Julia Xavier
Senior B2B marketing leader with 6+ years of experience driving demand generation, pipeline growth, and brand visibility across multi-market organizations.
About
Senior B2B marketing leader with 6+ years of experience driving demand generation, pipeline growth, and brand visibility across multi-market organizations. I partner closely with sales leadership to build revenue-focused campaigns and translate complex services into clear client value.
I lead end-to-end marketing execution—from strategy and content to paid media, email, and reporting—using analytics and marketing automation to optimize performance and maximize ROI. I also mentor team members and coordinate cross-functional initiatives to ensure high-quality outcomes.
- 7 years' experience
- Joined July 2026
Languages
- EnglishFluent
- PortugueseFluent
- FrenchBeginner
Industry experience
- Education
- Non-Profit Organization
- Professional Services
Work experience· 5 roles
Led multi-channel B2B demand generation campaigns across events, content, paid media, social, and email to support pipeline growth and revenue targets. Partnered with sales leadership to align campaigns with MQL, pipeline, and conversion objectives. Developed messaging for complex service offerings, translating technical solutions into client value propositions. Planned and executed internal and external events, webinars, live demos, and conferences. Mentored junior team members and owned marketing planning, prioritization, and performance reporting to leadership, optimizing programs to maximize ROI.
Executed SEO and paid media strategies across Canada, the US, and Australia to drive inbound leads and brand visibility. Built, launched, and optimized Google Ads campaigns, improving lead quality and conversion. Conducted keyword research and performance analysis using SEMrush, Google Analytics, and Google Ads. Supported social media and email marketing execution with branded assets and optimized content. Generated performance reports and insights to inform strategic decision-making.
Led SEO strategy across 10+ websites, increasing organic traffic and engagement through keyword research, on-page optimization, and content improvements. Managed and optimized 10+ Google Ads campaigns, delivering insights and reports to internal stakeholders. Collaborated with cross-functional teams to ensure content accuracy, accessibility, and SEO best practices.
Education
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