Marketing operations and automation professional with 5+ years of experience across agency and in-house teams. Skilled in marketing operations, content and website management, QA, measurement, CRM, and automation. Leads platform migrations, defines workflows, reviews data, and coordinates cross-functional teams to improve execution consistency and quality. Uses digital tools and AI workflows to increase efficiency and elevate campaign performance. Fluent in English (C1) with full overlap with US East Coast hours.

Marketing operations and automation professional with 5+ years of experience across agency and in-house teams. Skilled in marketing operations, content and website management, QA, measurement, CRM, and automation. Leads platform migrations, defines workflows, reviews data, and coordinates cross-functional teams to improve execution consistency and quality. Uses digital tools and AI workflows to increase efficiency and elevate campaign performance. Fluent in English (C1) with full overlap with US East Coast hours.

Available to hire

Marketing operations and automation professional with 5+ years of experience across agency and in-house teams. Skilled in marketing operations, content and website management, QA, measurement, CRM, and automation. Leads platform migrations, defines workflows, reviews data, and coordinates cross-functional teams to improve execution consistency and quality.

Uses digital tools and AI workflows to increase efficiency and elevate campaign performance. Fluent in English (C1) with full overlap with US East Coast hours.

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Language

Spanish; Castilian
Fluent
English
Advanced
Hungarian
Beginner

Work Experience

Marketing & Automation Lead at Staff 4 Half
January 1, 2026 - Present
Led the full B2B marketing function for a staffing company, managing a 12-tool stack, a USD 60K annual budget, 4 direct reports, and external contractors. Ran the primary client acquisition channel on Meta Ads with no organic traffic, handling strategy, audiences, creatives, and native lead forms feeding qualified leads into the CRM. Rebuilt LinkedIn outbound by reworking message relevance and running Sales Navigator lists and rewritten sequences across multiple accounts. Rebuilt measurement by fixing GTM and the Meta Pixel, retiring a faulty conversion action, and wiring real conversions into the CRM. Led website platform migration from WordPress to Webflow end-to-end (requirements, contractor briefs, content, QA, and launch) across five service verticals. Repositioned messaging based on an 8-competitor audit and a 6-phase research program, rewriting the messaging architecture and value proposition used across web, ads, and sales. Migrated CRM from HubSpot to ActiveCampaign, includin
Marketing Team Leader at SBP Inmuebles
January 1, 2023 - January 1, 2025
Coordinated a cross-functional team of 5+ across content, performance, audiovisual, and CRM; assigned tasks, tracked progress, and ran weekly planning meetings. Scoped and deployed a custom chatbot using ManyChat and Zapier to automate property upload workflows by sales reps. Managed email campaigns in ActiveCampaign and Brevo. Analyzed metrics to optimize campaigns, increasing engagement by 15% over one year. Streamlined CRM processes to increase repeat business by 10%. Coordinated campaign execution across content, creative, and media teams.
Junior Account Manager at ML Marketing Digital
January 1, 2021 - January 1, 2023
Managed small and mid-sized client accounts as the day-to-day point of contact. Coordinated campaign execution with creative and media teams. Launched performance email campaigns and developed annual communication plans across press, PR, and social media.

Education

Bachelor's Degree in Communication at Universidad Nacional de Córdoba
January 1, 2019 - January 1, 2024
Community Manager and Digital Marketing Certificate at Universidad Católica Argentina
January 11, 2030 - August 26, 2026
Business Administration at Universidad Nacional de Córdoba
January 11, 2030 - August 26, 2026
Marketing Team Leader (Brandstorm Challenge Finalist) at L'Oréal Brandstorm Challenge
January 1, 2022 - January 1, 2023

Qualifications

L'Oréal Brandstorm Challenge Finalist
January 1, 2022 - January 1, 2023

Industry Experience

Professional Services, Media & Entertainment, Software & Internet