I am a marketing and business operations professional with experience across performance marketing environments, commercial strategy and client operations. I thrive in fast-paced organisations, managing financial workflows, CRM pipelines and affiliate partnerships to drive growth. I hold an MSc in International Marketing from Hult and am passionate about brand strategy, consumer behaviour and data-informed decision making. I have supported marketing and growth initiatives across Brazil and the United Kingdom, collaborating with cross-functional teams to deliver measurable results. I enjoy turning data into actionable insights, building strong external relationships with partners and vendors, and leading cross-functional projects from ideation to execution. My goal is to combine strategic thinking with hands-on execution to help brands grow in dynamic markets like the UK and Latin America.

Julia Borgonovi Pacha

I am a marketing and business operations professional with experience across performance marketing environments, commercial strategy and client operations. I thrive in fast-paced organisations, managing financial workflows, CRM pipelines and affiliate partnerships to drive growth. I hold an MSc in International Marketing from Hult and am passionate about brand strategy, consumer behaviour and data-informed decision making. I have supported marketing and growth initiatives across Brazil and the United Kingdom, collaborating with cross-functional teams to deliver measurable results. I enjoy turning data into actionable insights, building strong external relationships with partners and vendors, and leading cross-functional projects from ideation to execution. My goal is to combine strategic thinking with hands-on execution to help brands grow in dynamic markets like the UK and Latin America.

Available to hire

I am a marketing and business operations professional with experience across performance marketing environments, commercial strategy and client operations. I thrive in fast-paced organisations, managing financial workflows, CRM pipelines and affiliate partnerships to drive growth. I hold an MSc in International Marketing from Hult and am passionate about brand strategy, consumer behaviour and data-informed decision making. I have supported marketing and growth initiatives across Brazil and the United Kingdom, collaborating with cross-functional teams to deliver measurable results.

I enjoy turning data into actionable insights, building strong external relationships with partners and vendors, and leading cross-functional projects from ideation to execution. My goal is to combine strategic thinking with hands-on execution to help brands grow in dynamic markets like the UK and Latin America.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Beginner

Work Experience

Barista & Front of House at Volta Coffee
January 1, 2025 - December 31, 2025
Barista and front-of-house duties delivering quality customer service and cash handling in a fast-paced cafe environment.
Fashion Assistant at Editorial Photo Shoots (London)
January 1, 2025 - January 1, 2025
Fashion assistant supporting editorial photo shoots, coordinating wardrobe and production logistics.
Business Operations Analyst at Adzappy
December 1, 2021 - Present
Performance marketing agency. Responsible for managing financial and operational workflows supporting affiliate partnerships, client billing and internal marketing operations. Oversaw affiliate closing by reviewing partner performance data and approving invoices prior to client billing. Issued and monitored client invoices, tracked payment status and contributed to a 95% on-time payment rate across accounts. Maintained financial documentation, reconciliations and operational reports to ensure accurate internal processes. Liaised with vendors and service providers to maintain service quality and strong external relationships. Coordinated corporate events including supplier management, logistics and on-site execution.
Sales & Commercial Analyst at Faster
March 1, 2019 - November 1, 2021
Prospected and engaged potential clients, expanding the company’s commercial pipeline and supporting new business development. Led sales conversations and negotiations with prospective clients, contributing to a 20% increase in client acquisition. Identified commercial opportunities by analysing client needs and proposing tailored solutions. Managed CRM pipelines using Pipedrive, improving pipeline visibility and contributing to a 25% deal conversion rate. Prepared project briefings and internal documentation to support communication between commercial and operational teams.

Education

MSc International Marketing at Hult International Business School, London
January 11, 2030 - January 1, 2025
BBA in Business Administration at ESPM (Brazil)
January 11, 2030 - January 1, 2018
MSc International Marketing at Hult International Business School
January 11, 2030 - March 9, 2026
BBA — Business Administration at ESPM (Brazil)
January 11, 2030 - January 1, 2018
MSc International Marketing at Hult International Business School, London
January 11, 2030 - January 1, 2025
BBA in Business Administration at ESPM (Brazil)
January 11, 2030 - January 1, 2018
MSc International Marketing at Hult International Business School, London
January 11, 2030 - January 1, 2025
BBA — Business Administration at ESPM (Brazil)
January 11, 2030 - January 1, 2018

Qualifications

Generative AI for Business
January 1, 2024 - March 9, 2026
Understanding Machine Learning
January 1, 2025 - March 9, 2026
Leading Teams: Building Effective Team Cultures
January 1, 2025 - March 9, 2026
Generative AI for Business
January 1, 2024 - March 9, 2026
Understanding Machine Learning
January 1, 2025 - March 9, 2026
Leading Teams: Building Effective Team Cultures
January 1, 2025 - March 9, 2026
Generative AI for Business
January 1, 2024 - March 9, 2026
Understanding Machine Learning
January 1, 2025 - March 9, 2026
Leading Teams: Building Effective Team Cultures
January 1, 2025 - March 9, 2026
Generative AI for Business
January 1, 2024 - March 9, 2026
Understanding Machine Learning
January 1, 2025 - March 9, 2026
Leading Teams: Building Effective Team Cultures
January 1, 2025 - March 9, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Education