Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Senior B2B marketing leader with 6+ years of experience driving demand generation, pipeline growth, and brand visibility across multi-market organizations. I partner closely with sales leadership to build revenue-focused campaigns and translate complex services into clear client value. I lead end-to-end marketing execution—from strategy and content to paid media, email, and reporting—using analytics and marketing automation to optimize performance and maximize ROI. I also mentor team members and coordinate cross-functional initiatives to ensure high-quality outcomes.…Senior B2B marketing leader with 6+ years of experience driving demand generation, pipeline growth, and brand visibility across multi-market organizations. I partner closely with sales leadership to build revenue-focused campaigns and translate complex services into clear client value. I lead end-to-end marketing execution—from strategy and content to paid media, email, and reporting—using analytics and marketing automation to optimize performance and maximize ROI. I also mentor team members and coordinate cross-functional initiatives to ensure high-quality outcomes.

Julia Xavier

Marketing Strategist, Growth Marketer, Marketing Automation Specialist, +2





Senior B2B marketing leader with 6+ years of experience driving demand generation, pipeline growth, and brand visibility across multi-market organizations. I partner closely with sales leadership to build revenue-focused campaigns and translate complex services into clear client value. I lead end-to-end marketing execution—from strategy and content to paid media, email, and reporting—using analytics and marketing automation to optimize performance and maximize ROI. I also mentor team members and coordinate cross-functional initiatives to ensure high-quality outcomes.…Senior B2B marketing leader with 6+ years of experience driving demand generation, pipeline growth, and brand visibility across multi-market organizations. I partner closely with sales leadership to build revenue-focused campaigns and translate complex services into clear client value. I lead end-to-end marketing execution—from strategy and content to paid media, email, and reporting—using analytics and marketing automation to optimize performance and maximize ROI. I also mentor team members and coordinate cross-functional initiatives to ensure high-quality outcomes.

Available to hire

Senior B2B marketing leader with 6+ years of experience driving demand generation, pipeline growth, and brand visibility across multi-market organizations. I partner closely with sales leadership to build revenue-focused campaigns and translate complex services into clear client value.

I lead end-to-end marketing execution—from strategy and content to paid media, email, and reporting—using analytics and marketing automation to optimize performance and maximize ROI. I also mentor team members and coordinate cross-functional initiatives to ensure high-quality outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Portuguese

Fluent

French

Beginner

Work Experience

Senior Marketing Specialist at Scout Talent Inc

April 1, 2025 - Present

Led multi-channel B2B demand generation campaigns across events, content, paid media, social, and email to support pipeline growth and revenue targets. Partnered with sales leadership to align campaigns with MQL, pipeline, and conversion objectives. Developed messaging for complex service offerings, translating technical solutions into client value propositions. Planned and executed internal and external events, webinars, live demos, and conferences. Mentored junior team members and owned marketing planning, prioritization, and performance reporting to leadership, optimizing programs to maximize ROI.

Marketing Specialist

April 1, 2022 - April 1, 2025

Executed SEO and paid media strategies across Canada, the US, and Australia to drive inbound leads and brand visibility. Built, launched, and optimized Google Ads campaigns, improving lead quality and conversion. Conducted keyword research and performance analysis using SEMrush, Google Analytics, and Google Ads. Supported social media and email marketing execution with branded assets and optimized content. Generated performance reports and insights to inform strategic decision-making.

SEO Specialist at Justice Education Society of BC

April 1, 2020 - April 1, 2022

Led SEO strategy across 10+ websites, increasing organic traffic and engagement through keyword research, on-page optimization, and content improvements. Managed and optimized 10+ Google Ads campaigns, delivering insights and reports to internal stakeholders. Collaborated with cross-functional teams to ensure content accuracy, accessibility, and SEO best practices.

SEO Specialist & Account Manager at Geeky Marketing

August 1, 2019 - April 1, 2020

Managed client relationships, setting expectations, scope, and timelines. Led SEO strategy for new and existing client websites, improving technical and on-page performance. Coordinated with developers and content creators to ensure timely delivery and quality standards. Mentored a small group of interns.

Marketing Intern

February 1, 2019 - August 1, 2019

Supported account management and SEO projects. Assisted with SEO deliverables and internal process improvements, building foundational digital marketing skills.