Available to hire
Hi, I’m Juliana La Bella Simonetti, a Graphic Designer and Art Director with experience collaborating with international teams across SAP and various communication agencies in Brazil. I love crafting clear, engaging visuals and brand identities that work across campaigns, presentations, websites, and social media. I enjoy transforming complex information into cohesive visuals that enhance clarity and engagement, and I excel in remote, cross-functional environments.
I’m a proactive problem solver who enjoys leading small teams, exploring new tools, and continually learning. I’m motivated by creative challenges, brand storytelling, and the intersection of design and interaction, and I’m always looking for ways to push the boundaries of how visual design supports business goals.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Portuguese
Fluent
German
Beginner
Work Experience
Graphic Designer at ROAR (in-house agency)
December 31, 2023 - December 31, 2023Strengthened brand identity by developing guidelines and ensuring consistent visual application across campaigns, events, and digital platforms. Created event stands for promotional campaigns for different brand partnerships. Created guidelines to ensure brand consistency in all communications. Assisted the creation of different Key Visuals for events and campaigns working closely to Art Directors. Collaborated on website development, suggesting UI systems and auditing brand application on them. Elaborated layouts for institutional presentations. Developed social media visuals for Instagram, LinkedIn and WhatsApp.
Graphic Designer at Freelancer
January 1, 2020 - January 1, 2020Created signage and key brand visuals such as backdrops, stands, folders, magazines, and videos. Produced static and animated visuals for social media. Developed brand identities aligned with client brief and needs for artistic groups. Elaborated layouts for interactive presentations. Created visuals for internal marketing. Produced institutional visuals such as letterhead, business cards, banners, and posters. Developed 3D prototypes for products and board games. Created visual identities, manuals and assets for games.
Junior Graphic Designer at FUNSAI, São Paulo
October 31, 2015 - October 31, 2015Created institutional and promotional visuals. Curated small exhibitions related to pedagogical content. Produced events related to the annual activity calendar.
Art Director & Team Lead at lab212 Agency, São Paulo
November 30, 2022 - November 30, 2022Enhanced team efficiency and collaboration by streamlining task distribution and fostering integration among designers, while delivering brand identities and visual solutions that enabled clients to reposition in the market and increase their monthly revenue. Led a team of three designers, guiding them through tasks, managing and planning the week's deliveries. Responsible for overseeing all visual aspects of a project and offering design solutions when needed. Designed creative campaign concepts. Created infographics, website and social media visuals, ebooks, and marketing emails. Created folders, flyers, magazines, and branding stationery (business cards, letterhead, gifts, and welcome kits). Developed brand identities aligned with the client's briefing and needs. Elaborated layouts for institutional presentations.
Graphic Designer (Work Student) at SAP
June 30, 2025 - June 30, 2025Enhanced internal communication effectiveness by optimizing layouts and visual content, improving information clarity and engagement across the global CX GTM team. Analyzed and improved the usability of the internal SharePoint CX GTM Hub. Assisted content governance for the Global CX GTM Team. Elaborated layouts for institutional presentations and created infographics and layouts for internal communication.
Graphic Designer at Freelancer
December 31, 2020 - December 31, 2020Created events signage and key brand visuals (backdrops, stands, folders, magazines, videos); produced static and animated visuals for social media; developed brand identities; prepared layouts for interactive presentations and institutional visuals; produced 3D prototypes for products and board games.
Art Director & Team Lead at lab212 Agency
November 30, 2022 - November 30, 2022Led a team of three designers, streamlining task distribution and fostering integration to deliver brand identities and visual solutions that helped clients reposition in the market and increase monthly revenue. Overseen all visual aspects of projects, provided design solutions, and developed creative campaign concepts. Produced infographics, website and social media visuals, eBooks, and marketing emails; developed branding and institutional presentations.
Junior Graphic Designer at FUNSAI
October 31, 2015 - October 31, 2015Created institutional and promotional visuals; curated small pedagogical exhibitions; produced events related to the annual activity calendar.
Education
Master’s Degree, Design and Interaction at Hochschule Rhein-Waal
January 1, 2023 - January 1, 2025Online Specialization, Programming for Designers at University of Michigan
January 1, 2024 - November 12, 2025Post-Graduate Diploma, Graphic Design at SENAC SP, São Paulo
January 1, 2018 - January 1, 2019B.A, Arts: History, Criticism, and Curator at Pontifícia Universidade Católica de São Paulo (PUC-SP)
January 1, 2013 - January 1, 2016Master’s Degree, Design and Interaction at Hochschule Rhein-Waal
January 1, 2023 - January 1, 2025Online Specialization: Programming for Designers at University of Michigan
January 1, 2024 - December 31, 2024Post-Graduate Diploma, Graphic Design at SENAC SP
January 1, 2018 - January 1, 2019B.A, Arts: History, Criticism, and Curator at Pontifícia Universidade Católica de São Paulo (PUC-SP)
January 1, 2013 - January 1, 2016Qualifications
Python Fundamentals for Designers
January 1, 2024 - November 12, 2025Data Structures for Designers Using Python
January 1, 2024 - November 12, 2025Creative Coding for Designers Using Python
January 1, 2024 - November 12, 2025Industry Experience
Media & Entertainment, Professional Services, Education
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