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Software & Internet, Media & Entertainment, Professional Services, Other