Available to hire
I’m an energetic, highly trained Marketing Manager and Content Creator with a passion for beauty, fashion and food. I’ve worked with luxury hair brands, CPG start-ups, tech, and e-commerce brands.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Founder & Marketing Director at Julia Piccoli Coaching & Social Genesis Agency
May 1, 2018 - August 31, 2022Led day-to-day marketing across multiple channels for B2B and B2C clients. Created content calendars, directed creative output, and ran AB testing to optimize campaigns. Built two new company websites with extensive SEO; managed a 3-person marketing team; launched multi-channel campaigns (email, digital ads, organic social, print, events); secured influencer partnerships and brand collaborations. Implemented NetSuite-based product upload/configuration and tracked performance with KPIs; achieved 52% YoY revenue growth and grew an online community to over 65,000 Instagram followers.
Brand & Influencer Partnerships Manager at Monarchy Lash Co.
March 1, 2021 - May 31, 2022Engaged with influencers, creators, and community members; orchestrated product gifting and paid partnerships; negotiated deals and sponsorships; established tracking via UTMs and affiliate codes; grew influencer network and managed collaboration outcomes; built and maintained influencer programs.
Marketing Manager at Ohh! Foods (First Lady Products & Great Lengths Canada)
January 1, 2023 - PresentLed multi-channel marketing for multiple brands, overseeing a small marketing team. Built two new websites, developed SEO-driven strategies, and implemented campaigns across email, digital ads, social media, print, events, and influencer partnerships. Developed brand messaging and drove growth in awareness and sales; coordinated supplier and partner relationships.
Education
Public Relations, Advertising, and Applied Communications at University of Victoria
September 1, 2016 - April 30, 2018Broadcasting - Radio at Fanshawe College
September 1, 2012 - April 30, 2014Qualifications
Industry Experience
Consumer Goods, Retail, Professional Services, Media & Entertainment, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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